Using Marketo for Customer Marketing
March 18, 2023

Using Marketo for Customer Marketing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

We use Marketo to create Marketing Automation programs for prospects and customers. We send emails via Marketo, run smart campaigns, create nurture programs, host webinars, pull data, and more. Marketo allows us to create thoughtful programs to engage with our customers and prospects. For my team specifically, it is our primary communication channel to reach customers.

Pros

  • Marketo is very flexible - we can pull in a lot of data and use it for segmenting
  • Marketo allows you to easily add in your branding and create polished assets
  • As an end user - Marketo is particularly easy to learn and master once you practice

Cons

  • Marketo has service degradations a lot - more than other tools I've noticed!
  • It's hard to use dynamic content in emails - similar tools let you use Smart Lists for dynamic content in emails, but you need to use Segments in Marketo and it's an awkward experience
  • It is hard to tell sometimes why your emails didn't deliver/go through. It can take some deep investigation and is never simple
  • Product Launches
  • Cross-Sell
  • Prospecting / New Business
  • Other
Product Launches: Create email campaigns and webinar programs to announce new products/features to customers Cross-Sell: Email campaigns with cross-sell content and nurture programs Prospecting: Create email campaigns, webinar programs, and nurture programs for Prospects to teach them about our company and offerings Customer Health: We have an ongoing Onboarding nurture for new customers in Marketo. We're also working to pull in product usage data to create adoption nurtures.

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Based on my experience, Marketo is great for a medium to large sized company. It can handle large amounts of our data and is not too challenging to learn. This is particularly helpful if you have a large team of marketers using the tool and who need to be experts. I only took a number off of my rating for the recent large amount of outages/service degradations that have been happening.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
4
Landing pages
8
A/B testing
9
Email deliverability reporting
8
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
6
Calendaring
Not Rated
Event/webinar marketing
9
Dashboards
7
Standard reports
6
Custom reports
7
API
Not Rated
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of Adobe Marketo Engage