Item: Adobe Marketo Engage
Rating: 9
Author: Afreen Mukkhtar

Overall Satisfaction with Adobe Marketo Engage

Use Cases and Deployment Scope

We use Adobe Marketo Engage to create our different marketing emails and event marketing strategy. We use automation capabilities of Marketo to self run marketing strategies and map our new lead activity to CRM

Pros and Cons

Pros

Marketing Automation
Segmentation
Lead Scoring

Cons

More automation needed for cleanup activities like Archiving
There is a need to have AI or automation capabilities to generate campaign flows based on smart list criteria selected

Return on Investment

Lead journey tracking
Lead scoring
Marketing automation

Using Marketo to Support Sales Goals

Lead Management
Prospecting / New Business

Acquiring new leads
Creating awareness
Drive growth in new markets
Increase revenue

Alternatives Considered

HubSpot CMS Hub

Webinar creation and event strategy is unbeatable with Adobe Marketo Engage

Number of Contacts (List Size)

1 to 5 million

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Other Software Used

Adobe Target

Likelihood to Recommend

Creating webinars and events programs as per business requirement has been the best part of marketing Automation using Adobe Marketo Engage for our organization. For account based marketing there is still some need to develop great features

Adobe Marketo Engage Feature Ratings

Comments

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Using Adobe Marketo Engage for lead scoring