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Solid B2B marketing software
March 21, 2017

Solid B2B marketing software

Ryan Severns | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Measure

Bizible is being used as the underpinning for all of our marketing analytics. From Salesforce integration that allows individual sales reps to see interactions, to ROI reporting on marketing spend, to deeper analytics to drive optimization. Bizible is primarily used by the marketing department, but has impact across all of the company. They deliver on B2B marketing analytics and multi touch attribution, both of which were key drivers of our decision making.
  • Multi Touch Attribution
  • B2B Marketing
  • Customer Support
  • UI
  • Better knowledge of where to spend marketing dollars
  • Optimization of ad spend
Bizible was selected as an alternative to Pardot's clickstream/digital marketing data. Bizible's data is much more accurate, not dropping cookies or misattributing visits. The team at Bizible clearly cares about getting digital tracking right.
Bizible is good for any B2B company looking for marketing attribution, especially how all elements of marketing spend affect purchase decisions. This allows spend that is targeted through the entire purchase funnel to get rolled into ROI calculations.