Item: Adobe Marketo Engage
Rating: 8
Author: Ellis Devine

Use Cases and Deployment Scope

We use Marketo Engage to run our regional and global marketing activities, including email campaigns, tracking analytics, and scoring models. We have it integrated with Salesforce. When leads interact with the campaign content, e.g. opens, clicks, conversions, this constitutes the leads score, highlights interesting moments, and notifies us whether our leads have higher intent throughout the prospect lifecycle.

Pros and Cons

Email campaigns.
Lead scoring.
Analytics

Platform speed.
Improved UI.

Return on Investment

Lead nurture.
Brand awareness.
Measuring intent.

Support Rating

There are lots of resources available for self-service that help support my learning and development with the tool. Covering all topics from best practices, and in different formats to consume. Whitepapers, blog articles, success kits, and webinars focused on upskilling and expanding one's knowledge on how to get the best out of Marketo.

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Usability

In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.

Likelihood to Recommend

It provides a one-stop-shop to help manage all lead-based and account-based marketing initiatives. We run many email campaigns, so if you are looking for software that provides you with all the information you need to run a campaign, from drafting the HTML email, managing assets, distributing to a database and gathering the metrics, and assessing performance, their toolkit is ideal.

Marketo delivers what it promises!

Modules Used

Overall Satisfaction with Adobe Marketo Engage