TrustRadius
Facebook for Business is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.https://media.trustradius.com/product-logos/Ee/z1/T5W91NX6ITSP.PNGFacebook for YOUR businessWe currently use Facebook Business to distribute content organically and in paid ads. It is among many of the tools we use. I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.,Facebook is a very popular and trusted network, so unless we post content that looks suspect, people will be open to click on it. The basic interface is very simple, if you want to try your hand at online marketing, it is a good starting tool. If you want to delve deeper into the data, you can dig it out, export, and play around. Immense numbers of social media experts have published free materials on how to get the most out of Facebook for Business. You can get started for nearly free and see results in days.,The recent changes to admin roles and the structure of pages and accounts has caused some problems - since roles are set in stone for some parts, we had issues in transfering roles. I find that my monitor is never big enough to see all the data I want to see, and I sometimes get lost within the drop-downs and all the options. This is good and bad at the same time. There are bugs with displaying link previews, at least with Wordpress ran sites.,10,Facebook for Business is a highly customizable tool and has barely any competitors if you look at its complexity. You can read all the know-hows on how to set up an account the right way, and experiment. One of many networks, Facebook for Business, and the ads manager within that has its given CPC rates, that with the right settings, it can bring a good ROI for advertisements.,,B2C,4,Content distribution,10Powerful and scalable advertising, but hard to master!We use it to advertise on Facebook and Instagram. Is used by the Marketing department, mostly. Currently, we use it to catch new customers, to retarget our customers who got lost in the funnel and also to retarget our previous customers. Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.,Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists. They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent. Gives you placements and different ad types so you can get the most out of it. Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.,Approval of ads and in general customer service sucks. They won't make you feel like a customer. You'll have to be very careful and beg in case they cancel your account (it happened to us once and they were completely mistaken). Scaling the creation and management of ads was huge room for improvement. The platform is slow and it still misses many massive actions and copying campaigns from one type doesn't let you use the same ads for a different objective... many small management problems that aggregated are not so well. More visibility on their optimization process, so we can also take advantage of it. Some things are a black box. Catalog management works fine but still misses many features to make our lives easier.,9,Definitely has a positive ROI with increasing sales, but beware because it's not easy to measure on every stage of the funnel (how much does an ad in the very top of the funnel should be accounted for on a sale?). Attribution is hard sometimes. Managing is expensive and time-consuming. So far we haven't been able to find any solution to automate this. We are using automatic rules but you still need to be on top of things (considering how much budget we are spending on this). Beware on Facebook suspending your account. As I said before, the suspension was completely unjustified (they ended up activating it again) but don't over-rely on this platform because they just don't care if you spend your money there or elsewhere. They just don't give a damn about the customer (you).,Google Ads (formerly AdWords),B2CAn Honest Review of Facebook for Business for Those Looking to Grow Their BusinessWe used Facebook for Business to reach prospective customers via lookalike audiences, demographic targeting, and current client lists. Use of this platform was isolated to the marketing department to generate leads for the sales team as well as direct revenue for the company. Being able to reach customers/prospects that may not have opted-in for emails is a big win.,Allows you to upload current email lists and drive ads to them more passively than email. Audience segmentation tools make it easy to target prospects based on actions taken on specific pages. Lookalike tools allow you to build new prospect lists based on common interests of your current clients. The ability to test multiple variations of ads against each other and report on them directly from the dashboard simplifies the decision-making process to optimize advertising efforts.,The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference. The constant emails from their sales team to "help you improve" your results are a little much.,9,Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend. This is a great platform to build new audiences or grow existing ones. Building audience segments via pixel tracking is a huge win for this platform.,Google Ads (formerly AdWords), Bing Ads and LinkedIn Marketing Solutions,BothInsight into what your customers want and need!I use it to view my analytics and how successful campaigns or ads are doing. I list products using Shopify integration and also have my FB Business page connected to my Instagram. I mainly run campaigns through Instagram and you can manage those via Facebook for Business. The campaigns are easy to set up, maintain, or cancel, which makes it perfect for businesses on a budget. Plus you can decide exactly who you want your target audience to be.,Analytics Campaigns Integration,Better pricing and offers More RoI,7,I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either. The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.,Twitter Ads and Google Ads (formerly AdWords),B2C,1,1,Analytics/Insights Advertising / Promoting,Unexpected audience,Better integration of communication with potential or existing customers.,7Reluctantly Using Facebook for BusinessWe use Facebook for Business to market to audiences for our specialized education products. Facebook for Business allows us to reach people on the Facebook platform, as well as Instagram, Messenger, and Whatsapp. It allows us a secondary paid channel for leads and helps us reach users who we would not reach using paid search marketing alone.,Frankly, Facebook for Business brings us leads. They are not always the best and most qualified leads, but we are able to get them inexpensively. Facebook for Business provides information on our audiences. We are able to create lookalike audiences from our customer lists to help us find like candidates. We are also able to create lookalike audiences from our website traffic, to further allow us to connect to similar candidates. We are able to connect to an API and download results information for analysis.,While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information. We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off. Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes. Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status. Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.,6,We are able to get inexpensive leads using Facebook for business, helping our bottom line. We are able to get our message out to a larger number of people with a relatively small spend. Sometimes we end up spending money for digital advertising without a clear picture of where it went and who was able to view it.,Google Ads (formerly AdWords), Bing Ads, LinkedIn Lead Accelerator and Twitter Ads,B2CFacebook for Business - Worth The Switch?As a software developer and ecommerce business, we use social media for a lot of things. Facebook for Business helps us manage our various pages for different business entities and keep our communication and advertising efforts in a central location. It has been deployed for both our sales and marketing teams to use, as they use it for a variety of reasons. For sales, the Business Messenger feature allows us to communicate directly with potential clients on Facebook, while the marketing team uses it to craft, publish and boost social media posts about our businesses and different endeavors to target audiences.,Facebook for Business makes administrating pages a bit more effective. You can see who created a post or responded to a message and also manage your pages and advertising accounts easily. As a super admin, having an overview of day to day use is helpful to track employee activities. The ability to login separately from your personal Facebook account and do work-related tasks on Facebook is one of the main reasons why we switched all our page accounts to Facebook for Business. It is also easy to remove a person from a page or account from within the dashboard of Facebook for Business. We run multiple advertising accounts for different reasons and Facebook for Business allows us to centralize all campaigns and planning, as well as limit access to specific members of a team, which is helpful. For advertising purposes, this is a valuable way to manage.,When you are setting up a page, you need to do it to near-perfection. It is rather challenging to edit details later on once a page is set up. Customer service is pretty much non-existent. The messages you get in response are very generic and sometimes feel like they are being sent by a robot. Honestly, for an advertising platform, there are better ways to handle customer service. Messenger is a great application but it takes a lot of effort to get a good response time, and this metric itself becomes confusing to use for analysis. It would almost be better if the "response time" banner was removed all together as it's not accurate. While Facebook for Business is great, it just feels a tad bit slow. Even on a solid fast internet connection, it can take 2 minutes to load advertising pages for accounts. This can be really frustrating to us,e especially since advertisers are the ones who pay Facebook's bills.,5,Facebook for Business has helped us manage teams and communication better and in turn helped our business establish itself on social media. This in turn has helped us increase our sales-per-customer ratio. It has also helped us protect our key profiles and brand image on Facebook as we can easily assign and remove users from specific pages and accounts as needed.,Hootsuite Pro, Buffer and Sprout Social,BothGood for paid marketing material; bad for general content distributionWe mostly use FB for Business for marketing purposes--particularly, we use the Ads Manager. The users at our company consist mostly of 2-3 of us who frequently work on marketing projects. The Ads Manager lets us set up groups and subgroups of our customers, lookalike audiences, specific regions if we're doing a physical event, etc. The rest of the Business manager clearly holds a robust feature set, but we haven't used it as much.,Ads Manager gives huge control over targeting specific audiences, including audiences similar to your following, but who you aren't currently reaching. FB captures so, so much data about each of their users, and you're given the ability to leverage that data to sell your product. A great set of options for ad types--video, carousel, slideshow, etc.--and user-friendly process for setting up each. Good feedback on how your ads are doing--a relevance score, recommendations on using another ad type in certain applications, etc.,This isn't technically an issue with the software, but I have certainly experienced ethical qualms regarding user privacy. I don't love the thought of exploiting millions of users' personal information to sell a product. Several little-used, deprecated, or de-facto deprecated ad formats show up in the previewer for a given ad--makes the tool feel outdated and unpolished. There's a bit of a learning curve with the unintuitive navigation of Campaign > Ad Set > Ad. A better tutorial would help the user hit the ground running instead of clicking through each section trying to work out the differences of each.,6,FB for Business's ad manager has helped us sell a few tickets to our events that we may not have sold otherwise. This has amounted to something like $1k-2k in sales over the course of a year as a direct result of FB ads, with several hundred dollars spent on the ad budget. On the whole, FB's changes to business pages over the years have been a net negative for our company. We used to rely on FB as our primary platform for distributing quality free content to our followers--now we have to pay through the nose to have our posts shown to even a fraction of our audience.,Google Ads (formerly AdWords),B2CFacebook for growth of business.Facebook for Business is used basically to attract customers, increase sales, purchase of items and others. It has vast features to represent data, reporting in different types of charts, data flows. You can track which customers have visited your page or website and which are interested in your product and items. This tracking helps you connect with customers and will let you know which customers to attract to your business. This helps in business growth way more than any other possibilities. It can be connected with Instagram which is also a great platform for SEO or business purposes.,Boost feature to connect with lots of customers. Connect with a large number of user easily and quickly. Reporting of how many users have visited, seen your items/products. It can be connected with Instagram which is also a great platform for SEO or business purpose. Know about the behavior of your customers and find out what they want.,Thorough tracking methods to see where the campaigns are falling short. Data leaking issues, security though facebook takes these very seriously. Understanding the platform may be tricky and needs guidance on how to use. Proper training is required.,9,The growth of a business is faster and smoother. Increase in the number of customers.,Twitter Ads and Social Mention,BothFacebook for Business and nonprofitsFacebook was first only used for us to put up events and share some basic information. We have now opened it up to all of our staff members so we have organic content being posted constantly by either our staff or our community members, people can ask us questions, we share photos of different events and it allows us to even fundraise online through their portal.,Brand awareness. Everyone knows Facebook and to be visible there its great! Ease of use. Everyone with a Facebook account can use it. Access to apps. More and more opportunities to connect and expand your reach through the platform.,Connectivity to CRM's. Facebook uses its own platform but doesn't sync with any outside CRM. Blocking my own processor. I wish I could use my own payment/processor portal for donations or payments. Getting started. The setup and approval process is tedious and took too long.,10,People can identify with our organization all the time. Access to our content and information is crucial and now it's everywhere. We can answer questions quickly and people know it's us.,Skype for Business (formerly Lync), Zoom and eTapestry,BothFacebook for Business is right for many (but not all).Facebook for Business was one of the few platforms we went live with to address the need for multi-level and multi-departmental communication across our company with multiple business units across multiple states. Facebook for Business has a lot of administrative features to be able to control the type of messaging and to whom it is distributed fairly quickly and easily which helped us solve the other challenge we were facing of lack of efficiency in our internal communications.,The user interface was fairly intuitive. The training/cross over to Facebook for Business was significantly more simple for most users because of their already established personal use. The ability to segment internal communication channels to multiple levels of distribution was a win. The creation of many connecting points to allow for two-way communication that didn’t exist previously was a strength as well. It felt very organic inside the Facebook platform.,Many people already had their own understanding of Facebook as a social media platform and many people who didn’t use Facebook previously personally or had shut down their account felt as though they were being forced to give control back over to Facebook again. The UI is great for those who have used or currently use Facebook personally. But it was not easy for those who are more technically challenged. The account management and administration of all new accounts that couldn’t be linked to already established personal accounts was frustrating. An entirely new account had to be created per user.,6,Facebook inevitably had a very little financial impact on us to just get up and running. This was great because it really let us stretch the wings of the software. It was an administrative impact that ultimately was the nail in the coffin for its use. Having a central administrative user was tough and adding more without a lot of oversight was a big-time impact or our company. Overall, the impact on the team was difficult to manage as many people felt as though they spend a lot of time on social media already and we were just adding more “mindless social” to their every day.,Slack, Igloo and Asana,B2BEngage More Efficiently on FacebookOur marketing department uses Facebook for Business to manage our Facebook pages and create ads for the platform. Facebook for Business is the tool that allows our marketing team to manage these pages and ads from one single location. Facebook for Business gives our marketing team a tool to make it easier to develop and manage engagement and ad campaigns on the Facebook platform.,Facebook for Business gives users one single location to manage Facebook pages and ads. With Facebook for Business, it's easy to give admin rights and assign roles to employees. Facebook for Business is free--it does not cost any money to set up and start using. Facebook for Business provides strong analytical reporting that details user engagement for our Facebook pages and ads.,Facebook for Business does not have the easiest interface to learn; it's not intuitive and can take some time to become familiar. Each person that is given admin rights will also need to be taught how to use the tool. It's not possible to remove ad accounts after they have been created. Pages can be removed, but not ads.,7,Facebook for Business has had a positive impact on our marketing team by helping them save time on how they manage content on the site. Our Facebook content has also grown more effective as our marketing team now has more time to spend on the actual development of content. Our Facebook presence has also become more secure--passwords no longer have to be shared when admin rights can be granted to individual employees.,,B2CFacebook for Business. It did my job for me.I used Facebook for Business to recruit employees and study participants for many jobs. I already had tons of fans, so getting them to work for me wasn't too hard! During just the summer, we recruited over 700 users to take part in paid studies for market research.,Finding the demographic you want is easy Facebook practically does my job Responding to users with Facebook for Business was awesome too. It even automated resume submissions.,For the first few tests payments seemed very difficult. I wish facebook had better support and treated small business like people. We were accidentally flagged and removed once, and then told, "oh it was just an accident, won't happen again," after losing tons of business. No reason. Super frustrating, and no accountability.,8,Paid for itself instantly in my case. Easily screened users for jobs/studies Facebook makes it easy to communicate with your users and new customers at once, so we didn't need other CMS services.,,B2CFacebook for Business: They know what you need, you don'tWe use it to manage all of our pages, run advertisements, keep track of spending on Facebook and Instagram, see the analytics and insights as well as to influence our upcoming marketing strategy. Facebook Business is used by the Marketing and Communications department. It helps us reach our audience that is on Facebook as well as Instagram. We can manage our Facebook information.,Gives you a lot of information Advertising Tips Shares best practices,Terrible customer support. You can never talk to a human being. You can only talk to a chatbot. Inaccurate reporting, numbers are inflated Difficult to understand dashboards,3,Increased brand awareness More knowledge on best practices Inaccurate reporting, inflation of impression reach numbers Unpublished pages, for no reason. We couldn't contact support to find out why. Terrible customer service. You can only talk to a chatbot.,Workplace by Facebook, Twitter Ads, LinkedIn Marketing Solutions, LinkedIn Publishing Platform, AgoraPulse, Spredfast and Yext Knowledge Manager,B2CFacebook For Business: a new way to advertiseAs an event services company and as entrepreneurs, we believe that when you want to have a successful business you must have good tools to advertise your product. Currently, using social networks is vital to achieving the goal of reaching more people. If you can hire a service that is already proven in the market and know it works that is even better. That's why we decided to use Facebook for Business, because it helps us to position our brand and make it better known. Currently, this tool is used by the marketing and communication team since they are responsible for attracting clients and communicating to them what the company does. The results obtained is the interaction with the virtual community that we have created. There we share information and attract customers. This has helped us a lot because we have increased our sales and our income has improved.,If you have a company and you want your brand to be known, this tool will allow you to manage the settings of the page, publications, creation of commercials and metrics. Provides additional features that are not available on Facebook, such as pixel swapping, catalog uploads, etc. It helps you manage advertising on other social networks, such as Instagram. That makes you reach more people,It requires extra learning due to complex and inconsistent processes. This tool is not the traditional Facebook. It has several errors or "bugs". Although Facebook works on correcting errors and improving the tool, some bugs usually appear daily.,9,Increase in customers, sales and profits. Our company is better known than before.,Twitter Ads,BothFacebook for Business as an asset and a serviceAt my company, we utilize Facebook for Business to not only help to market our company, but we also manage other businesses and clients social media accounts and use Facebook for Business. By using Facebook for Business we are able to effectively post and market content to potential clients as well as extend our reach and the reach of our clients as they expand their companies. We are also able to track our results and specifically target areas we see that need to grow or have potential to expand.,I love the ability to easily target specific demographics and areas and I think that Facebook Business really does this well. I also really like the ability to track my results very quickly and to see them in real time. Setting up an ad campaign on Facebook really couldn't be easier, and I think that the interface works very well even on mobile devices.,There are times when I am unable to get tabs to load in the analytics so more consistency in the realm would be nice. I also think it would be great to have a suggestion engine for targeting and for how best to target certain demos.,8,With our business, it has been great to target certain demos and it has really helped us to grow our reach. Our company using Facebook for Business has really helped us to expand and grow without a ton of learning needed on our end for the software. Once we started using Facebook for Business for our clients we expanded quicker and by adding services to market using the platform we have grown more than we ever did before.,,BothVital to ConnectAs the founder and director of 34:18 Ministries, I am the one who uses Facebook for Business. I use it to market to potential clients, manage and follow up with leads, create and connect with community, and set appointments. It addresses several business needs in one place, which I love.,Facebook groups Sponsored posts Setting appointments,My sponsored posts usually only get message replies from creepy guys who want to hit on me The algorithms seem to keep changing, making it hard to understand how to most effectively market It’s confusing to have notifications pop up on my regular Facebook app that open up the Facebook for Business app, especially when all the notifications don’t sync up with each other.,10,I have yet to perfect the perfect ad that converts a lead into a client. So far, it’s been pretty neutral for my ROI.,,B2CFacebook can target like a SniperFacebook for Business is playing a role on several marketing fronts for our company. First, it brings awareness and credibility to our potential customers. Second, it helps maintain and build a brand reputation with our existing clients. And third, we are using the platform to assist us in lead generation on the B2B side as well as B2C. The platform gives our business the ability to target past website visitors, and target specific demographics even within a certain geography.,Uploading existing customer list and matching to Facebook profiles Targeting potential customers, lookalike audiences Geographic targeting,The analytics can be too much of a distraction. No option for a revenue share for sales, only pay-as-you go plans,7,We have spent over $10,000 on Facebook ads, boosting posts, generating leads etc. and have found that the average customer acquisition cost is a 2:1 ratio.,BothWe wouldn't be in business if it weren't for facebook.Facebook for business is a fantastic tool that allows us to plan projects and communicate needs quickly and efficiently and immediately integrate our marketing strategies into the largest target marketing platform in the world. Facebook for business has great guides and tutorials for getting the most use out of it, and ultimately is easy to use.,Facebook for Business gets communication right Easy use for anyone, even people that aren't especially technologically savvy. Easy integration into the larger Facebook world.,Making the front-end user interface look more like the home site would be a major improvement, especially when working with people who aren't technologically savvy. Better guidelines for image sizes, specifically as things change. Better guidelines for algorithm use.,8,Without Facebook for Business or something like it, we wouldn't be in business. Being able to integrate with the main site is fantastic. We have lost some customer service in how notifications are set up, specifically regarding messages.,BothFacebook for MarketingWe use Facebook for Business for social media post management, ad creation and analytics as well as customer service through Messenger.,Helping to create posts or ads. Scheduling posts or ads. Providing analytics for your efforts.,Would love to see a content calendar function where you can see which days are missing posts.,8,Has introduced a younger audience to our brand.,TweetDeck,B2COne of the larger eggs in our basketWe use Facebook for Business in our branding efforts and for our retail store's sales campaigns. It is currently controlled by our marketing department. We use it to promote marketing campaigns, inform customers of notable news concerning our company, and also post feel-good messages that highlight product but don't "sell" anything.,Great for reaching targeted audiences. You can cater campaigns to specific audiences which is a great way to save money on campaigns if you're smart about it. Boosts SEO and web traffic. Nice dash that lets you measure success and make changes to strategy if needed.,Trying to keep up with all the algorithm changes can be exhausting. It's almost a full-time job trying to "crack" the code. Engagement has been on a downward trend for the last couple of years. It's getting harder to get customers to react to sponsored ads. Scams are huge right now and if your name is not well-known people can be wary of trusting the source, even if it was found on Facebook. It's getting increasingly more expensive to reach the same audience.,7,We heavily promote our brand without actually selling through our ads. I feel like Facebook is a great place to get exposure and keep our brand fresh in their mind for when they are shopping. It provides another touch point for us. Everything is transparent online. It can be hard when you have disgruntled customers that blow up social media. We used to worry about the negative impact that would have but we actually find it to be a positive. Being open, honest, and responding quickly to our "haters" really helps build our reputation and keeps people coming back to our brand.,Twitter Ads, Listrak, Google Ads (formerly AdWords) and Adobe Analytics,BothFacebook: Still the face of Indonesian internet todayFacebook for Business is used by a social media team under editorial division. My organization is a media platform that has tried to go digital in the past three years. We have a really strong brand as a newspaper but lack of awareness to transition into online media. With Facebook for Business, we are mainly reaching out to our potential readers and attempting to increase awareness of our online existence.,Delivering news to existing readers: Facebook remains the biggest source for social media according to our Google Analytics. We have significant loyal readers on our Facebook page, which we manage with Facebook for Business. Reaching out new reader base: We are growing as an online media platform and now have significantly more content compared to our newspaper. If our print readers are mainly businesspeople with more mature age, with Facebook for Business we can reach new and younger readers through ads. Promoting the right content to the right people: As stated above, we have a lot of contents that are varying in its nature. We understand that every reader has their own preference, and Facebook for Business helps us target the right readers.,The ads management can be difficult to understand at first glance. It's also heavy to load, a big problem in Indonesia where the internet connection is among the slowest in the Asian Pacific. Lack of transparency over ads pricing. There is no specific guideline as to what kind of contents or target audience will be more expensive and vice versa. We can only estimate the price through a lot of trial and error. Policy on the amount of text on an image. Facebook for Business does not allow ads which contain more than 30 percent of text in an image. This is significantly counterproductive to the trend of infographics, which a lot of readers like and usually do well organically. Changing algorithm. Facebook for Business always changes its algorithm in a way that pushes you to spend more money, which is understandable since their name is "business". But sometimes the changes are confusing and are not explained thoroughly. Lack of transparency on how ads are reviewed. Sometimes it takes a day, which is a very long time for a news media.,8,We have significantly more readers. A lot of people begin to know that our brand has an online presence. These are both new readers and old ones from the print, who shift their reading behavior since we went digital. Facebook for Business helps us in terms of sales, since a lot of clients also want their contents to be published on our social media.,Taboola and Twitter Ads,B2CReliable tools for reaching new and existing audiencesWe use Facebook for Business to reach new audiences with our content and invite them to participate in the mission of our organization, as well as to ensure that our content is effectively reaching the people who are already connected. Through Facebook's targeting options, we're able to conserve ad dollars and target our messaging to specific audiences to help connect them to the content that is most relevant for them.,Reach. Facebook advertising gives us access to both new and existing audiences. Creative. Facebook offers a variety of creative options, including video, images, and various placements. Targeting. Facebook's targeting options allow us to craft messages to specific audiences. Engagement. The engagement created from our advertising activity helps users connect with our organization.,Software is occasionally buggy. Advertising policies are sometimes restrictive. Support for products not related to advertising is difficult to receive.,9,Significant lift in reach for our content. We've grown an email list from 1,000 to 15,000, primarily through our activity on Facebook's platform. Increase in donors for our non-profit.,Google Ads (formerly AdWords),B2CUse Facebook for your BusinessWe use Facebook Pages to run campaigns, create ads, and videos to expand our business as well as our client's businesses. I have developed a Facebook plugin for an e-commerce platform so that clients can use it for listing products without having any technical or API knowledge.,Through my developed plugin using Facebook API our customers who are running small businesses can list their products on a Facebook page and expand their business. Our organization is using it for campaigns and videos for marketing. Create ads, posts photos, videos, organize and posts about events related to your business.,Their support is not so good. We have contacted Facebook team regarding non-technical information as well as API information but they sometimes reply very late.,10,It targets audiences that are not on platforms like Instagram, Twitter etc. We cannot send promotional emails to everyone if we don't have their email address, but with Facebook, we can now target a different audience.,Twitter Ads, Google Ads (formerly AdWords), Dropbox Business, Skype for Business (formerly Lync), Udemy for Business and SAP Integrated Business Planning,BothFacebook for Business tool for Marketing - Easy way to promote your brandFacebook is a well known social networking site where the number of users is very large, which entitles it for a beneficial site for marketing. More than just social gathering place, Facebook has grown into a great marketplace where users can share and review products as well as campaign easily with family and friends. This helps our branding and has been helpful for the growth of our brand. Facebook offers its own form of advertising with Facebook ads, appearing in the feed of users, targeting potential audience and convert them to our customer. After using Facebook, our business growth has increased drastically from which our clients are very happy. Benefits: Making Connections.Completing business goals.Branding.Spreading your products, campaigns among peoples.,Branding, Campaigns become easy and growth of business increased. Easy to use the Facebook for Business panel. Well documented. Compatible with any device, can use anytime, from anywhere. It is easily accessible. Reaching to certain users who matter as well as reaching to users who are interested in a particular item, campaign or brand.,Sometimes it gives wrong reports of campaigns. May be a technical issue. Takes too much time to start a campaign. It should be easy and fast to create a campaign.,9,Getting new clients and customers easily. Branding, running campaigns easily, promoting your products. Report on old and new campaigns using Gantt charts.,Twitter Ads and Social Mention,B2C"Collaboration and Management Made Easy"It is being used to gain new accounts. We are looking for customers who need our services. It is mainly used by the sales department and administrative officers. It brings awareness and credibility to our potential customers. It also helps maintain and build a brand reputation with our existing clients. It shares our brand on Social Media.,It merges all platforms such as Facebook Pages, ads and messages all into one. This makes it easy for me to check the progress of how social media interaction, and how well our advertisement campaigns are doing. Facebook has a huge audience and there is great scope for filtering down to specific audience demographics. Easy to create a business page.,We had to delete inappropriate content. Some people may express a bad image of your company through the comments of a publication, even if it is not. It is time-consuming and requires a lot of resources to maximize the reach.,9,We are reaching many more people than we would be able to reach otherwise. Facebook also allows for much easier communication with current clients through messenger. We are looking for social media presence to grow our business and bring more customers, Facebook for Business has everything we ever needed and even those that we haven't heard of before!,Both
  3. Facebook for Business Reviews
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Facebook for Business
410 Ratings
Score 8.0 out of 101
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Facebook for Business Reviews

