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Filter 559 vetted Facebook for Business reviews and ratings
Reviews (1-25 of 90)
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March 10, 2020
We use it to promote local events going on in our community as well as for daily updates on current food trends, recipes and food recalls. Recently we used it on a lettuce recall in the area that would be affected by the food.
- Getting info to a large group of people.
- Sharing phones.
- Syncing people up.
- It's not accessible for low-income people who don't have access to the internet.
- It's not always reliable.
- It's sometimes slow.
February 29, 2020
We are using Facebook for Business by managing pages for our clients. We post for them, schedule items, and upload content for their marketing purposes. This solves a number of problems, but primarily scheduling and being able to view and access client items easily without multiple programs. We are all able to see what is being posted, and when.
- Scheduling posts is very simple.
- Multiple admin privileges makes it easy to several people to use.
- Easy to access while on the go, on mobile device.
- Easy to swap between accounts.
- It's annoying that I cannot schedule a post from the post page itself. I have to go to the scheduling page now.
- It kicks some of us off if we are on at the same time.
- Sometimes, work doesn't save.
February 24, 2020
Facebook for Business is a must-use tool for anyone looking to grow their clientele. As you grow it gives you a vast amount of information that helps you learn about who your marketing to, who your customers are, and who your competitors are. Facebook for Business is the future for anyone looking to target specific clients as well. Using ads, retargeting, and being able to sell all on the same platform make this an incredible tool. I have also been able to use Facebook for Business to consult other companies and build my own company helping others get the most from it. I highly recommend learning this tool. I sincerely believe it can be the difference between getting by and massive success.
- Audience insights.
- Ads management.
- Understanding tracking.
- Barrier to learning the tool.
February 18, 2020
Facebook is an important marketing tool, and Facebook for Business allows our firm to manage not only our own information but that of our clients as well. This is a critical function for us and a tool that we utilize on a daily basis as we develop campaigns, ad spends, organic content and more.
- Managing multiple companies.
- Ad campaign setup.
- Better user interface.
- More streamlined usage.
February 18, 2020
Facebook for Business is used by me both as a tool for my own company to advertise (both on Facebook and Instagram) and as a tool for customers and clients. Access and usage of it also allow me to push third-party vendors to use the tool on my behalf in more powerful ways. It is the tool that executes paid social. It's a must — best tool among the social platforms.
- Paid social delivery on Facebook
- Paid social delivery on Instagram
- Many options, serving many masters, so somewhat challenging UX
- Ever-changing capabilities means ever-changing system
February 14, 2020
Facebook for Business is what we use to organize our posts across many pages we are in charge of. It is primarily used by the social and audience teams to look at the best performing posts, but not exclusively by those teams. We also post videos natively and can crosspost them to other pages and partners.
- Overview of Facebook posts
- Crossposting to other pages
- Cluttered display
- Occasionally insights doesn’t load
February 13, 2020
Facebook for Business allows me to keep track of access to client advertiser accounts, business pages and profiles, eCommerce product catalogs, pixels, and custom audiences, along with managing permissions for various internal users and clients as they come and go. There are plenty of users but they all need different access depending on what they will be focused on, so Facebook for Business mostly helps to manage this aspect.
- Manage user permissions.
- Collect audience information.
- Support.
- Authentication.
February 12, 2020
We use Facebook for Business to manage our 100+ locations across the country and to manage our advertising campaigns through Facebook. The Stores feature it easy to add new and maintain the accuracy of the data for each of our locations through one central admin tool. Before, we had standalone pages for each location, and managing them was a nightmare.
- Easy to manage multiple locations
- Robust feature set
- The admin area is overhauled too frequently and forces users to relearn how to do things continually.
- Support provided isn't great and requires a lot of re-explaining.
February 10, 2020
I use Facebook for Business to market my digital marketing company. I also use it to market my clients' local businesses. It makes it super easy to keep every Facebook ad in one place. The user interface is very easy to use and it is relatively easy to teach other people how to use the software and run their own ads.
- Allows all ads to be shown in one location.
- Allows you to select the exact demographics.
- The interface can use an update.
- The training for it can be confusing.
February 04, 2020
I rely on Facebook for Business not only for my business but for the management of my clients’ businesses.
If you have a business, you need Facebook for Business/Business Manager. Having one central location where you can run ads, manage users, and view insights is necessary. Also, the integration with Instagram can easily be achieved through Facebook for Business.
- Insights on your audience and how they interact with your page.
- Tracking call-to-action (shop now, learn more, send a message, etc.) and efficiently promote the CTA.
- Better integration with apps and tab customizations should be improved.
- Organic targeting has changed over the years and would be beneficial if that feature could be improved.
February 03, 2020
The Facebook for Business platform allows our organization to increase brand awareness via paid traffic & hyper-granular targeting settings at the ad-set level. The direct response objectives provided by the Facebook & Instagram platforms also equip our organization to offer lead generation services in both B2C and B2B contexts within the Insurance industry across the United States. There is only one department, production, that utilizes the back-end Business Manager aspect of the platform to manage ad accounts for our clients.
- Facebook for Business - Hyper Granular Audience Targeting Settings
- Audience Building for Retargeting
- Virtual Absence of Facebook Support Representatives
- Ever-Changing Compliance Policies
January 29, 2020
As part of the marketing team, I use Facebook business manager to advertise our products on social media. This helps drive ecommerce revenue and spread the word about our brand.
- Reach new customers.
- Reach lots of customers.
- Setting up some of the more complicated features, pertaining to pixel and catalog and product feed can be extremely finicky and require tech savvy management.
- Changes to the interface and new features occur constantly and it's hard to keep up..
January 28, 2020
We use Facebook for Business to manage dozens of pages within our brand. We use it for posting, crossposting, and analytics. We also use it to manage backend things like adding new business and ads partners.
- Manage multiple pages
- Crosspost videos between pages
- Bad user experience
- Frequently breaks down
January 28, 2020
I manage multiple clients on social media, so I have numerous Facebook for Business accounts that I oversee. It allows small businesses to have a presence online and pay for advertising, which can sometimes be overwhelming for small businesses and nonprofits. It's nice that it is automatically created when you create a business Facebook page.
- Advertising
- Metrics
- More user-friendly
- Better organized
February 13, 2020
Facebook for Business is being used across all social media teams to conduct all advertiser's campaigns.
- Good UI experience.
- Good bulk tool.
- Bugs in the platform.
- Drafts won't publish.
March 06, 2020
We use it to manage our Facebook and Instagram profiles, as well as our Facebook ad accounts. Only our social media team uses it. It's nice in that it streamlines our workflow when managing many different profiles. It also allows us to see everything at a glance and easily manage user permissions.
- It is great for managing user permissions. We obviously don't want every team member to have admin access to the pages and ad accounts that we manage.
- It streamlines our workflow by pulling all the various profiles and ad accounts into a single dashboard.
- We're able to manage Facebook pages without distractions.
- The interface takes some getting used to. It is not always intuitive.
- It can be a bit buggy, but it has certainly improved over time.
February 26, 2020
Facebook for Business is being mostly used by the Marketing and Growth teams as it helps to reach our existing and potential new customers. It is also used by the Analytics team, as well as the top-level management, as it shares a lot of powerful analytics and insights across multiple user demographic/interest cuts.
- Analytics - Comprehensive and intuitive UI.
- Marketing, ads, creative, copy monitoring.
- While its desktop web UI is good, it needs some work on mobile web/app.
- The insights are there for paid ads, however, it should include for organic traffic too.
February 22, 2020
Facebook for Business is currently being used and operated by our marketing department. Our primary user is our social media manager. The solution it provides to our organization is increased exposure, engagement, and targeting for our scheduled posts. Along with that, it helps with our advertising for our parts and service department.
- Intuitive dashboard and layout
- Metrics that are easy to understand
- Customization - Would be nice to be able to customize reports and views.
- It is sometimes glitchy or takes longer than normal to load data.
February 17, 2020
We use Facebook for Business to optimize and run organic and paid social marketing campaigns across all our sales divisions where we have our distribution centers or stores. When we want to increase awareness of new food products or increase conversions of existing food products in divisions where sales are dipping, we run targeted social campaigns where we send the social ads to specific audiences recommended by Facebook for Business. The target audience looks at various attributes such as location, past purchasing habits, interest in specific products, online behavior, social engagement, creative, seasonality, etc. Because Facebook for Business is easy to integrate with Sales Force Marketing Cloud, we are able to set-up automated SQL query based triggers which run Facebook ads targeting audience who don't open email. This lifts ROI of marketing cloud journeys and drives higher engagement or conversions from customers who are more socially active vs. email usage.
- Facebook for Business enables targeting specific audience by demographics and other customer attributes which drives higher ROI for social campaigns.
- Facebook for Business enables acquisition of new customers through social ads.
- Facebook for Business administration screen keeps getting refreshed with new functionality and layout, so difficult to keep track of existing and new features.
- Facebook for Business provides limited technical support so it's often challenging to keep track of changes in conversion pixel, how to implement dynamic events such as product price using Google Tag Manager, ensuring data security, app integration, etc.
February 15, 2020
We use it to have an additional presence for our business online. We publish posts for people to engage with and encourage likes and follows. We also post events that encourage people to share and invite new customers. It allows us to reach a lot of people directly in a way that our website does not and we can engage personally with potential customers and students.
- Allows us to reach customers on Facebook.
- Targeted ads to reach a specific demographic.
- Business categories could be increased and enhanced to represent a wider variety of businesses (especially for those of us with more unusual business types).
- Targeted advertising could be more specific to audiences with specific interests related to our business.
February 11, 2020
We use Facebook for Business to run ads and for our own Facebook Business page. This helps us not only communicate and keep our existing customers up to date, but to also reach new customers very easily and quickly.
- Audience insights.
- Easy creation of ads.
- Allow more specific target audience interests.
- Better app integration.
February 05, 2020
Facebook for Business is being used solely by our nonprofit's communications and marketing department to help promote awareness of our organization and disease state and get through the large amount of ads and posts on FB to a targeted audience suitable for our org's mission.
- Multiple options for visual displays.
- Analytics dashboard.
- Easier ways to filter reporting on any metric needed.
- Customer support.
February 05, 2020
We use Facebook for Business to run advertisements to our company page, and it has helped us grow the page significantly in terms of likes and follows. It also helps our brand get the exposure it needs without putting in the days and the hours of work to be able to reach out to our targeted audience.
- Advertise your business.
- Target specific people that would be interested in your brand.
- The user interface can use some improvements to be more "user friendly."
- The mobile application can use some rework to be more fluid and responsive.
February 04, 2020
As an advertising agency, we use it for purchasing Facebook & Instagram ads on behalf of our clients. KPI's currently include awareness, purchases (conversions) and driving site traffic. Additionally, we've been experimenting with the new attribution system as well as targeting using first party data pushed from LiveRamp. Overall, I'd describe us as an "average" business user.
- Audience retargeting - Great for retargeting fans of pages or audiences collected via pixel.
- Reporting - Lots of options & granularity.
- Constant updates and interface changes constantly hamstring productivity.
- Documentation, while thorough, can be quite confusing and/or overwhelming.
February 04, 2020
We use Facebook for Business to maintain a professional-looking presence on the world's largest social network, and to grow our follower base, interact with prospects and actual customers, and share relevant news stories and posts. We also use Facebook for Business to generate leads for the various small business funding options that we provide to business owners, franchise owners, and middle market companies.
- Enhance the corporate brand.
- Interact with prospects and customers.
- Facebook Ads can take quite a bit of time to get approved.
- Facebook Live would be great if it were easier to use.
Facebook for Business Scorecard Summary
What is Facebook for Business?
Facebook for Business is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.
Categories: Ad Serving & Retargeting, Social Media Advertising
Facebook for Business Integrations
Facebook for Business Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |