Top-notch Marketing Automation
March 09, 2022

Top-notch Marketing Automation

Himanshu Ganoliya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage is a beast when it comes to email marketing automation. Compared to other marketing automation tools I've used so far, it provides so much granular control. I have run numerous campaigns in the last year, both for our organization and for our clients, and Adobe Marketo Engage has never disappointed me. From simple one-off email campaigns to complex multi-step automated campaigns, Adobe Marketo Engage does it all. Not only that, the analytics and reporting section offers granular control too. It enables us to build the right metrics and measure marketing efforts more accurately. If you're looking for something that is both powerful and allows for granular control, Adobe Marketo Engage is the way to go.
  • Marketing automation
  • Analytics and reporting
  • Segmentation and personalisation
  • Design and UX
  • Forms
  • Better marketing automation
  • Better reporting and analytics
  • Better list management, segmentation, and personalisation
The team is solid and reponds timely.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

The usability and feature set is rich. But there's still a scope of improvement in the UI and UX.
If you're looking for something that is both powerful and allows for granular control, Adobe Marketo Engage is the way to go.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Event/webinar marketing
9
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated