Name: VisibleThread VT Insights
Author: VisibleThread

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Mobile App Development

Push Notifications

Text Editors

Development

Online Learning

Education

Business Intelligence (BI)

Collaboration

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Agent Builder

App Development

Browser

Cloud Storage

Component Content Management

Data Center Infrastructure Management

Fraud Detection

Hosted Virtual Desktop

Hyper-Converged Infrastructure

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Managed Print

Network Performance Monitoring

Process Mining

Security Awareness Training

Software Defined Storage (SDS)

Solid State Drives

Tower Servers

Virtual Desktop Infrastructure (VDI)

Virtual Private Network (VPN)

VoIP Monitoring

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Data Management

Digital Analytics

Digital Experience Platforms (DXP)

Email Management

Email Marketing

Event Registration

Graphics

Heatmap and Session Recording

Marketing Automation

Marketing OS

Online Reputation Management

Real-Time Interaction Management

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Swag Management

Web Analytics

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

eCommerce

Sales

Assisted Living

Car Rental

Church Management

Construction Accounting

Jail Management

Vertical-Specific

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VT Insights allows organizations to measure the effectiveness of their plain language program roll out. And the content quality improvements across hundreds of self-scoring writers.

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Outgrow

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

VisibleThread VT Insights

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

VisibleThread develops document analysis software that identifies complex and non-transparent language in documents. The software is designed to cut many hours from the proposal review process and increase pWin. This solution can be used to support color-team reviews. It scans MS Office and PDF docs for liability concerns, aligns consistent language across proposal documents, and provides oversight throughout proposal development. The vendor says their major customers are many of the top 100 federal contractors, as well as small businesses.

VisibleThread

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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VisibleThread VT Insights

Overview

What is VisibleThread VT Insights?