Personalization at scale thanks to Adobe Marketo Engage
March 21, 2025
Personalization at scale thanks to Adobe Marketo Engage
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Marketo Engage
We use Adobe Marketo Engage to automate our entire Marketing Operations lead flow to sales and Microsoft Dynamics CRM. This includes nurturing leads to marketing qualification, enrichment, and handover to sales for qualification. We also purchased Marketo for attribution tracking, this we were able to do through the customer lifecycle from lead to opportunity.
Pros
- Lead enrichment, including tracking activities across channels
- Email nurture and drip campaigns
- APIs and integration over REST
Cons
- Onboarding and training, it can be quite daunting as a new user of the platform
- The UI feels outdated compared to some other automation platforms
- Revenue attribution
- improved efficiencies in terms of speed of lead processing
- data compliance and handling this at scale
- automation to save on FTEs in my org
- Customer Service
- Lead Management
- Prospecting / New Business
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Comments
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