Item: Amazon Personalize
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Amazon Personalize to make bespoke experiences for our users. Rather than having a team of expensive engineers who are experienced with ML, ride the shoulders of the giant, that is, Amazon.

Pros and Cons

Real time recommendations based on user activity & engagement.
Speed to market when it comes to iterations & refinements.

Pricing could be better.

Most Important Features

Robust integration points across our tech stack (website, app, email marketing, etc.)

Return on Investment

We were able to reduce our bounce rate significantly by personalizing our landing pages to the location that our users are visiting from.

Key Insights

Do you think Amazon Personalize delivers good value for the price?

Not sure

Are you happy with Amazon Personalize's feature set?

Yes

Did Amazon Personalize live up to sales and marketing promises?

Yes

Did implementation of Amazon Personalize go as expected?

I wasn't involved with the implementation phase

Would you buy Amazon Personalize again?

Yes

Amazon Personalize has really made it possible for our product team to run experiments that allow for quick feedback loops. Using the learnings, we continue to refine our approach to customers so that their personalized experiences can become even more bespoke & delightful.

Let Amazon do the heavy lift around ML for you and your team.

Overall Satisfaction with Amazon Personalize