TrustRadius: an HG Insights company

Turrboo

Score10 out of 10

1 Reviews and Ratings

Top Performing Features

+35%

Filtering out noise/spam

Users can filter out irrelevant search results through excluded keyword terms and other measures.

Cat avg: 7.4

+10%

Content planning and scheduling

Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

Cat avg: 9.1

+27%

Audience targeting

Users can target posts to audience members based on geolocation and other demographics.

Cat avg: 7.9

+25%

Content optimization

The tool can suggest content, as well as the best days and times for content publication and customer engagement.

Cat avg: 8

Worst Performing Features

-41%

Role-based user permissions & privileges

Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

Cat avg: 8.5

-29%

LinkedIn

The software allows users to monitor, publish and respond via LinkedIn, including Groups.

Cat avg: 8.5

-10%

Real-time tracking

The tool tracks mentions and comments in real-time.

Cat avg: 6.7

Turrboo Features from Reviews

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

10+27%
  • Filtering out noise/spam

    Users can filter out irrelevant search results through excluded keyword terms and other measures.

    Category average: 7.4

Publishing

Scheduling posts to various social media channels and profiles from one interface.

10+20%
  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Audience targeting

    Users can target posts to audience members based on geolocation and other demographics.

    Category average: 7.9

  • Content optimization

    The tool can suggest content, as well as the best days and times for content publication and customer engagement.

    Category average: 8

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

10+22%
  • Automated routing and prioritization

    Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

    Category average: 7.8

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

9+18%
  • Content marketing

    Users can discover content from social media conversations and leverage it in marketing materials.

    Category average: 8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.3-14%
  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

    Category average: 8.8

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

    Category average: 8.8

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.5

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

    Category average: 8.8

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

    Category average: 7.5

  • YouTube

    The software allows users to monitor, publish and respond via YouTube.

    Category average: 7.9

Reporting/analytics

8+7%
  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 7.8

  • Real-time tracking

    The tool tracks mentions and comments in real-time.

    Category average: 6.7

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

    Category average: 7.7

Account management

Users can manage access to multiple social media accounts.

6.5-22%
  • Role-based user permissions & privileges

    Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.5

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

    Category average: 8.2

Turrboo Features from the Vendor

Listening/monitoring

Vendor-reviewed
  • Filtering out noise/spam

    Users can filter out irrelevant search results through excluded keyword terms and other measures.

Publishing

Vendor-reviewed
  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

  • Audience targeting

    Users can target posts to audience members based on geolocation and other demographics.

  • Content optimization

    The tool can suggest content, as well as the best days and times for content publication and customer engagement.

Engagement

Vendor-reviewed
  • Automated routing and prioritization

    Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Marketing

Vendor-reviewed
  • Content marketing

    Users can discover content from social media conversations and leverage it in marketing materials.

Channel coverage/integration

Vendor-reviewed
  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

  • Google+

    The software allows users to monitor, publish and respond via Google+.

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

  • YouTube

    The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

Vendor-reviewed
  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

  • Real-time tracking

    The tool tracks mentions and comments in real-time.

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

Account management

Vendor-reviewed
  • Role-based user permissions & privileges

    Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

Additional Features

Vendor-contributed
  • Collaboration

  • Ai-Assistant

  • Scheduling