Love Marketo Engage!
December 10, 2021
Love Marketo Engage!
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Adobe Marketo Engage
We use Marketo for lead scoring, lead processing, forms, email marketing, reporting, and much more. We use landing pages as well but to a lesser extent compared to other features. All of our marketing efforts flow through Marketo at one point or another.
- Customization of absolutely everything.
- Data management is clean and simple.
- User interface is lacking.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Product Launches: mostly focused on awareness through email - pretty straightforward and not complex Upsell/Cross-Sell: most of this happens on the Account Manager side, however, we will periodically run email campaigns to support the Account Manager's initiatives and automate sends, engagement, etc. Lead Management: All of our leads flow through Marketo from web forms to LinkedIn forms via a webhook, to list uploads, webinars/events, etc. We score the leads, processes for MQL, sync with our CRM, etc. Prospecting: much of our Marketo use for prospecting is managing records and campaign status's as we support sales initiatives with email.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes