YouTube Live Review
August 07, 2025

YouTube Live Review

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with YouTube Live

We use YouTube Live to watch broadcasts and premiere our new videos as live events, and occasionally broadcast. YouTube Live is a feature we don't utilize frequently because we don't see opportunities to connect with our audience through it. People prefer connecting with creators over brands, so we believe the best approach is to collaborate with a creator or advertise on other live streams.

Pros

  • Live Video broadcast
  • Chat feature
  • Integrated with Youtube

Cons

  • No raid/hosting function similar to Twitch to pass viewers to other channels
  • Slow ability to make changes to the platform
  • Channel points similar to Twitch
  • Not much way for brands to be personal
  • not a great way to get noticed or get traction without other platform
  • No Channel points for getting viewer retention
It's easy to use. People can easily use this platform to stream and watch streams. I am unsure how to advertise on the platform effectively. YouTube Live seems disconnected from the audience it aims to attract, which is crucial for its platform's success. I think there are just quality-of-life improvements that could make it better, even though it's easy to use.
They didn't have TikTok Live or Twitch, but those would be, I think, the best examples of competitors. Many other platforms have channel points; they have hosting/raid features that allow people to get discovered more easily. YouTube Live feels very behind the times with the direction of the streaming industry.

Do you think YouTube Live delivers good value for the price?

Yes

Are you happy with YouTube Live's feature set?

No

Did YouTube Live live up to sales and marketing promises?

Yes

Did implementation of YouTube Live go as expected?

Yes

Would you buy YouTube Live again?

Yes

I don't think YouTube Live is the best investment for a creator or a brand, especially. Brands often struggle to connect personally with customers, which is crucial for building a following large enough to warrant a return on investment through any live platform. We think that advertising would be a good avenue for audiences of a younger age, though.

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