Wizaly

Wizaly is a customer journey analytics and attribution platform that aims to improve campaign ROI, according to the vendor. It provides algorithmic attribution solutions to optimize media mix using a data-driven view of the performance of each marketing channel. The platform is said to be suitable for companies of all sizes, from small businesses to large enterprises. It is commonly used by Chief Marketing Officers, Heads of Performance Marketing, Directors of Paid Advertising, Heads of Omnichannel, and Marketing Directors across various industries.