Marketo Engage, a enterprise level Marketing Automation
December 10, 2021
Marketo Engage, a enterprise level Marketing Automation
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
In my company, we use Adobe Marketo Engage as our marketing automation tool. With it, we send all of the company emails and manage all of the company leads and contacts. We also have automation to, for example, lead nurtures, lead routing, web form management, scoring, and other multiple examples. Basically, Marketo Engage it's our main marketing tool in the company.
- Marketing Automation.
- Lead nurturing.
- Lead Scoring.
- User UX.
- Ease to use.
- Data analytics.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
We use Adobe Marketo Engage for multiple purposes and multiple audiences. It is mostly used for prospecting / New business where we continually communicate with our prospect database in order to improve our pipeline creation. we do this using email marketing and other types of communications. Also, we communicate with our customers using the tool.
Mostly Adobe Marketo Engage it's for a different market category, he really only competes with Pardot at an Enterprise level. At the SMB or Startup level, probably a Hubspot and/or Zoho will easily win because of the prices and easy to use. Anyway, I would recommend to anyone test Marketo because of its personalization, you can really do anything with it.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes