Adobe Marketo Engage A new era of sales
January 08, 2026

Adobe Marketo Engage A new era of sales

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

It helped our account firm lead management and nurture prospects more efficiently and effectively. It addressed challenges around tracking client interest, automating follow-ups, and aligning our marketing efforts with real sales. We mostly used it for emailing campaigns and reporting to support business development and client acquisition in and out of the firm.

Pros

  • keeps leads organized/easy to track
  • email automation is simple and reliable
  • clear reporting on campaign performance

Cons

  • a little hard to get integrated and can feel complex/overwhelming at first
  • reporting setup can take extra time/unnecessarily long
  • the user interface isn’t always intuitive
  • sped up lead conversation
  • closing deals faster
  • boosts team efficiency
  • enhances campaign tracking
  • supports targeted client engagement
  • better client retention
  • better alignment between marketing efforts and business growth goals
  • Customer Service
  • Lead Management
it helps the firm respond faster to client needs and track all interactions, which improves satisfaction and client retention. it automates lead nurturing which highlights most promising prospects and speeds up conversations but does not cut corners with interactions. it supports our business goals by increasing efficiency, revenue growth, and aligning marketing for firm objectives
Less than 10,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is well suited for our b2b organization needs, especially as an accounting firm with long sales cycling that need lead nurturing and rely on relationship building and maintenance. targeted email automation for clients, tracking prospect engagement over time, help with marketing and business development teams to stay aligned and focused. I think it’s less suited for small teams with less complex marketing needs or limited resources with short and more transactional sales cycles.

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
7
Mobile optimization
9
Email deliverability reporting
9
List management
7
Triggered drip sequences
7
8.2
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
7
Lead segmentation and distribution
9
7.5
Calendaring
7
Event/webinar marketing
8
9.0
Social sharing and campaigns
9
7.7
Dashboards
8
Standard reports
8
Custom reports
7
7.3
API
8
Role-based workflow & approvals
6
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7
Third-party software integrations
6

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage