Stellar performance and sales outcome
September 23, 2025

Stellar performance and sales outcome

Ankur Vaidya | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Ad Bridge
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

The main area of focus while using Adobe Marketo Engage is organic reach and the viewership turnover. The turnover conversion rate according to leads generated is then taken into account which speaks about the success or failure of the marketing campaign undertaken by Adobe Marketo Engage. Thus far it has been a successful fulfillment.

Pros

  • Core feature liked by me is viewership turnover
  • Lead conversion rate is another favorite feature of mine.

Cons

  • None so far that can be reported.
  • Lead conversion has been a boon for me, definitely a positive development.
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
For exceeding sales, upselling and cross selling, in our case for telecom related goods and services, it is crucial that it exceeds the targeted threshold to record generation of revenue failing which it is only recorded as a cash burner.
100,000 to 250,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

I would seriously recommend Adobe Marketo Engage solely because it records new visitors footprint successfully. It does not fudge on data being presented on the dashboard which clearly gives a picture whether the advertisement budget is actually proving to be generating revenue or is it simply burning cash. This is my focus.

Adobe Marketo Engage Feature Ratings

8.6
WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
8
Landing pages
8
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
Not Rated
Triggered drip sequences
Not Rated
8.6
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
Lead segmentation and distribution
8
8.0
Calendaring
8
Event/webinar marketing
Not Rated
8.0
Social sharing and campaigns
8
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
8.0
API
7
Role-based workflow & approvals
9
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
8

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