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Unanet CRM by Cosential

Score8.4 out of 10

15 Reviews and Ratings

What is Unanet CRM by Cosential?

Unanet CRM by Cosential (formerly Cosential CRM) is dedicated to helping AEC business developers, marketers, and executives win better business, and grow revenue. It became an Unanet solution in 2020, when Unanet acquired Cosential.

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Product Demos

Top Performing Features

  • Pipeline visualization

    Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.

    Category average: 8.2

  • Customizable reports

    Users can create reports and dashboards unique to their needs.

    Category average: 8.1

  • Single sign-on capability

    The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

    Category average: 8.7

Areas for Improvement

  • Email marketing

    This involves the ability to send mass email to groups of people based on particular qualifications.

    Category average: 8.2

  • Social data

    The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.

    Category average: 7.8

  • Social engagement

    The software can facilitate and track engagement with customers via social channels.

    Category average: 7.9

Who Buys & Uses Unanet CRM by Cosential

Highly Intuitive Platform for Large Companies

Use Cases and Deployment Scope

We use Unanet CRM to manage client information, project data, internal employee resumes, and to track opportunities within our business. When it comes to business development, we track the status of opportunities and their associated RFP information to plan our upcoming workflow. Once an opportunity turns into a project, we are able to link other data platforms to Unanet in order to pull more information to the project record. We are also able to build employee resumes by linking them to the previously mentioned projects which they work on. Unanet is used as a single source of information, while being able to integrate with other platforms to confirm data. It is extremely useful and I personally go to the site multiple times a day on average to assist in my job.

Pros

  • Integrates with other systems to provide a seamless flow of information
  • Generates custom reports and resumes for employees in various formats
  • Provides flexibility in how to organize and view information, based on each individuals preference and job function

Cons

  • There seems to be a function of the platform that is extremely slow or not working at all every couple of weeks. The glitches do not take long to work through, but it is inconvenient.

Return on Investment

  • We are better able to track what is in our pipeline and plan to win more work as a result
  • Due to automations and the publisher tool, our employees can spend more time on strategy rather than “busy work”

Usability

Other Software Used

CMiC Construction Platform, Microsoft Power BI, Adobe InDesign, Adobe PhotoShop, Adobe Acrobat, Adobe Illustrator CC, monday.com, Bluebeam

Cosential: A very good selection for business developers in the AEC industry

Pros

  • Inputting of companies and leads who may become prospects.
  • Creating specific opportunities for construction projects.
  • Tracking opportunities through the entire sales cycle.
  • Inputting detailed notes and activity by the Sales team.

Cons

  • The open software is somewhat difficult to master as an administrator.
  • Report writing could be more intuitive.
  • The company seems to cater to larger users.

Return on Investment

  • Allowed for common tracking by business developers in different regions.
  • Helped us quantify effort.
  • Provides great reports for management.

Usability