Forget one-off campaigns, create complex and extensive ones with Marketo
March 18, 2023
Forget one-off campaigns, create complex and extensive ones with Marketo
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
We use Adobe Marketo Engage for all of our email communications to our customers and prospects. This includes sending out promotional emails, nurturing existing customers, and reaching out to ex-customers. We also use this platform to create program flows that automate our email sequences. This has helped us get the word out there about our products and offerings.
- Sending out bulk emails
- Extracting reports
- Creating complex campaign logics
- Creating holistic campaigns with emails, forms, landing pages, etc.
- No new significant functionality in the last 5 years
- Interface is outdated and not intuitive
- No templated flows unlike other platforms
- Limitations of smart list pull out
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Our goal is to let our segments know of our product launches and drive growth in new markets. We also aim to increase our revenue with existing customers by upselling and cross-selling. For expired customers, we reel them in by providing lead magnet content to have them back. Our flows are also in place to regularly send out newsletters to new records in the database.
Marketo would have to be the most powerful email marketing tool that I've used before for its extensive features and capabilities. It's fairly designed for both B2B and B2C use which other ESPs are not capable of. Compared with other platforms where you can only create regular emails and flows, you can create complex programs in Marketo that includes emails, forms, landing pages, scoring, A/B testing, etc.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes