Facebook for Business Reviews

Facebook for Business is one of the key platforms we use at our agency, both for ourselves and most of our clients. It provides us with successful digital marketing tools both in terms of awareness and direct response. It is cost-effective, has some of the most robust targeting capabilities, and provides the largest user database and broadest reach of any social platform.

It is great when we have giveaways. It is also great when we have events coming up that we can invite our participants and their families to. It's helpful for getting the word out. A lot of our participants, however, do not have access to the internet, so it can be hard for them to access this.

If you use Facebook professionally at all, it is invaluable to have it work without personal messages, your news feed popping up randomly, or notifications from a secret group that is secret for good reason!
I had suffered for a long time before I started using Facebook for Business from the above reasons alone.
The actual features and functions behind the service, the ads, the audiences, and all the wonderful data to tailor your offers are worth even more praise.

Great if your audience is on Facebook and you are trying to sell B2C. I'm not sure how that works on B2B.
I also think it's a great channel for more visual products and experiences, but you need to know that it not only needs an analyst for managing, you also need a designer and creative person for making all the ads. The fact that ads fatigue over time makes management more expensive than other channels (AdWords) but it has great potential for scalability.
Nevertheless, I think almost everyone can benefit from using it. You just need to know that it takes some time to master the learning phase (what segments, what types of ads, what messages, pictures, etc. work best).

I would recommend Facebook for Business for any business who is selling a product or service B2C that has an established customer list. You can have success B2B, but I would advise staying away from lookalike audiences and focus more on audience building via your current website traffic.

I think it is essential that every small and large business have a Facebook page. Although Facebook is more suited for businesses that cater to lifestyle, beauty, fashion, hobbies, etc., it can still be used by larger companies that provide industry knowledge and services. The most essential part of using Facebook as a business is remaining consistent in your message, branding, and posting. If a company cannot do that, then Facebook certainly isn't going to do the work for you.

The fact is that Facebook is still the largest social network and the place to reach the masses when advertising. This is despite the lackluster ad platform that exists. If there were a similar competitor to Facebook, we would likely use their platform more often than Facebook's, assuming the competitor didn't have the questionable performance numbers, frustrating interface, and buggy algorithms.
If you are marketing on social media, it is a reluctant must, but if you don't need the additional display advertising, then look to Google, Bing, or other marketing partners.

Facebook for Business was designed to bring Facebook tools to the fingertips of businesses and make managing a business page easier, and to an extent it does that. However, from experience, it is best suited for small businesses that rely primarily on Facebook for business communication and marketing.

If you manage multiple pages or platforms, you are better off using a dedicated social media publishing tool which covers all the different platforms. in this case, you would be better off using something like Hootsuite or Buffer.

Facebook for Business is great for creating and distributing content that is strictly promotional. It's also great for keeping track of your followings' demographic information, as doing so on your own platform is time-consuming and leaves you open to User Privacy risks.

I don't like the way Facebook works for distributing non-promotional content. If we make an inspirational video that is soliciting no purchase whatsoever--it's simply good, free content that serves the viewer--Facebook wants our company to pay a price to get the video shown to more people. Compare this to, say, YouTube, where WE are paid for creating good content for our viewers. I strongly dislike the way Facebook for Business is built around paying FB to show your content to people, especially people who've already Liked your page and tacitly expressed "I like receiving content from this organization."

Facebook for Business has the power to attract a lot of potential customers to your business page. It is the most visited social network site where the number of users is more than any other site. People can use this to recommend your product/item to their friends and family by sharing the links through messages, wall posts etc. which helps to get more customers. One can create posts with the help of statuses, images, videos - whichever suits. It does have boost feature by which you can connect with more users.

We are a small nonprofit so having our staff members create content is actually something very achievable and organic. We have a staff of only 4 so everyone can divide up the week and fill up the wall with comments, articles, pictures etc. If we were a big organization or corporation, access to the admin side of the page would create a lot of clutter and make it very messy for everyone visiting the page.

If you are in search of a platform that is easy to build and customize, is quick to implement, and will allow you to easily communicate across a multi-level, multi-site, and/or multi-department business, I would start here.

With the popularity of Facebook and its number of daily active users, it's not possible for businesses to have zero presence on the platform. If your business has little to no presence on Facebook, then you can go without Facebook for Business as managing your content there should be relatively painless. However, if your business has different employees working on multiple Facebook pages and ads, then Facebook for Business is a must to help control and manage the work.

The few difficulties we had starting were nothing compared to the reward, and the small amount of work had to be put into it. Finding people interested in something is what Facebook is good at, and they give you that power for pennies. It works great if you do your homework, and learn what works for others!

It's well suited for a medium to large size business that has multiple pages to manage or wants to invest a substantial amount of money into Facebook advertising. I'd say it's well suited for marketing or business professionals wanting to learn more too. It's less appropriate for a mom-and-pop small local business. I'd say it's too intimidating and difficult to understand. I think they would be overwhelmed by it and perhaps persuaded to spend money on ads that they don't need.

Facebook for Business is easy enough to use that even small businesses can take advantage of it. We help small businesses get set up on Facebook for Business and we also help them to manage their marketing. Because it is so simple to maintain and track it really makes it easy both for us and for our clients to keep track of what is going on and what we are working towards.

Facebook is already used by almost everyone on a personal level. Using it for my business is an easy way to connect personally to my audience.

Facebook for Business is very good at placing advertisements in front of the correct customers. It's also a good platform to share updates to those that have liked your business page. On the other hand, it can be difficult to get help with a successful ad copy that will result in a better conversion rate. We are always trying to improve our clicks to conversion, and there seems to be a lack of assistance on how you can improve that metric.

It is a fantastic tool for communication and getting yourself out there on a low budget, but there is a lot of noise and ultimately you're bound to a particular format that may not be the best for your situation.

Take a look at all the options and see if it's right for you. I'm guessing it will be, but if you need custom functions, you'll need to look elsewhere.

Easy to schedule posts out weeks in advance. Easy to see who is talking about your company or brand.

The ROI may not be worth it for some small businesses. Cost of conversion through this means of advertising can get pricey. Facebook for Business seems better suited to large companies or recognizable brands. If your trying to work your way up Google rankings, Facebook for Business might be a good way to help with those efforts. Increased visibility, engagement, and fresh content are all winners for increasing your search rank. If your customers don't use Facebook, don't waste your money there. For example, I just can't see myself engaging in a funeral home ad or with a bail bondsman.

It's suited for when you are growing your online presence. Everyone is on Facebook and Instagram and therefore Facebook for Business is the way to go for new business. It is also cheaper and easier to use than Google Ads. However, Facebook is having a lot of political troubles lately with its role in political polarization everywhere and mishandling of several data breaches. If your organization and business have certain stance or ethics on this, you might want to stay off from Facebook for Business.

Facebook for Business provides solutions for organizations of all sizes, from individuals to large corporations. I've personally used the suite of products for personal projects and large organizations. Facebook for Business may not be well suited for a person or organization that doesn't have an established marketing plan. I've worked with several clients who have invested in advertising without a clear plan or means of measuring success and they have had poor results.

Suited for the small business that doesn't have a larger website to expand their business. They can use Facebook to create ads and market their products. They can list their products on the Facebook shop as well.