Overall Satisfaction with BuzzStream for Link Building
We used BuzzStream to record the links that were built for certain clients. During our link building process, we have an extensive prospect/outreach process that needs to be organized, from finding contacts, to setting up templated messages, to outreach and then follow up. It helps us keep track of who we've contacted, whether we got the link and also automatically revisits the sites to check if the link is lost or removed. It also has helpful categorization features so that your rolodex of bloggers is never lost, and can be reused/repurposed.
- Allows for tracking of outreach messages
- Great for templated message, using custom fields that you can insert via csv upload
- Great for follow ups and other notes that may be hard to keep track of
- Can be bulky, the Buzzlink extension can be inaccurate and has a learning curve in order to get full benefits
- Reports can be inaccurate
- Load times and other UX errors can be very frustrating
- Has streamlined process of research, outreach and follow ups that can cause headaches
- Leveraged tool to create internal reports of # of links built over a given time period for clients
- We can continue to use the saved contacts/roladex for the future
The only other competitor I can think of is Gmail/mail merge/Boomerang. While Gmail can't find contact info, you can use it in conjunction with mail merge to create templated messages along with Boomerang to remind you to follow up in a couple days. This is definitely a less enterprise solution compared to BuzzStream, but BuzzStream can also be clunky and hard to navigate if you are not proficient.
The only use is for an agency or SEO that does extensive link building and outreach. BuzzStream can also help cut time of finding the prospects contact info etc. You must ask yourself, how often will I reach out to bloggers? If link building for a smaller company or agency, Gmail and mail merge should suffice, if trying to keep track of multiple accounts, BuzzStream is a must.