Real-Time Interaction Management Software
Real-Time Interaction Management Software Overview
Top Rated Real-Time Interaction Management Products

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Real-Time Interaction Management Software TrustMap

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Real-Time Interaction Management Products
(1-25 of 33) Sorted by Most Reviews
The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.…
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements…
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Key Features
- Dynamic content (84)89%8.9
- Email deliverability reporting (134)88%8.8
- List management (84)84%8.4
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive…
Key Features
- Email deliverability reporting (9)88%8.8
- A/B testing (6)87%8.7
- Ability to test dynamic content (6)72%7.2
Learn More About Real-Time Interaction Management Software
What is Real-Time Interaction Management Software?
Real-time interaction management (RTIM) software delivers instantaneously responsive, personalized, and contextually relevant marketing messages to users across digital devices.
Real-time interaction management software is a real-time decision engine that supports five major functions:
Customer Recognition and Segmentation – Understanding customer behavior and affinities and enabling businesses to segment customer groups based on these characteristics.
Contextual Understanding – Aligning communications with the context of user interactions. What led to the interaction? What device are they using? What environment are they in?
Decision Making (next-best-experience scoring) / Customized Offerings – Providing personalized offers, recommendations, messaging, and incentives to encourage conversions.
Orchestration – Delivering a consistent and integrated experience across digital channels and devices.
Analytics and Optimization – Real-time data capture to support real-time interaction analytics that is required to engage with the customer in real-time. This data is also used to test different customer experiences to optimize customer interactions.
Predictive modeling, AI, and Machine Learning have powered new advances in RTIM.
RTIM is part of Customer Experience Management Software and Intelligent Engagement Platforms (IEP) Software.
Real-time Interaction Management software and Customer Journey Orchestration (CJO) software complement each other. RTIM is often considered part of CJO. RTIM focuses on in-the-moment decision-making to create the most effective customer interactions while CJO attempts to understand and orchestrate an optimal customer experience across all digital touchpoints over the long term.
Real-Time Interaction Management Software Features
Most RTIM platforms will include the following capabilities:
Full integration across all channels in real-time
Customer identification across all channels
Context management
Enriched customer 360 data
Decision engine – next-best-experience scoring
Offer management engine
Personalization engine
Analytics
Scalability
Real-Time Interaction Management Software Comparison
Consider the following when purchasing real-time interaction management software:
Integration/Scope: RTIM software is a valuable tool that is most effective when integrated with your customer experience, customer journey, and intelligent engagement platforms. Its functions are often included within those broader product offerings. Evaluate the synergies of those products in how they best address your business needs.
RTIM can be deployed in the cloud or on-premises.
Pricing Information
Most vendors require a quote for their real-time interaction management software. Some products start at $97 a month for basic entry-level features with enterprise offerings beginning at a few hundred dollars a month.
Related Categories
Frequently Asked Questions
What does real-time interaction management software do?
What are the benefits of using real-time interaction management software?
RTIM software captures what customers are doing in real-time and responds in the most effective manner. This benefits businesses in several ways:
- Increases conversions and revenue and produces higher retention rates through timely optimized messaging.
- Improves marketing performance using next-best scoring which boosts response rates.
- Improves customer satisfaction and reduces customer support demands through intelligent, personalized, and contextual responses.
- Provides consistent personalized cross-channel experiences.
- Provides real-time customer insights.
What are the best real-time interaction management software products?
These are some of the popular real-time interaction management software products: