Channel Management Software
PartnerStack is a partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. The vendor states companies like Intercom, Webflow and Monday.com use PartnerStack to manage and scale their partner…
Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one mobile-friendly place. With Allbound's PRM, businesses can arm their partners, resellers and distributors with…
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing…
Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.
TreeHouse Interactive sells both a partner management software platform and a marketing automation platform called MarketingView. The marketing automation functionality provides functionality such as lead scoring and nurturing and marketing ROI analytics. Treehouse Interactive was…
SellerApp is a behavioral eCommerce analytics software that provides Amazon sellers insights derived from their data through tools and reports to help optimize and generate more sales. This E-Commerce solution allows sellers to fully capitalize and take complete advantage of the…
An Enterprise-Grade Channel Marketing Automation PlatformStructuredWeb provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a channel marketing automation platform. Since 1999, StructuredWeb…
Preno is a hotel software company that offers cloud solutions for independent hoteliers - offering a PMS, Channel Manager and Booking Engine. Preno is a hotel management solution that automates and streamlines daily administration tasks, helping operators run their front desk and…
CloudBlue, an Ingram Micro supports subscription, partner, and catalog management for users by helping them to grow their B2B ecosystem. The solution includes CloudBlue Commerce, and CloudBlue Connect.
Linnworks is presented as a total commerce solution, and provides multi-channel order management for ecommerce. Linnworks connects, manages and automates commerce operations, powering businesses to sell wherever their customers are and capture every revenue opportunity.
Jungle Scout in Austin provides their eponymous software to help users make data-driven decisions and build a profitable Amazon business. Discover what products have demand, what keywords will boost sales, and how to automate inventory.
S4 was created because graphic designers want the freedom to be creative. In order to do that, they need an easier way to customize marketing materials for different users. To enable designers to spend their time on creative new projects, not redundant customizations, S4 helps brands…
HyperGuest’s technology platform empowers Accommodation and Travel Providers to deliver rooms with maximum efficiency. This open and highly scalable cloud technology layer opens new opportunities for profit and business, boasting zero manual effort and the fastest time-to-booking.…
Marketing Planner aims to help marketing organizations with Planning, Budgeting and management of their marketing plans. It is like an Operating System for the marketing department, replacing spreadsheets as the main format for documenting and sharing information about marketing.…
SproutLoud is a channel marketing automation platform for local marketing, from SproutLoud Media Networks headquartered in Sunrise, Florida.
RevenueWize aims to reduce the user's ACoS and optimize Amazon PPC with its Amazon PPC Management Tool. The vendor states RevenueWize brings down costs, manage ad spending for ASINs and helps control Amazon spending. Presented as ideal for Amazon sellers who would like to grow their…
Mediawide offers you a SaaS marketing platform to help you ADAPT, LOCALIZE AND PERSONALIZE your global marketing campaigns effectively. The platform support all kinds of media requirements for video, digital personalization and print ads.
Esparkify is a software platform that offers a suite of Amazon tools that help sellers discover winning product ideas, estimate sales, keyword optimization for listings, and spy on competitors all from a single dashboard. From product research tools to keyword optimization, Esparkify…
Channel Mechanics offers software for companies leveraging the channel as their go to market model. Their cloud-based channel enablement platform, channelIT, gives customers tools, data and insights to execute sales and deploy programs with precision targeting.
M2E Cloud – a platform for scaling a business across multiple e-commerce channels with inventory and order management tools. The platform allows automatically link products to eBay, Amazon, Walmart, Shopify & BigCommerce, create listings on multiple marketplaces, and make changes…
PIMworks, from Mobius Knowledge Services headquartered in Chennai, helps syndicate product data into multiple channels, unify data from excel sheets and ERP systems into a centralized repository, and handle real-time workflows, to enhance the overall user experience.
Aravenda is a consignment software and resale inventory management tool integrated with Shopify POS. The software takes resellers inventory online, calculates payouts integrating Shopify POS, and boasts first class website design. As a Shopify partner, Aravenda aims to increase their…
What is Channel Management Software?
Channel Management software facilitates indirect sales by providing tools to manage third-party marketing. It is marketing automation applied to channels and is also known as distributed marketing. It enables brands to connect with their channel partners offering customizable content experiences, empowering channel partners to support a company’s marketing activities and assets. It helps communicate the value of your products and services to your channel partners and through your channel partners. Channel Marketing Automation (TCMA) software helps to streamline marketing workflows by automating marketing processes.
Closely related, Partner Relationship Management (PRM) software establishes portals to communicate and exchange information and content between a company and its partners. This helps streamline workflows further and optimizes partner relationships. PRM software is leveraged to provide a more effective approach to channel marketing.
Most channel management software supports integration with an organization’s CRM and ERP systems. CRM software vendors are increasingly incorporating channel management software features into their products.
Major users of channel management software include manufacturing, financial services, technology, education, and healthcare companies. Cloud-based, SaaS implementations are becoming the dominant deployment model. Many vendors now provide mobile access to channel management functions.
Channel Management Software Features
Channel Management software often includes a wide range of features:
- Campaign Management
- Multiple Channel Configurations
- Through-partner model
- To-partner model
- With-partner model
- Channel Analytics / Marketing Metrics / Reporting
- Content Management and Sharing
- Incentive Management
- Social Promotion
- Inventory Control
- Lead Management
- Order Management
- Partner Management
- Pipeline Management
Channel Management Software Comparison
Key points to consider when purchasing channel marketing management software include:
- Partner Readiness – Can your downstream partners readily leverage your solution? Each distribution channel will have different technological capabilities and varying degrees of readiness and willingness to adopt new technologies. Some capabilities such as showcasing your products should be easy to implement, others such as integrated campaigns may only be supported by your more sophisticated partners.
- Marketing Channel Strategies – Are you a B2B or B2C business, or both? These require different marketing channel strategies. Evaluate the product features to ensure they readily address the needs of your specific market.
- Integrations – Do you need to integrate this software with existing systems such as PRM, CRM, or ERP? Make sure the channel marketing management platform you invest in can easily integrate with the other systems of record you already use.
There are two main pricing models channel marketing management vendors use: perpetual license and subscription.
The older, more traditional perpetual license model is common with on-premises deployments. It involves paying an upfront fee for a license to own the software. The cost of one-time licensing fees can range from $2,000 to over $24,000 for basic installations.
The subscription pricing model is commonly used for SaaS applications. Vendors typically charge by the employee or per user, per month. Prices for subscription plans can start as low as $30 a month and range up to $295 a month or more.
Frequently Asked Questions
Benefits of using channel marketing management software include:
- Increased Revenue
- Customers can connect and purchase through their preferred channels
- Increased customer engagement
- Higher conversion rates
- Reduced customer acquisition costs
- More Consistent Branding
- Better alignment with brand messaging across all partner channels
- Better communicate the value of your products and services to your partners and customers
- Improved inventory management
- Improved customer account management