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YouTube Live

Score7.9 out of 10

40 Reviews and Ratings

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What is YouTube Live?

YouTube Live is the platform's livestreaming service.

Categories & Use Cases

Reviews

What users are saying about YouTube Live.
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The Joys of YouTube Live-D

Incentivized
Liezl PiekView profile
CRM Specialist in Sales at Renault (51-200 employees employees)

Use Cases and Deployment Scope

We don't make use of it in my organization, however as a Premium member of YouTube I subscribe to many channels of which some only have live broadcasts. I watch church live on a Sunday and many others. I did a live once, come to think of it off my Parrot. But it only really got views after the live broadcast.

Pros

  • Since Covid I tend to watch church live
  • I follow [...] and she has two channels. One for random, on the spot and her second channel for recordings.
  • Some supermarkets do live advertising or clothing shops I've seen/watched
  • music is my every day live at work
  • international news. YouTube is my only paid service.

Cons

  • I do find that sometimes the live music channels (not radio) that i have playing at the background of my workday has a lot of duplication. Like it's not live, more like few tracks on replay.
  • .

Usability

Alive with YouTube Live

Incentivized
Abhishek Chhetri
Sales and Marketing in Sales at Surya Roshni Limited (501-1000 employees employees)

Use Cases and Deployment Scope

We usually use YouTube Live during our Annual CRM sessions, it works great from any part of the world as well as very convenient for everyone because everybody use the YouTube in their phones as well as in their laptops.

Pros

  • Online Sessions
  • Connects with everyone
  • Convenient for every employee
  • Use-friendly

Cons

  • It is good, but yes, there are room for improvement
  • Voice quality
  • Video quality

Return on Investment

  • ROI is always on the positive side due to this platform
  • It gives positive impact in our company and our individual life's as well

Usability

YouTube Live... A Must have solution

Incentivized
Verified User
Consultant (1001-5000 employees employees)

Use Cases and Deployment Scope

YouTube Live is perfect to engage dynamic range of audience. I have used it to engage with over 1,25,000 unique individuals over 3500 live streams enabling to build a connected and dedicated community. It also helped build business outcomes. Livestreams have been used for patient engagement sessions, webinars, live felicication events, award ceremonies and multilocation digital sessions. It was a lifeline during peak of lockdown with most people preferring to connect over live streams and not watch news or other stale media content. Over time we have streamed live interviews , podcasts and even fun activities across gepgraphies

Pros

  • YouTube Live is so easy to use that it doesnt need a lot of technical expertise to go live, it engages with audience through live chat and reactions ensuring 2 way connect
  • It is very easy to connect via rtmp to streaming softwares thus making the engagement much better using different approaches
  • It records, transcribes and makes sharing and resharing content very simple and easy
  • It is bery easy to embedd into different applications and webpages or even whatsapp

Cons

  • It could have options of studio like a oneline platform of restream of fb live to help make multi people connect, tickers etc
  • There should be options of virtual backdrops and faceless live streams with other videos or images via mobile
  • It could make resharing content a little easier to more platforms and also improve the auto edits into bite sized content

Return on Investment

  • basically, YouTube Live helped us keep our patience and consumers engaged to read the peak of the lockdown it helped keep the community intact such that the patients would not watch regular TV or news. And join us for almost eight to nine live stream sessions per day,
  • YouTube Live has also been instrumental in creating engagement with the audiences so. That they feel like hard, combined with. streaming platform. We have got excellent outputs, by embedding QR codes, link tickers etc and being able to get good business outcomes also from time to time.

Usability

Alternatives Considered

LinkedIn Marketing Solutions, Vimeo, Restream, Instagram for Business and Facebook Live

Other Software Used

LinkedIn Marketing Solutions, Vimeo, OBS Studio, Spotify for Podcasters

One of the best tools out there to engage with your community

Incentivized
Verified User
Professional in Professional Services (1-10 employees employees)

Use Cases and Deployment Scope

I use it to engage with my audience (spanish students and teacher) and interact wit them in a playful way. Since they can interact via chat, it's a unique way of "talking" to each other in real time in a way that wouldn't be possible through social media or the newsletter. It has helped me a lot to make launches or introduce news from my business to my audience.

Pros

  • Allows to interact with your audience via chat
  • It's very easy to set (a couple clicks and boom, you are live)
  • You can integrate it with Zoom and other tools

Cons

  • Integrating it with other tools such as Zoom is not hard, but it's not very intuitive at the beginning. I feel like it should be better explained how to do it.
  • I miss having more ways to interact with my audience (live surveys, games, etc)
  • There should be an option to do a Live for only a segment of my audience

Return on Investment

  • It's become a reliable source of traffic (even years after each Live they keep adding views)
  • It's added hundreds of subscribers to my newsletter (where I sell my services and courses)
  • It has increased my visibility with less effort than in more produced non-live videos.

Usability

Alternatives Considered

Class for Zoom, Notion, DaVinci Resolve, Spotify for Podcasters, Canva, ChatGPT, LearnDash and Divi

Other Software Used

Notion, Class for Zoom, LearnDash, Spotify for Podcasters, DaVinci Resolve

YouTube Live Review

Incentivized
Verified User
Director in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use YouTube Live to watch broadcasts and premiere our new videos as live events, and occasionally broadcast. YouTube Live is a feature we don't utilize frequently because we don't see opportunities to connect with our audience through it. People prefer connecting with creators over brands, so we believe the best approach is to collaborate with a creator or advertise on other live streams.

Pros

  • Live Video broadcast
  • Chat feature
  • Integrated with Youtube

Cons

  • No raid/hosting function similar to Twitch to pass viewers to other channels
  • Slow ability to make changes to the platform
  • Channel points similar to Twitch

Return on Investment

  • Not much way for brands to be personal
  • not a great way to get noticed or get traction without other platform
  • No Channel points for getting viewer retention

Usability

Alternatives Considered

Facebook Live and RumbleOn

Other Software Used

Facebook Messenger, Meta Pixel, Meta Business Suite, Instagram for Business, Anthropic Claude, Google Gemini