Item: Rithum
Rating: 8
Author: Verified User

Overall Satisfaction with ChannelAdvisor

Use Cases and Deployment Scope

We use Channel Advisor for both SEM and selling on Marketplaces. The ability to populate ads and listings across multiple marketplaces and search venues from a single, central, item listing is crucial to our success. It vastly reduces the manpower necessary to achieve a high saturation level of marketing presence for a large number of products. This solution is used in a single department - that being responsible for online advertising.

Pros and Cons

Pros

Scales very well - able to handle thousands of product listings with no lag.
Constantly implementing new marketplaces.
Stays up to date with all changes to marketplace templates and SEM revisions.

Cons

Would love to see integration with even more marketplaces.
Reporting could use some improvement.

Return on Investment

Labor savings of at least several FTEs.

Alternatives Considered

Haven't really found a true competitor in the same scale.

Likelihood to Recommend

Excellent for marketplace sellers with a lot of products - or those with a high turnover of SKUs. Not well suited to the small seller with only a few SKUs to promote. Also probably not suited to someone who only cares about a single marketplace. The real strength of it comes from managing multiple marketplaces through a single system.

Rithum Feature Ratings

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