Wizaly

Wizaly is a customer journey analytics and attribution platform that aims to improve campaign ROI, according to the vendor. It provides algorithmic attribution solutions to optimize media mix using a data-driven view of the performance of each marketing channel. The platform is said to be suitable for companies of all sizes, from small businesses to large enterprises. It is commonly used by Chief Marketing Officers, Heads of Performance Marketing, Directors of Paid Advertising, Heads of Omnichannel, and Marketing Directors across various industries.

Key Features

Platform: Wizaly is a customer journey analytics and attribution platform that aims to improve campaign ROI, according to the vendor. It provides algorithmic attribution solutions to optimize media mix using a data-driven view of the performance of each marketing channel.

Our Integrations: Wizaly seamlessly integrates with various marketing and technology ecosystems to provide a comprehensive view of campaign performance, according to the vendor. It offers native connections with major industry players, allowing for easy integration of advertising, marketing, and client data.

Customized Support: Wizaly provides customized support to its clients, according to the vendor, ensuring they receive the assistance they need to optimize their marketing strategies. The platform offers training and certification programs for partners who want to provide quality service to their clients.

Attribution: Wizaly's algorithmic attribution model aims to accurately measure the contribution of each marketing channel to conversions, according to the vendor. It eliminates subjective bias by relying solely on data for analysis, providing a data-driven view of channel performance.

Our Technology: Wizaly's technology is rooted in advanced algorithms and machine learning, according to the vendor. It utilizes a purely data-driven algorithmic model to ensure objective attribution analysis. The platform incorporates a unique algorithmic consideration of the influence of Walled Gardens, allowing for accurate measurement of advertising impact within closed ecosystems.

Granular-level data collection: Wizaly aims to excel in collecting proprietary data with utmost precision, capturing granular details from all digital properties, according to the vendor.

Objective analysis of media mix performance: Wizaly aims to provide an objective analysis of a company's media mix performance through its advanced algorithmic attribution platform, according to the vendor.

Walled Garden algorithm: Wizaly claims to have pioneered a groundbreaking algorithm capable of measuring the impact of Walled Gardens, such as Facebook, Instagram, YouTube, and Twitter, within conversion paths.

Comprehensive data collection: Wizaly integrates three key data sources for an objective and detailed analysis of a company's marketing mix: post-click tracking, post-view tracking, and integration of media spending, according to the vendor.

Online Media Module: The Online Media module uses machine learning to optimize digital campaigns through an attribution marketing algorithm, according to the vendor. It provides personalized dashboards, operational recommendations, customizable reports, and advanced alerts.