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UNICEPTA

Score7 out of 10

9 Reviews and Ratings

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What is UNICEPTA?

The UNICEPTA Media Intelligence Platform, based on the former Ubermetrics platform, offers a view of a brand's media landscape. Designed for real-time performance, it enables the user to track, interpret, and act on media content from across the globe – spanning online, print, broadcast, and social channels.

Categories & Use Cases

Media

uberView - the customizable dashboard
Dashboard - Navigation and indication
Mention view - This is how Delta displays mentions
Virality distribution - Understanding how an article grew online. Visualizing virality over media segments (x axis) in relation to time (y axis).
Reporting designer - Customizing report layouts

1 / 5

Reviews

What users are saying about UNICEPTA.
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Ubermetrics - we recommend it

Klaus KempfView profile
Managing Partner in Information Technology at BXB IT Solutions GmbH (1-10 employees employees)

Pros

  • We have been using Ubermetrics in various areas. In sales, we use it for monitoring in order to recognize the tender at an early stage. The marketing department uses this tool to check what is spread across the brand, but also to keep track of sponsorship.

Cons

  • Currently there is no feature we would not be satisfied with.

Return on Investment

  • Fast ROI, Lead generation

the go-to-solution for (social) media monitoring

Carsten WiezorekView profile
Social Media Consultant in Social Media at Unitymedia (51-200 employees employees)

Pros

  • Easy understandable and adjustable dashboard for the most crucial metrics and KPIs.
  • Easy setup of queries.
  • Best search results in various benchmarks.
  • Visualizing the virality of topics and mentions.

Cons

  • Filter-profiles within search results could improve analysis and handling.
  • Although the identification of authors is not easy the accuracy could be improved.
  • Author/influencer management tool could be a huge improvement, to recognize and identify recurring authors.

Return on Investment

  • Ubermetrics Delta helped to track and analyze the virality of posts, press releases etc., and thus helped to steer the performance of press and marketing campaigns.

Other Software Used

quintly, Socialbakers Analytics

Employing social media metrics as a valuable informational source of a brand’s customer-based brand equity

Welf WeigerView profile
Research Associate in Social Media at Georg-August-Universität Göttingen (501-1000 employees employees)

Pros

  • Ubermetrics is extremely intuitive and easy to use. We primarily draw on Ubermetrics to source data on social media content that is created by users to share information and/or opinions regarding corporate brands with other users, so called user-generated content (UGC). The scope of UGC data and its initial preparation as provided by Uubermetrics is really impressive and to the best of our knowledge unparalleled. For instance, we gathered UGC data from various online media channels on six brands from the telecommunication and automotive industry dating back in time up to three years. The single content is further equipped with additional, descriptive information such as its URL, the type of media channel it has been posted to, its virality, and a sentiment score of either +1 (positive), 0 (neutral), or -1 (negative), to name just a few. With these additional information, Ubermetrics customers are able to delve deeper into analyzing the large body of UGC and thus get a better understanding of its emergence and explore its impact on measures of corporate financial performance as in our case, for instance.
  • Apart from our project, a really cool feature is the dashboard, which is easily adaptable to the user’s individual informational needs. Finally, we’d like to laud Ubermetrics for its outstanding customer care: our questions regarding the provided data and the underlying process of crawling websites for brand-related content were answered immediately and to our fullest satisfaction by Ubermterics’ staff.

Cons

  • Actually, there is nothing we disliked about Ubermetrics. We are looking forward to the international expansion of Ubermetrics’ online media coverage which may fairly take another while though.

Return on Investment

  • Not applicable because we are working for an university.

reliable onlinemonitoring

Daniela CharrierView profile
Projektleiterin at aserto GmbH & Co. KG (11-50 employees employees)

Pros

  • Good coverage of the relevant sources in Germany - especially social media
  • Missing sources will be added on customer request if possible
  • Very cooperative and quick customer service

Cons

  • Incomplete coverage of user comments on news sites

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