What is UNICEPTA?
The UNICEPTA Media Intelligence Platform, based on the former Ubermetrics platform, offers a view of a brand's media landscape. Designed for real-time performance, it enables the user to track, interpret, and act on media content from across the globe – spanning online, print, broadcast, and social channels. Use cases might include safeguarding a brand’s reputation, monitoring trends, or assessing campaign impact.
Its key features include:
- Advanced analytics on reach, engagement, sentiment, virality, and content performance
- Identification of top influencers and influence paths across social and editorial media
- Navigable interface with visualizations
- Integrated sentiment analysis and media coverage breakdowns
- Content analysis to understand audience perception and messaging impact
Content made available through the platform includes or is based on:
- Access to 460+ million global sources, including news, social media, print, and TV/radio broadcasts
- Personalized dashboards for monitoring key conversations and detecting trends early
- Real-time media insights to support faster, smarter decision-making
- An extensive journalist database to connect with relevant media contacts (optional)
Categories & Use Cases
Videos
Screenshots
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Screenshot of uberView - the customizable dashboard
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
| Supported Countries | Global coverage |
| Supported Languages | More than 70 languages, including German, English, Arabic, Spanish, Russian, Chinese and more |
FAQs
What is UNICEPTA?
The UNICEPTA Media Intelligence Platform, based on the former Ubermetrics platform, offers a view of a brand's media landscape. Designed for real-time performance, it enables the user to track, interpret, and act on media content from across the globe – spanning online, print, broadcast, and social channels.
What are UNICEPTA's top competitors?
Brandwatch, Onclusive Social, and Talkwalker by Hootsuite are common alternatives for UNICEPTA.