Walkbase

Walkbase TREQ is a solution offered by Walkbase that aims to provide insights into the in-store customer journey. According to the vendor, it is designed to help retailers optimize their stores, re-strategize marketing, and improve business operations. Walkbase TREQ is said to be suitable for small to large-sized companies in the retail industry, and it is used by various professions and industries including retailers, grocery stores, quick service restaurants (QSR), finance companies, and transportation hubs.

Key Features

Occupancy: According to the vendor, Walkbase TREQ offers the ability to measure occupancy with more than 99% accuracy using 3D people counters at entrances and exits. This allows retailers to accurately count the number of people in their stores and make informed decisions about staff allocation. Walkbase TREQ also provides email and push notifications when stores are close to capacity thresholds, which the vendor claims enables proactive management.

Queue Analytics: Walkbase TREQ claims to provide comprehensive queue analytics that can offer insights into how queues impact performance. Retailers can measure and report on checkout performance, analyze wait time, lane switching, and bounce rates to improve operational efficiency. The data collected can help retailers optimize staffing and customer service, as well as enhance loss prevention efforts by identifying potential fraud and theft.

Merchandising: Walkbase TREQ is said to enable retailers to drive better merchandising strategies and increase sales. The vendor claims that retailers can analyze customer behavior at high-value demos and end caps, and monitor key assets with Bluetooth location technologies. This data can be used to improve product assortment, placement, and promotions, according to the vendor.

Traffic: Walkbase TREQ claims to help retailers optimize pathing and dwell time for higher conversions by tracking customer flows and staff movements. The solution is said to enable retailers to automatically trigger staff alerts for traffic or long dwell times, ensuring timely customer assistance. Additionally, Walkbase TREQ is claimed to accurately track the movement and location of shopping carts and can locate high-value assets and equipment in real-time, reducing theft and loss.

Data-Driven View: According to the vendor, Walkbase TREQ provides a comprehensive, data-driven view of the in-store customer journey. By integrating multiple data sources, retailers can reportedly see impactful changes in store operations and make informed decisions to optimize layouts, improve conversions, and enhance the overall customer experience.

Scalable Solution: Walkbase TREQ is claimed to be a scalable solution that can integrate with existing footfall data. This allows retailers to leverage their current systems and expand their analytics capabilities without significant disruptions or investments in new infrastructure, according to the vendor.

Complete Customer Engagement View: Walkbase TREQ claims to enable retailers to collect accurate data on customer engagement throughout the entire in-store journey. This includes information on occupancy, queue analytics, merchandising, and traffic. The vendor states that having a complete view of customer behavior enables retailers to make data-driven decisions and implement targeted strategies.

Real-Time Notifications: Walkbase TREQ is said to offer real-time notifications to keep retailers informed about critical events and trends. This includes notifications about occupancy thresholds, queue performance, and traffic patterns. According to the vendor, receiving timely alerts allows retailers to proactively address issues and make adjustments to improve operations.

Powerful Data Processing: Walkbase TREQ is claimed to utilize powerful data processing capabilities to analyze and interpret complex data sets. The vendor states that the solution can handle large volumes of data, providing accurate and actionable insights to retailers. This, according to the vendor, enables them to make data-driven decisions and drive continuous improvement in their stores.

Enhanced Loss Prevention: Walkbase TREQ is said to help retailers enhance loss prevention efforts by identifying potential fraud and theft through queue analytics and real-time tracking of high-value assets. The vendor claims that by detecting and addressing security risks, retailers can minimize losses and protect their bottom line.