TrustRadius
Facebook for Business is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.https://dudodiprj2sv7.cloudfront.net/product-logos/Ee/z1/T5W91NX6ITSP.PNGFacebookGood for paid marketing material; bad for general content distribution2018-11-15T21:07:09.117ZWe mostly use FB for Business for marketing purposes--particularly, we use the Ads Manager. The users at our company consist mostly of 2-3 of us who frequently work on marketing projects. The Ads Manager lets us set up groups and subgroups of our customers, lookalike audiences, specific regions if we're doing a physical event, etc. The rest of the Business manager clearly holds a robust feature set, but we haven't used it as much.,Ads Manager gives huge control over targeting specific audiences, including audiences similar to your following, but who you aren't currently reaching. FB captures so, so much data about each of their users, and you're given the ability to leverage that data to sell your product.
A great set of options for ad types--video, carousel, slideshow, etc.--and user-friendly process for setting up each.
Good feedback on how your ads are doing--a relevance score, recommendations on using another ad type in certain applications, etc.,This isn't technically an issue with the software, but I have certainly experienced ethical qualms regarding user privacy. I don't love the thought of exploiting millions of users' personal information to sell a product.
Several little-used, deprecated, or de-facto deprecated ad formats show up in the previewer for a given ad--makes the tool feel outdated and unpolished.
There's a bit of a learning curve with the unintuitive navigation of Campaign > Ad Set > Ad. A better tutorial would help the user hit the ground running instead of clicking through each section trying to work out the differences of each.,6,FB for Business's ad manager has helped us sell a few tickets to our events that we may not have sold otherwise. This has amounted to something like $1k-2k in sales over the course of a year as a direct result of FB ads, with several hundred dollars spent on the ad budget.
On the whole, FB's changes to business pages over the years have been a net negative for our company. We used to rely on FB as our primary platform for distributing quality free content to our followers--now we have to pay through the nose to have our posts shown to even a fraction of our audience.,Google Ads (formerly AdWords),B2CBrock RossFacebook for Business a must for paid and organic Social Media.2018-07-19T19:23:29.665ZFacebook for Business is used to manage our paid and organic social media. It is used by our Marketing Department. It allows us to monitor and control all of our Social Media.,Manages our Paid Social campaigns in a very organized way.
Allows for monitoring of our comments, messages and other interactions on our social media page.
Allows for easy management of Paid Social budget.,Share more detailed information on updates as they become available.
Allow the ability to import API feature without using Facebook App.,8,Increased lead flow.
Introduced another lead channel.
Allowed users to ask specific questions and interact with our business.,B2CMegan SullivanFacebook - Great if you target well!2018-07-14T19:05:16.466ZFacebook for Business is currently being used across a variety of clients, in my case a travel and events client. We use it to firstly build brand awareness, as this can directly feed into our PPC campaigns and also to create leads and last touch conversions. Facebook's detailed targeting allows us to place adverts in front of users who have interests that directly correlate to our clients.,Facebook has a very good targeting segments, that allows you to target users who have interests that range from bicycles to specific universities, to the level of affluence a family / individual may have.
Variation in advert types, which range from a static image, video, carousel (multiple images) 360 videos and more, all of which have pros and cons and provide varying levels of engagement.
Retargeting works very well on Facebook. You are able to utilise CRM lists, visitors on site with its own Pixel and even users who have engaged with previous posts, all of which helps with planning for future campaigns.,I would like to see frequency caps for all types of campaigns, as, as far as I am aware, this is only available for Brand Awareness campaign types.
I feel if you want to upload multiple adverts at a time it can be cumbersome. I would like to see this improved with maybe room to upload multiple images in upload sheets,9,Facebook has driven a lot of leads for our travel client, that we can retarget to lower down the funnel
They can drive a lot of brand awareness that then leads to an increased search volume for your PPC campaigns
If your targeting is done right, you can drive a lot of conversions with a decent ROI,LinkedIn Marketing Solutions,B2CVerified UserFacebook for business is a must2018-05-22T18:46:16.270ZWe use Facebook for Business to promote our brand and to generate new leads. It provides a lower CPC than other solutions while offering a more targeted message.,Provides us with the ability to focus on specific areas of the country and demographics
Can promote various events as needed
Works well with other platforms we use,Works well, really don't have any complaints,9,Facebook for Business has helped me generate a tremendous ROI while focusing on specific market areas,LinkedIn Sales NavigatorSteve RegerThe only option on the market, but not by preference2018-04-23T19:39:40.064ZAs a digital marketing agency, I manage several accounts through Facebook for Business. Not only does it hold my own company's business page and ad account, but the pages and ad accounts for several clients I represent on a daily basis. The business manager app allows me to check in on progress at a glance, as well as drilling down into each account to see metrics.,The business manager acts as a hub for all accounts—both business pages and ad accounts.
The insights feature provides a valuable look at how users interact with the page. It provides engagement stats and helps to see trends over time.,The most recent ad manager update leaves something to be desired. The process is a bit clunky and only seems to work in a Firefox browser.
It's a bit cumbersome to drill down to all the accounts managed. Rather than being able to simply select the page you want to manage, you have to click the page, then go back to the business manager, then be led to the page again. It's a fiddly process.,6,The bugs in Facebook for Business lead to a lot of wasted time either setting up ads or pages to have them glitch out and start over, or spending time chatting with customer support to figure out problems.
The insights tool does help create quick, easy-to-interpret reporting metrics.,Moz, SEMRush and Buffer,Both,1,1,Brand management and engagement
Ad management
Reporting on user engagement,We generally use it as expected.,We might use it as a way to educate clients on their brand reputation by making them page admins to see progress along the way rather than just at the monthly report meeting.,10,No,Product Features,N/A,Implemented in-house,No,N/A,5,6,Yes,I recently discussed via chat an issue I was having. The representative went above and beyond to not only explain the issue, but gave me a few ways to prevent it from happening in the future. I thought his response was very helpful and I appreciated his service with my issue!,Adding users to an account
Updating payment information
Dashboard view to see all available pages and accounts,Ad management
Requesting page access to a client
The hierarchical structure of accounts,3Verified User
Unspecified
Facebook for Business
352 Ratings
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