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Facebook for Business
410 Ratings
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August 01, 2019

Facebook for YOUR business

Verified User
Score 10 out of 10
Vetted Review
Verified User
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We currently use Facebook Business to distribute content organically and in paid ads. It is among many of the tools we use.
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
  • Facebook is a very popular and trusted network, so unless we post content that looks suspect, people will be open to click on it.
  • The basic interface is very simple, if you want to try your hand at online marketing, it is a good starting tool.
  • If you want to delve deeper into the data, you can dig it out, export, and play around.
  • Immense numbers of social media experts have published free materials on how to get the most out of Facebook for Business. You can get started for nearly free and see results in days.
  • The recent changes to admin roles and the structure of pages and accounts has caused some problems - since roles are set in stone for some parts, we had issues in transfering roles.
  • I find that my monitor is never big enough to see all the data I want to see, and I sometimes get lost within the drop-downs and all the options. This is good and bad at the same time.
  • There are bugs with displaying link previews, at least with Wordpress ran sites.
If you use Facebook professionally at all, it is invaluable to have it work without personal messages, your news feed popping up randomly, or notifications from a secret group that is secret for good reason!
I had suffered for a long time before I started using Facebook for Business from the above reasons alone.
The actual features and functions behind the service, the ads, the audiences, and all the wonderful data to tailor your offers are worth even more praise.
Read this authenticated review
Santiago Valdés profile photo
February 12, 2019

Powerful and scalable advertising, but hard to master!

Santiago Valdés
Score 9 out of 10
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We use it to advertise on Facebook and Instagram. Is used by the Marketing department, mostly. Currently, we use it to catch new customers, to retarget our customers who got lost in the funnel and also to retarget our previous customers.

Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
  • Approval of ads and in general customer service sucks. They won't make you feel like a customer. You'll have to be very careful and beg in case they cancel your account (it happened to us once and they were completely mistaken).
  • Scaling the creation and management of ads was huge room for improvement. The platform is slow and it still misses many massive actions and copying campaigns from one type doesn't let you use the same ads for a different objective... many small management problems that aggregated are not so well.
  • More visibility on their optimization process, so we can also take advantage of it. Some things are a black box.
  • Catalog management works fine but still misses many features to make our lives easier.
Great if your audience is on Facebook and you are trying to sell B2C. I'm not sure how that works on B2B.
I also think it's a great channel for more visual products and experiences, but you need to know that it not only needs an analyst for managing, you also need a designer and creative person for making all the ads. The fact that ads fatigue over time makes management more expensive than other channels (AdWords) but it has great potential for scalability.
Nevertheless, I think almost everyone can benefit from using it. You just need to know that it takes some time to master the learning phase (what segments, what types of ads, what messages, pictures, etc. work best).
Read Santiago Valdés's full review
Adam Lumley profile photo
January 31, 2019

An Honest Review of Facebook for Business for Those Looking to Grow Their Business

Adam Lumley
Score 9 out of 10
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We used Facebook for Business to reach prospective customers via lookalike audiences, demographic targeting, and current client lists. Use of this platform was isolated to the marketing department to generate leads for the sales team as well as direct revenue for the company. Being able to reach customers/prospects that may not have opted-in for emails is a big win.
  • Allows you to upload current email lists and drive ads to them more passively than email.
  • Audience segmentation tools make it easy to target prospects based on actions taken on specific pages.
  • Lookalike tools allow you to build new prospect lists based on common interests of your current clients.
  • The ability to test multiple variations of ads against each other and report on them directly from the dashboard simplifies the decision-making process to optimize advertising efforts.
  • The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
  • Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
  • The constant emails from their sales team to "help you improve" your results are a little much.
I would recommend Facebook for Business for any business who is selling a product or service B2C that has an established customer list. You can have success B2B, but I would advise staying away from lookalike audiences and focus more on audience building via your current website traffic.
Read Adam Lumley's full review
Mandy Cramer profile photo
January 17, 2019

Insight into what your customers want and need!

Mandy Cramer
Score 7 out of 10
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I use it to view my analytics and how successful campaigns or ads are doing. I list products using Shopify integration and also have my FB Business page connected to my Instagram. I mainly run campaigns through Instagram and you can manage those via Facebook for Business. The campaigns are easy to set up, maintain, or cancel, which makes it perfect for businesses on a budget. Plus you can decide exactly who you want your target audience to be.
  • Analytics
  • Campaigns
  • Integration
  • Better pricing and offers
  • More RoI
I think it is essential that every small and large business have a Facebook page. Although Facebook is more suited for businesses that cater to lifestyle, beauty, fashion, hobbies, etc., it can still be used by larger companies that provide industry knowledge and services. The most essential part of using Facebook as a business is remaining consistent in your message, branding, and posting. If a company cannot do that, then Facebook certainly isn't going to do the work for you.
Read Mandy Cramer's full review
Benjamin Hale profile photo
January 15, 2019

Reluctantly Using Facebook for Business

Benjamin Hale
Score 6 out of 10
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We use Facebook for Business to market to audiences for our specialized education products. Facebook for Business allows us to reach people on the Facebook platform, as well as Instagram, Messenger, and Whatsapp. It allows us a secondary paid channel for leads and helps us reach users who we would not reach using paid search marketing alone.
  • Frankly, Facebook for Business brings us leads. They are not always the best and most qualified leads, but we are able to get them inexpensively.
  • Facebook for Business provides information on our audiences.
  • We are able to create lookalike audiences from our customer lists to help us find like candidates.
  • We are also able to create lookalike audiences from our website traffic, to further allow us to connect to similar candidates.
  • We are able to connect to an API and download results information for analysis.
  • While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information.
  • We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off.
  • Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes.
  • Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status.
  • Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.
The fact is that Facebook is still the largest social network and the place to reach the masses when advertising. This is despite the lackluster ad platform that exists. If there were a similar competitor to Facebook, we would likely use their platform more often than Facebook's, assuming the competitor didn't have the questionable performance numbers, frustrating interface, and buggy algorithms.
If you are marketing on social media, it is a reluctant must, but if you don't need the additional display advertising, then look to Google, Bing, or other marketing partners.
Read Benjamin Hale's full review
Nathan Sichilongo profile photo
January 08, 2019

Facebook for Business - Worth The Switch?

Nathan Sichilongo
Score 5 out of 10
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As a software developer and ecommerce business, we use social media for a lot of things. Facebook for Business helps us manage our various pages for different business entities and keep our communication and advertising efforts in a central location. It has been deployed for both our sales and marketing teams to use, as they use it for a variety of reasons. For sales, the Business Messenger feature allows us to communicate directly with potential clients on Facebook, while the marketing team uses it to craft, publish and boost social media posts about our businesses and different endeavors to target audiences.
  • Facebook for Business makes administrating pages a bit more effective. You can see who created a post or responded to a message and also manage your pages and advertising accounts easily. As a super admin, having an overview of day to day use is helpful to track employee activities.
  • The ability to login separately from your personal Facebook account and do work-related tasks on Facebook is one of the main reasons why we switched all our page accounts to Facebook for Business. It is also easy to remove a person from a page or account from within the dashboard of Facebook for Business.
  • We run multiple advertising accounts for different reasons and Facebook for Business allows us to centralize all campaigns and planning, as well as limit access to specific members of a team, which is helpful. For advertising purposes, this is a valuable way to manage.
  • When you are setting up a page, you need to do it to near-perfection. It is rather challenging to edit details later on once a page is set up.
  • Customer service is pretty much non-existent. The messages you get in response are very generic and sometimes feel like they are being sent by a robot. Honestly, for an advertising platform, there are better ways to handle customer service.
  • Messenger is a great application but it takes a lot of effort to get a good response time, and this metric itself becomes confusing to use for analysis. It would almost be better if the "response time" banner was removed all together as it's not accurate.
  • While Facebook for Business is great, it just feels a tad bit slow. Even on a solid fast internet connection, it can take 2 minutes to load advertising pages for accounts. This can be really frustrating to us,e especially since advertisers are the ones who pay Facebook's bills.
Facebook for Business was designed to bring Facebook tools to the fingertips of businesses and make managing a business page easier, and to an extent it does that. However, from experience, it is best suited for small businesses that rely primarily on Facebook for business communication and marketing.

If you manage multiple pages or platforms, you are better off using a dedicated social media publishing tool which covers all the different platforms. in this case, you would be better off using something like Hootsuite or Buffer.
Read Nathan Sichilongo's full review
Brock Ross profile photo
November 15, 2018

Good for paid marketing material; bad for general content distribution

Brock Ross
Score 6 out of 10
Vetted Review
Verified User
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We mostly use FB for Business for marketing purposes--particularly, we use the Ads Manager. The users at our company consist mostly of 2-3 of us who frequently work on marketing projects. The Ads Manager lets us set up groups and subgroups of our customers, lookalike audiences, specific regions if we're doing a physical event, etc. The rest of the Business manager clearly holds a robust feature set, but we haven't used it as much.
  • Ads Manager gives huge control over targeting specific audiences, including audiences similar to your following, but who you aren't currently reaching. FB captures so, so much data about each of their users, and you're given the ability to leverage that data to sell your product.
  • A great set of options for ad types--video, carousel, slideshow, etc.--and user-friendly process for setting up each.
  • Good feedback on how your ads are doing--a relevance score, recommendations on using another ad type in certain applications, etc.
  • This isn't technically an issue with the software, but I have certainly experienced ethical qualms regarding user privacy. I don't love the thought of exploiting millions of users' personal information to sell a product.
  • Several little-used, deprecated, or de-facto deprecated ad formats show up in the previewer for a given ad--makes the tool feel outdated and unpolished.
  • There's a bit of a learning curve with the unintuitive navigation of Campaign > Ad Set > Ad. A better tutorial would help the user hit the ground running instead of clicking through each section trying to work out the differences of each.
Facebook for Business is great for creating and distributing content that is strictly promotional. It's also great for keeping track of your followings' demographic information, as doing so on your own platform is time-consuming and leaves you open to User Privacy risks.

I don't like the way Facebook works for distributing non-promotional content. If we make an inspirational video that is soliciting no purchase whatsoever--it's simply good, free content that serves the viewer--Facebook wants our company to pay a price to get the video shown to more people. Compare this to, say, YouTube, where WE are paid for creating good content for our viewers. I strongly dislike the way Facebook for Business is built around paying FB to show your content to people, especially people who've already Liked your page and tacitly expressed "I like receiving content from this organization."
Read Brock Ross's full review
RANDHIR KUMAR profile photo
February 21, 2019

Facebook for growth of business.

RANDHIR KUMAR
Score 9 out of 10
Vetted Review
Verified User
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Facebook for Business is used basically to attract customers, increase sales, purchase of items and others. It has vast features to represent data, reporting in different types of charts, data flows. You can track which customers have visited your page or website and which are interested in your product and items. This tracking helps you connect with customers and will let you know which customers to attract to your business. This helps in business growth way more than any other possibilities. It can be connected with Instagram which is also a great platform for SEO or business purposes.
  • Boost feature to connect with lots of customers. Connect with a large number of user easily and quickly.
  • Reporting of how many users have visited, seen your items/products.
  • It can be connected with Instagram which is also a great platform for SEO or business purpose.
  • Know about the behavior of your customers and find out what they want.
  • Thorough tracking methods to see where the campaigns are falling short.
  • Data leaking issues, security though facebook takes these very seriously.
  • Understanding the platform may be tricky and needs guidance on how to use. Proper training is required.
Facebook for Business has the power to attract a lot of potential customers to your business page. It is the most visited social network site where the number of users is more than any other site. People can use this to recommend your product/item to their friends and family by sharing the links through messages, wall posts etc. which helps to get more customers. One can create posts with the help of statuses, images, videos - whichever suits. It does have boost feature by which you can connect with more users.
Read RANDHIR KUMAR's full review
Steven Senft profile photo
January 07, 2019

Facebook for Business and nonprofits

Steven Senft
Score 10 out of 10
Vetted Review
Verified User
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Facebook was first only used for us to put up events and share some basic information. We have now opened it up to all of our staff members so we have organic content being posted constantly by either our staff or our community members, people can ask us questions, we share photos of different events and it allows us to even fundraise online through their portal.
  • Brand awareness. Everyone knows Facebook and to be visible there its great!
  • Ease of use. Everyone with a Facebook account can use it.
  • Access to apps. More and more opportunities to connect and expand your reach through the platform.
  • Connectivity to CRM's. Facebook uses its own platform but doesn't sync with any outside CRM.
  • Blocking my own processor. I wish I could use my own payment/processor portal for donations or payments.
  • Getting started. The setup and approval process is tedious and took too long.
We are a small nonprofit so having our staff members create content is actually something very achievable and organic. We have a staff of only 4 so everyone can divide up the week and fill up the wall with comments, articles, pictures etc. If we were a big organization or corporation, access to the admin side of the page would create a lot of clutter and make it very messy for everyone visiting the page.
Read Steven Senft's full review
Tyler Collum profile photo
December 26, 2018

Facebook for Business is right for many (but not all).

Tyler Collum
Score 6 out of 10
Vetted Review
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Facebook for Business was one of the few platforms we went live with to address the need for multi-level and multi-departmental communication across our company with multiple business units across multiple states. Facebook for Business has a lot of administrative features to be able to control the type of messaging and to whom it is distributed fairly quickly and easily which helped us solve the other challenge we were facing of lack of efficiency in our internal communications.
  • The user interface was fairly intuitive.
  • The training/cross over to Facebook for Business was significantly more simple for most users because of their already established personal use.
  • The ability to segment internal communication channels to multiple levels of distribution was a win.
  • The creation of many connecting points to allow for two-way communication that didn’t exist previously was a strength as well. It felt very organic inside the Facebook platform.
  • Many people already had their own understanding of Facebook as a social media platform and many people who didn’t use Facebook previously personally or had shut down their account felt as though they were being forced to give control back over to Facebook again.
  • The UI is great for those who have used or currently use Facebook personally. But it was not easy for those who are more technically challenged.
  • The account management and administration of all new accounts that couldn’t be linked to already established personal accounts was frustrating. An entirely new account had to be created per user.
If you are in search of a platform that is easy to build and customize, is quick to implement, and will allow you to easily communicate across a multi-level, multi-site, and/or multi-department business, I would start here.
Read Tyler Collum's full review
Adam Montgomery profile photo
December 26, 2018

Engage More Efficiently on Facebook

Adam Montgomery
Score 7 out of 10
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Our marketing department uses Facebook for Business to manage our Facebook pages and create ads for the platform. Facebook for Business is the tool that allows our marketing team to manage these pages and ads from one single location. Facebook for Business gives our marketing team a tool to make it easier to develop and manage engagement and ad campaigns on the Facebook platform.
  • Facebook for Business gives users one single location to manage Facebook pages and ads.
  • With Facebook for Business, it's easy to give admin rights and assign roles to employees.
  • Facebook for Business is free--it does not cost any money to set up and start using.
  • Facebook for Business provides strong analytical reporting that details user engagement for our Facebook pages and ads.
  • Facebook for Business does not have the easiest interface to learn; it's not intuitive and can take some time to become familiar.
  • Each person that is given admin rights will also need to be taught how to use the tool.
  • It's not possible to remove ad accounts after they have been created. Pages can be removed, but not ads.
With the popularity of Facebook and its number of daily active users, it's not possible for businesses to have zero presence on the platform. If your business has little to no presence on Facebook, then you can go without Facebook for Business as managing your content there should be relatively painless. However, if your business has different employees working on multiple Facebook pages and ads, then Facebook for Business is a must to help control and manage the work.
Read Adam Montgomery's full review
Aaron Tucker profile photo
December 21, 2018

Facebook for Business. It did my job for me.

Aaron Tucker
Score 8 out of 10
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I used Facebook for Business to recruit employees and study participants for many jobs. I already had tons of fans, so getting them to work for me wasn't too hard! During just the summer, we recruited over 700 users to take part in paid studies for market research.
  • Finding the demographic you want is easy
  • Facebook practically does my job
  • Responding to users with Facebook for Business was awesome too. It even automated resume submissions.
  • For the first few tests payments seemed very difficult.
  • I wish facebook had better support and treated small business like people.
  • We were accidentally flagged and removed once, and then told, "oh it was just an accident, won't happen again," after losing tons of business. No reason. Super frustrating, and no accountability.
The few difficulties we had starting were nothing compared to the reward, and the small amount of work had to be put into it. Finding people interested in something is what Facebook is good at, and they give you that power for pennies. It works great if you do your homework, and learn what works for others!
Read Aaron Tucker's full review
Debbie Gillum profile photo
December 20, 2018

Facebook for Business: They know what you need, you don't

Debbie Gillum
Score 3 out of 10
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We use it to manage all of our pages, run advertisements, keep track of spending on Facebook and Instagram, see the analytics and insights as well as to influence our upcoming marketing strategy. Facebook Business is used by the Marketing and Communications department. It helps us reach our audience that is on Facebook as well as Instagram. We can manage our Facebook information.
  • Gives you a lot of information
  • Advertising Tips
  • Shares best practices
  • Terrible customer support. You can never talk to a human being. You can only talk to a chatbot.
  • Inaccurate reporting, numbers are inflated
  • Difficult to understand dashboards
It's well suited for a medium to large size business that has multiple pages to manage or wants to invest a substantial amount of money into Facebook advertising. I'd say it's well suited for marketing or business professionals wanting to learn more too. It's less appropriate for a mom-and-pop small local business. I'd say it's too intimidating and difficult to understand. I think they would be overwhelmed by it and perhaps persuaded to spend money on ads that they don't need.
Read Debbie Gillum's full review
Miguel Brito profile photo
December 20, 2018

Facebook For Business: a new way to advertise

Miguel Brito
Score 9 out of 10
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As an event services company and as entrepreneurs, we believe that when you want to have a successful business you must have good tools to advertise your product. Currently, using social networks is vital to achieving the goal of reaching more people. If you can hire a service that is already proven in the market and know it works that is even better. That's why we decided to use Facebook for Business, because it helps us to position our brand and make it better known.

Currently, this tool is used by the marketing and communication team since they are responsible for attracting clients and communicating to them what the company does.

The results obtained is the interaction with the virtual community that we have created. There we share information and attract customers. This has helped us a lot because we have increased our sales and our income has improved.
  • If you have a company and you want your brand to be known, this tool will allow you to manage the settings of the page, publications, creation of commercials and metrics.
  • Provides additional features that are not available on Facebook, such as pixel swapping, catalog uploads, etc.
  • It helps you manage advertising on other social networks, such as Instagram. That makes you reach more people
  • It requires extra learning due to complex and inconsistent processes. This tool is not the traditional Facebook.
  • It has several errors or "bugs". Although Facebook works on correcting errors and improving the tool, some bugs usually appear daily.
This tool works very well when your company needs to be known in or conquer other markets. This tool is very useful because it allows you to reach many people through its online platform. That will result in an increase in your sales and profit.

Now, a scenario where I do not recommend this too is to make contacts. If what you want is to meet people and interact with them, there are other social networks that you can use and you will have better results.
Read Miguel Brito's full review
Matthew Quinlan profile photo
December 19, 2018

Facebook for Business as an asset and a service

Matthew Quinlan
Score 8 out of 10
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At my company, we utilize Facebook for Business to not only help to market our company, but we also manage other businesses and clients social media accounts and use Facebook for Business. By using Facebook for Business we are able to effectively post and market content to potential clients as well as extend our reach and the reach of our clients as they expand their companies. We are also able to track our results and specifically target areas we see that need to grow or have potential to expand.
  • I love the ability to easily target specific demographics and areas and I think that Facebook Business really does this well.
  • I also really like the ability to track my results very quickly and to see them in real time.
  • Setting up an ad campaign on Facebook really couldn't be easier, and I think that the interface works very well even on mobile devices.
  • There are times when I am unable to get tabs to load in the analytics so more consistency in the realm would be nice.
  • I also think it would be great to have a suggestion engine for targeting and for how best to target certain demos.
Facebook for Business is easy enough to use that even small businesses can take advantage of it. We help small businesses get set up on Facebook for Business and we also help them to manage their marketing. Because it is so simple to maintain and track it really makes it easy both for us and for our clients to keep track of what is going on and what we are working towards.
Read Matthew Quinlan's full review
Reagan Baird Edwards profile photo
December 19, 2018

Vital to Connect

Reagan Baird Edwards
Score 10 out of 10
Vetted Review
Verified User
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As the founder and director of 34:18 Ministries, I am the one who uses Facebook for Business. I use it to market to potential clients, manage and follow up with leads, create and connect with community, and set appointments. It addresses several business needs in one place, which I love.
  • Facebook groups
  • Sponsored posts
  • Setting appointments
  • My sponsored posts usually only get message replies from creepy guys who want to hit on me
  • The algorithms seem to keep changing, making it hard to understand how to most effectively market
  • It’s confusing to have notifications pop up on my regular Facebook app that open up the Facebook for Business app, especially when all the notifications don’t sync up with each other.
Facebook is already used by almost everyone on a personal level. Using it for my business is an easy way to connect personally to my audience.
Read Reagan Baird Edwards's full review
Sam Goodwin profile photo
December 19, 2018

Facebook can target like a Sniper

Sam Goodwin
Score 7 out of 10
Vetted Review
Verified User
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Facebook for Business is playing a role on several marketing fronts for our company. First, it brings awareness and credibility to our potential customers. Second, it helps maintain and build a brand reputation with our existing clients. And third, we are using the platform to assist us in lead generation on the B2B side as well as B2C. The platform gives our business the ability to target past website visitors, and target specific demographics even within a certain geography.
  • Uploading existing customer list and matching to Facebook profiles
  • Targeting potential customers, lookalike audiences
  • Geographic targeting
  • The analytics can be too much of a distraction.
  • No option for a revenue share for sales, only pay-as-you go plans
Facebook for Business is very good at placing advertisements in front of the correct customers. It's also a good platform to share updates to those that have liked your business page. On the other hand, it can be difficult to get help with a successful ad copy that will result in a better conversion rate. We are always trying to improve our clicks to conversion, and there seems to be a lack of assistance on how you can improve that metric.
Read Sam Goodwin's full review
Aaron Nielsen profile photo
December 19, 2018

We wouldn't be in business if it weren't for facebook.

Aaron Nielsen
Score 8 out of 10
Vetted Review
Verified User
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Facebook for business is a fantastic tool that allows us to plan projects and communicate needs quickly and efficiently and immediately integrate our marketing strategies into the largest target marketing platform in the world.

Facebook for business has great guides and tutorials for getting the most use out of it, and ultimately is easy to use.
  • Facebook for Business gets communication right
  • Easy use for anyone, even people that aren't especially technologically savvy.
  • Easy integration into the larger Facebook world.
  • Making the front-end user interface look more like the home site would be a major improvement, especially when working with people who aren't technologically savvy.
  • Better guidelines for image sizes, specifically as things change.
  • Better guidelines for algorithm use.
It is a fantastic tool for communication and getting yourself out there on a low budget, but there is a lot of noise and ultimately you're bound to a particular format that may not be the best for your situation.

Take a look at all the options and see if it's right for you. I'm guessing it will be, but if you need custom functions, you'll need to look elsewhere.
Read Aaron Nielsen's full review
Thomas Soerenes profile photo
December 20, 2018

Facebook for Marketing

Thomas Soerenes
Score 8 out of 10
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We use Facebook for Business for social media post management, ad creation and analytics as well as customer service through Messenger.
  • Helping to create posts or ads.
  • Scheduling posts or ads.
  • Providing analytics for your efforts.
  • Would love to see a content calendar function where you can see which days are missing posts.
Easy to schedule posts out weeks in advance. Easy to see who is talking about your company or brand.
Read Thomas Soerenes's full review
No photo available
December 27, 2018

