Vidora

Now from mParticle since the July 2022 acquisition, Vidora offers a real-time Machine Learning platform which focuses on consumer data. Vidora Cortex integrates machine learning into marketing, ad-tech, and product workflows, to enable use cases that include predictions, prescriptions like Uplift Modeling, recommendations, look-alikes, next-best-action, and dynamic decisioning. Vidora’s platformboasts users among brands including NBCU, Realtor, Discovery, and News Corp.