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Validity Engage

Score8.6 out of 10

652 Reviews and Ratings

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What is Validity Engage?

Validity Engage is an email marketing platform for high-volume enterprise marketing teams. It covers competitor intelligence, contact validation, design and testing, deliverability, and live email monitoring.

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Categories & Use Cases

Media

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.
Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.
Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.
Screenshot of campaign preview, available in 100+ popular email clients
Screenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

1 / 5

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.

Validity Engage Key Features

Learn about the best (and worst!) features Validity Engage has to offer, as determined by TrustRadius' reviewers.
Based on 652 ratings of Validity Engage's features
View all Validity Engage features

Top Performing Features

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.5

  • Spam Testing

    Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

    Category average: 8.9

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.5

Areas for Improvement

  • Custom reports

    Users can create custom reports.

    Category average: 7.3

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 8.2

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 8

Who Buys & Uses Validity Engage

Validity Engage Reviews

What users are saying about Validity Engage.
View all Validity Engage reviews

Pros

  • Robust email preview across numerous clients and devices within a unified interface.
  • Intuitive user interface that simplifies the email testing process.
  • Comprehensive suite of testing features including link validation, accessibility, and spam checks.

Cons

  • Efficiency and breadth of available testing and preview environments.
  • User interface and navigation could benefit from refinement and better organization.
  • Analytics and reporting tools lack desired depth for actionable insights.

Combine Litmus and Evergreen and call it a day

Incentivized
Verified User
Employee in Information Technology (5001-10,000 employees)

Use Cases and Deployment Scope

We use Litmus to verify the code we write for out HTML emails will work everywhere as planned. We have begun expanding our usage to include using some of the personalization features like bringing an Instagram feed into our email newsletter. We use the tracking features to help ensure we are spending our development time wisely and getting the most "juice" for the squeeze!

Pros

  • Email Client Previews
  • Personalization
  • Quick bug squashing using the Builder to test fixes without resending

Cons

  • Some renders don't match what is seen on actual devices (rare)
  • In some of the personalization features it would be nice to have more ability to refine and adjust the properties and design

Return on Investment

  • The ability to send digital proofs and get feedback and approvals has sped the approval process and ability to track versions and see the entire history of an emails development.
  • Sharing a link to a proof has proven quicker than sending emails and tracking changes manually.

Alternatives Considered

Email on Acid and MyParcel

Other Software Used

Salesforce Agentforce Marketing, Microsoft Visual Studio Code

A super simple platform to see your emails before they go out

Incentivized
Verified User
Manager in Product Management (5001-10,000 employees)

Use Cases and Deployment Scope

We use Litmus from Validity for verifying design of EDMs before sending and deliverability. This comes in handy especially for emailers related to the loyalty program wherein multiple tiers exist and each one needs its own customized design. The branded templates help getting to production ready emails very quickly.

Pros

  • Quick creation of emails
  • Visualization of multiple versions of the same email
  • Contextual commenting/collaboration

Cons

  • Speed of the platform
  • Expensive
  • Analytics could be improved

Return on Investment

  • No need to send (and wait for people to receive) test emails
  • Ability to make changes extremely fast to emails
  • Tracking of decisions within thanks to commenting

Other Software Used

Figma, Claude Code, Hermes Agent, Linear, Obsidian

Litmus from Validity is the email tool everyone should have in their techstack

Incentivized
Verified User
Director in Marketing (201-500 employees)

Use Cases and Deployment Scope

email deliverability, testing, and QA

Pros

  • Email Previews
  • Q&A checklist
  • Email building
  • Testing and mobile testing

Cons

  • HTML troubleshooting or suggestions on how to improve the email
  • Email deliverability scoring
  • Deliverability in general to provide traffic light: red, yellow, green on where we can improve

Return on Investment

  • Time spent on email builds
  • Reliability on visuals of what recipients receive
  • Deliverability to ensure we are not damaging our reputation

Alternatives Considered

Email on Acid

Other Software Used

Adobe Marketo Engage, 6sense, GTM Workspace Powered by ZoomInfo, Cvent Event Management, ON24, WordPress, Wistia, Canva, Metadata.io, Asana, monday.com

Litmus from Validity review from an Email Marketer

Incentivized
Verified User
Manager in Marketing (10,001+ employees)

Use Cases and Deployment Scope

As an email marketing manager, I use Litmus from Validity on a daily basis. This platform allows me to send and receive proof review/approvals from cross-company stakeholders, visually see how the email will render on various email platforms, ensuring accessibility rendering and also provides the ability to easily implement pre-created modules (countdown timers, polls, satisfaction feedback, scratch-off, etc.) as an HTML code snippet into our emails.

Their deliverability and analytics tool is also a very useful aspect of the platform by providing insights reporting on read time, platform, dark mode and engagement.

Pros

  • Multiple platform email proofing/rendering
  • Creative module creation (no HTML coding required)
  • Engagement reporting

Cons

  • Ease of implementing engagement back into Salesforce
  • Mobile proofing ability - our team members are always on the go

Return on Investment

  • Tremendous time saver - easily 10 hours a week in module creation.
  • Ability to reach and record multiple stakeholder's feedback in a concise way.
  • Ability to have visibility and awareness into deliverability, email rendering/accessibility access and engagement results.

Other Software Used

UTM.io, Salesforce Agentforce Marketing

The QA Testing Capabilities are unbeatable!

Incentivized
Verified User
Employee in Marketing (201-500 employees)

Use Cases and Deployment Scope

We use it to ensure that our emails are displaying well on a variety of email clients. It helps us to pinpoint & eliminate any HTML-related layout defects. We also use it to share with our clients how the emails are rendering across clients - for their peace of mind. Additionally, we use email guardian for ongoing monitoring of triggers/email journeys.

Pros

  • Super easy to use
  • Various display options allows us to review a high volume of content quickly
  • Shareability options are great, as it allows others to view any email client renderings, even if they do not personally use Litmus daily as I do

Cons

  • A versioning or organization feature would be great
  • Offer more recent email clients. The newer ones are often not available
  • In my opinion it runs slow sometimes

Return on Investment

  • Time saved not needing to use QA test accounts
  • Client visibility as to our testing process & sharing any defects present

Other Software Used

Atlassian Confluence, Adobe Workfront

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