Marketo delivers what it promises!
March 15, 2022

Marketo delivers what it promises!

Ellis Devine | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

We use Marketo Engage to run our regional and global marketing activities, including email campaigns, tracking analytics, and scoring models. We have it integrated with Salesforce. When leads interact with the campaign content, e.g. opens, clicks, conversions, this constitutes the leads score, highlights interesting moments, and notifies us whether our leads have higher intent throughout the prospect lifecycle.

Pros

  • Email campaigns.
  • Lead scoring.
  • Analytics

Cons

  • Platform speed.
  • Improved UI.
  • Lead nurture.
  • Brand awareness.
  • Measuring intent.
There are lots of resources available for self-service that help support my learning and development with the tool. Covering all topics from best practices, and in different formats to consume. Whitepapers, blog articles, success kits, and webinars focused on upskilling and expanding one's knowledge on how to get the best out of Marketo.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
It provides a one-stop-shop to help manage all lead-based and account-based marketing initiatives. We run many email campaigns, so if you are looking for software that provides you with all the information you need to run a campaign, from drafting the HTML email, managing assets, distributing to a database and gathering the metrics, and assessing performance, their toolkit is ideal.

Adobe Marketo Engage Feature Ratings

7.5
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
Not Rated
Triggered drip sequences
Not Rated
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
8.5
Dashboards
9
Standard reports
8
Custom reports
Not Rated
7.8
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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