Solid Platform for those with the resources
April 30, 2014
Solid Platform for those with the resources
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- CX Unity
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Bluekai is a key component to our online data monetization strategy by providing a highly diverse exchange for our Consumer, Auto, Financial, Demographic, and Attributive data sets to a publishers. As an added benefit there are a multitude of other exchanges within BlueKai as well.
- Publisher Diversity - Their exchange has pipes laid with the "who's who" of publishers providing a great conduit for our data to meet publishers.
- Strong Customer Service - While there is plenty of documentation available online, it is nice having help a quick phone call away via our account manager.
- Reporting - There is a lack of solid ah-hoc reporting in terms of data purchases and transactions. This makes it difficult for us to see what data points are hot and selling.
- ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
- lotome,Aggregate Knowledge
They are a leader in the industry and we selected them because of their publisher diversity and customer service.