Solid Platform for those with the resources
April 30, 2014

Solid Platform for those with the resources

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • CX Unity

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Bluekai is a key component to our online data monetization strategy by providing a highly diverse exchange for our Consumer, Auto, Financial, Demographic, and Attributive data sets to a publishers. As an added benefit there are a multitude of other exchanges within BlueKai as well.

Pros

  • Publisher Diversity - Their exchange has pipes laid with the "who's who" of publishers providing a great conduit for our data to meet publishers.
  • Strong Customer Service - While there is plenty of documentation available online, it is nice having help a quick phone call away via our account manager.

Cons

  • Reporting - There is a lack of solid ah-hoc reporting in terms of data purchases and transactions. This makes it difficult for us to see what data points are hot and selling.
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
  • lotome,Aggregate Knowledge
They are a leader in the industry and we selected them because of their publisher diversity and customer service.
It takes a significant amount of resources to be successful in the exchange in terms of marketing, organization, and customer support. So for quick fix and / or smaller organizations should be prepared.

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!

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