What is WebEngage?
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:
- Web Messages
- In-app Messages
- Push Notifications
- Web Push Notification
- Email Marketing
- SMS Marketing
- Facebook Remarketing
WebEngage also offers what they call "Rolling Segments", meaning criteria can be defined dynamically rather than on the basis of queries. Companies can segment audiences by:
- Who they are - User attributes
- What they do - User behaviour
- How they reach you - Technology they use
Categories & Use Cases
Videos
Screenshots

Webengage dashboard - User Analytics
Product Demos
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | United States, UK, India, Russia, Australia, UAE, Latin America |
FAQs
What are WebEngage's top competitors?
HubSpot Marketing Hub, Adobe Marketo Engage, and Mixpanel are common alternatives for WebEngage.
What is WebEngage's best feature?
Reviewers rate API and Triggered drip sequences highest, with a score of 8.2.
Who uses WebEngage?
The most common users of WebEngage are from B2C.