One of the larger eggs in our basket

Verified User
Score 7 out of 10
Vetted Review
Verified User
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We use Facebook for Business in our branding efforts and for our retail store's sales campaigns. It is currently controlled by our marketing department. We use it to promote marketing campaigns, inform customers of notable news concerning our company, and also post feel-good messages that highlight product but don't "sell" anything.
  • Great for reaching targeted audiences. You can cater campaigns to specific audiences which is a great way to save money on campaigns if you're smart about it.
  • Boosts SEO and web traffic.
  • Nice dash that lets you measure success and make changes to strategy if needed.
  • Trying to keep up with all the algorithm changes can be exhausting. It's almost a full-time job trying to "crack" the code.
  • Engagement has been on a downward trend for the last couple of years. It's getting harder to get customers to react to sponsored ads.
  • Scams are huge right now and if your name is not well-known people can be wary of trusting the source, even if it was found on Facebook.
  • It's getting increasingly more expensive to reach the same audience.
The ROI may not be worth it for some small businesses. Cost of conversion through this means of advertising can get pricey. Facebook for Business seems better suited to large companies or recognizable brands. If your trying to work your way up Google rankings, Facebook for Business might be a good way to help with those efforts. Increased visibility, engagement, and fresh content are all winners for increasing your search rank. If your customers don't use Facebook, don't waste your money there. For example, I just can't see myself engaging in a funeral home ad or with a bail bondsman.
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December 22, 2018

Facebook: Still the face of Indonesian internet today

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source
Facebook for Business is used by a social media team under editorial division. My organization is a media platform that has tried to go digital in the past three years. We have a really strong brand as a newspaper but lack of awareness to transition into online media. With Facebook for Business, we are mainly reaching out to our potential readers and attempting to increase awareness of our online existence.
  • Delivering news to existing readers: Facebook remains the biggest source for social media according to our Google Analytics. We have significant loyal readers on our Facebook page, which we manage with Facebook for Business.
  • Reaching out new reader base: We are growing as an online media platform and now have significantly more content compared to our newspaper. If our print readers are mainly businesspeople with more mature age, with Facebook for Business we can reach new and younger readers through ads.
  • Promoting the right content to the right people: As stated above, we have a lot of contents that are varying in its nature. We understand that every reader has their own preference, and Facebook for Business helps us target the right readers.
  • The ads management can be difficult to understand at first glance. It's also heavy to load, a big problem in Indonesia where the internet connection is among the slowest in the Asian Pacific.
  • Lack of transparency over ads pricing. There is no specific guideline as to what kind of contents or target audience will be more expensive and vice versa. We can only estimate the price through a lot of trial and error.
  • Policy on the amount of text on an image. Facebook for Business does not allow ads which contain more than 30 percent of text in an image. This is significantly counterproductive to the trend of infographics, which a lot of readers like and usually do well organically.
  • Changing algorithm. Facebook for Business always changes its algorithm in a way that pushes you to spend more money, which is understandable since their name is "business". But sometimes the changes are confusing and are not explained thoroughly.
  • Lack of transparency on how ads are reviewed. Sometimes it takes a day, which is a very long time for a news media.
It's suited for when you are growing your online presence. Everyone is on Facebook and Instagram and therefore Facebook for Business is the way to go for new business. It is also cheaper and easier to use than Google Ads. However, Facebook is having a lot of political troubles lately with its role in political polarization everywhere and mishandling of several data breaches. If your organization and business have certain stance or ethics on this, you might want to stay off from Facebook for Business.
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December 20, 2018

Reliable tools for reaching new and existing audiences

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Facebook for Business to reach new audiences with our content and invite them to participate in the mission of our organization, as well as to ensure that our content is effectively reaching the people who are already connected. Through Facebook's targeting options, we're able to conserve ad dollars and target our messaging to specific audiences to help connect them to the content that is most relevant for them.
  • Reach. Facebook advertising gives us access to both new and existing audiences.
  • Creative. Facebook offers a variety of creative options, including video, images, and various placements.
  • Targeting. Facebook's targeting options allow us to craft messages to specific audiences.
  • Engagement. The engagement created from our advertising activity helps users connect with our organization.
  • Software is occasionally buggy.
  • Advertising policies are sometimes restrictive.
  • Support for products not related to advertising is difficult to receive.
Facebook for Business provides solutions for organizations of all sizes, from individuals to large corporations. I've personally used the suite of products for personal projects and large organizations. Facebook for Business may not be well suited for a person or organization that doesn't have an established marketing plan. I've worked with several clients who have invested in advertising without a clear plan or means of measuring success and they have had poor results.
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February 23, 2019

Use Facebook for your Business

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Facebook Pages to run campaigns, create ads, and videos to expand our business as well as our client's businesses. I have developed a Facebook plugin for an e-commerce platform so that clients can use it for listing products without having any technical or API knowledge.
  • Through my developed plugin using Facebook API our customers who are running small businesses can list their products on a Facebook page and expand their business.
  • Our organization is using it for campaigns and videos for marketing.
  • Create ads, posts photos, videos, organize and posts about events related to your business.
  • Their support is not so good. We have contacted Facebook team regarding non-technical information as well as API information but they sometimes reply very late.
Suited for the small business that doesn't have a larger website to expand their business. They can use Facebook to create ads and market their products. They can list their products on the Facebook shop as well.
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January 08, 2019

Facebook for Business tool for Marketing - Easy way to promote your brand

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source
Facebook is a well known social networking site where the number of users is very large, which entitles it for a beneficial site for marketing. More than just social gathering place, Facebook has grown into a great marketplace where users can share and review products as well as campaign easily with family and friends. This helps our branding and has been helpful for the growth of our brand. Facebook offers its own form of advertising with Facebook ads, appearing in the feed of users, targeting potential audience and convert them to our customer. After using Facebook, our business growth has increased drastically from which our clients are very happy.

Benefits:
  • Making Connections.
  • Completing business goals.
  • Branding.
  • Spreading your products, campaigns among peoples.
  • Branding, Campaigns become easy and growth of business increased.
  • Easy to use the Facebook for Business panel. Well documented.
  • Compatible with any device, can use anytime, from anywhere. It is easily accessible.
  • Reaching to certain users who matter as well as reaching to users who are interested in a particular item, campaign or brand.
  • Sometimes it gives wrong reports of campaigns. May be a technical issue.
  • Takes too much time to start a campaign. It should be easy and fast to create a campaign.
Facebook Marketing certainly helped in growing our business, getting new users and targeting only those customers which are interested in a particular item. The best parts about the Facebook for Business panel are reporting of how a campaign is doing, getting data on how many users are looking at your ads and who all are interested in your brand. It gives you tips on how to run your advertising and how to promote your items. It helps in reaching a wide range of customers easily.
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January 02, 2019

"Collaboration and Management Made Easy"

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is being used to gain new accounts. We are looking for customers who need our services. It is mainly used by the sales department and administrative officers. It brings awareness and credibility to our potential customers. It also helps maintain and build a brand reputation with our existing clients. It shares our brand on Social Media.
  • It merges all platforms such as Facebook Pages, ads and messages all into one. This makes it easy for me to check the progress of how social media interaction, and how well our advertisement campaigns are doing.
  • Facebook has a huge audience and there is great scope for filtering down to specific audience demographics.
  • Easy to create a business page.
  • We had to delete inappropriate content.
  • Some people may express a bad image of your company through the comments of a publication, even if it is not.
  • It is time-consuming and requires a lot of resources to maximize the reach.
Great for managing ad campaigns, permission levels, separating business vs personal accounts, and much more. We do still use a social media management tool for other things like post scheduling, analytics, and community management. Much of this is because Facebook for Business does not do many of the things that Instagram for Business does.
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Facebook for Business Scorecard Summary

Likelihood to Recommend (410)
8.0
Likelihood to Renew (6)
9.0
Usability (2)
5.2
Support (3)
7.3
Implementation (3)
6.6

About Facebook for Business

Facebook for Business is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.
Categories:  Ad Serving & Retargeting,  Social Media Advertising

Facebook for Business Integrations

Facebook for Business Technical Details

Operating Systems: Unspecified
Mobile Application:No