Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Adobe Marketo Engage allows us, as an enterprise, to manage over fifty different brands, mainly for the usage of email marketing and marketing automation. The features that Marketo has are vital to the success of our daily, weekly, and monthly sends. Year over year we are responsible for over sixty million emails, and Marketo makes it a breeze.

Pros and Cons

Partition Features
Use of UTMs
Pre-built email templates

General user design
More design options are non HTML users

Using Marketo to Support Sales Goals

Prospecting / New Business

Adobe Marketo Engage allows us to send over sixty million emails a year, with the hope that we, as an enterprise, are focused on generating qualified leads. Using Marketo, we mostly do this by monitoring unique clicks and click through rates.

Alternatives Considered

N/A

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

While Adobe Marketo Engage is great for email marketing, data analytics and overall marketing automation, I believe there could be a better source of CRM without having to purchase excessive Adobe packages.

50+ Companys? Marketo's Got it.

Modules Used

Overall Satisfaction with Adobe Marketo Engage