Marketo Engage > Any other platform
April 27, 2023
Marketo Engage > Any other platform
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
We use Marketo Engage for lead generation through email campaigns, content syndication programs, tracking website visitors, lead scoring to provide sales with the warmest leads as well as the core foundation for our metric reporting on MQE's, MQL's and SALs. In our industry we have to break through the noise and Marketo has such great segmentation and dynamic capability which helps us to be targeted and personalized in our approach to prospects. We use Marketo to nurture our leads all the way from being anonymous users to sales ready prospects. Marketo Engage is I'd say the most advanced marketing automation tool out there and addresses any business problems which we may incur.
- Marketo has indepth reporting capability which helps you truly track your ROI for campaigns across all channels, email, social, events, tradeshows etc
- Once you have set up your segmentations and use dynamic content, you are able to be extremely targeted and personalized in your approach to engaging prospects. Increases opens, conversions and engagement all round
- I think there could be improvement in the ease of being able to report on the customer journey through their lifecycle stages. How long it takes for an anonymous user to go through each lifecycle stage until becoming a potential opportunity. It seems complicated to set up and could be more visually appealing.
- Product Launches
- Lead Management
- Prospecting / New Business
- Other
Our main use case for Marketo is lead generation, we use it to promote all of our product launches to our customers as well as to promote all of our content pieces to our database to generate leads. We also use Marketo to nurture our database through from TOFU to BOFU.
Marketo Engage is far more advanced and offers a wider range of capability and customization. It is not just an out of the box tool.
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes