Name: Walkbase
Author: Walkbase

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Web and Video Conferencing

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Development

Business Intelligence (BI)

Collaboration

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Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

API Management

App Development

Browser

Cloud Storage

Component Content Management

Data Observability

Enterprise Architecture Management

Fraud Detection

Hosted Virtual Desktop

Hyper-Converged Infrastructure

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

MLOps

Network Access Control (NAC)

Network Performance Monitoring

Remote Support

Requirements Management

Security Awareness Training

Session Border Controllers

Voice Recognition

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Content Marketing

Digital Signage

Direct Mail Automation

Email Management

Email Marketing

Event Registration

Marketing Automation

Marketing Resource Management

Online Reputation Management

Search Marketing Intelligence

Social Media Management

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Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Business Caller ID

Professional Services Automation

Project Management

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Customer Relationship Management (CRM)

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Walkbase TREQ is a solution offered by Walkbase that aims to provide insights into the in-store customer journey. According to the vendor, it is designed to help retailers optimize their stores, re-strategize marketing, and improve business operations. Walkbase TREQ is said to be suitable for small to large-sized companies in the retail industry, and it is used by various professions and industries including retailers, grocery stores, quick service restaurants (QSR), finance companies, and transportation hubs.

## Key Features

**Occupancy**: According to the vendor, Walkbase TREQ offers the ability to measure occupancy with more than 99% accuracy using 3D people counters at entrances and exits. This allows retailers to accurately count the number of people in their stores and make informed decisions about staff allocation. Walkbase TREQ also provides email and push notifications when stores are close to capacity thresholds, which the vendor claims enables proactive management.

**Queue Analytics**: Walkbase TREQ claims to provide comprehensive queue analytics that can offer insights into how queues impact performance. Retailers can measure and report on checkout performance, analyze wait time, lane switching, and bounce rates to improve operational efficiency. The data collected can help retailers optimize staffing and customer service, as well as enhance loss prevention efforts by identifying potential fraud and theft.

**Merchandising**: Walkbase TREQ is said to enable retailers to drive better merchandising strategies and increase sales. The vendor claims that retailers can analyze customer behavior at high-value demos and end caps, and monitor key assets with Bluetooth location technologies. This data can be used to improve product assortment, placement, and promotions, according to the vendor.

**Traffic**: Walkbase TREQ claims to help retailers optimize pathing and dwell time for higher conversions by tracking customer flows and staff movements. The solution is said to enable retailers to automatically trigger staff alerts for traffic or long dwell times, ensuring timely customer assistance. Additionally, Walkbase TREQ is claimed to accurately track the movement and location of shopping carts and can locate high-value assets and equipment in real-time, reducing theft and loss.

**Data-Driven View**: According to the vendor, Walkbase TREQ provides a comprehensive, data-driven view of the in-store customer journey. By integrating multiple data sources, retailers can reportedly see impactful changes in store operations and make informed decisions to optimize layouts, improve conversions, and enhance the overall customer experience.

**Scalable Solution**: Walkbase TREQ is claimed to be a scalable solution that can integrate with existing footfall data. This allows retailers to leverage their current systems and expand their analytics capabilities without significant disruptions or investments in new infrastructure, according to the vendor.

**Complete Customer Engagement View**: Walkbase TREQ claims to enable retailers to collect accurate data on customer engagement throughout the entire in-store journey. This includes information on occupancy, queue analytics, merchandising, and traffic. The vendor states that having a complete view of customer behavior enables retailers to make data-driven decisions and implement targeted strategies.

**Real-Time Notifications**: Walkbase TREQ is said to offer real-time notifications to keep retailers informed about critical events and trends. This includes notifications about occupancy thresholds, queue performance, and traffic patterns. According to the vendor, receiving timely alerts allows retailers to proactively address issues and make adjustments to improve operations.

**Powerful Data Processing**: Walkbase TREQ is claimed to utilize powerful data processing capabilities to analyze and interpret complex data sets. The vendor states that the solution can handle large volumes of data, providing accurate and actionable insights to retailers. This, according to the vendor, enables them to make data-driven decisions and drive continuous improvement in their stores.

**Enhanced Loss Prevention**: Walkbase TREQ is said to help retailers enhance loss prevention efforts by identifying potential fraud and theft through queue analytics and real-time tracking of high-value assets. The vendor claims that by detecting and addressing security risks, retailers can minimize losses and protect their bottom line.

7Sheep is a marketing automation tool that concentrates on delivering features for  what they consider 7 key components of marketing automation software: contact storage, form building, automation triggers, e-mail and text message campaigns, prospect tracking, integration and translation interface.

Entrepreneur

Small Team

Business

7Sheep

ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.

Call Tracking

Email Marketer

Small Business Marketer

Corporate Marketer

Agency Marketer

ActiveDEMAND

Walkbase

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Walkbase

Overview

What is Walkbase?