Item: Clay
Rating: 10
Author: Justin Ashby

Overall Satisfaction with Clay

Use Cases and Deployment Scope

Enrich CRM Data, build out Go to Market motions, identify target 100 lists, the best ICP candidates that we should go after. Also better understand individuals and how we should reach out to them. Personally, I run a lot of LinkedIn automation, so I try to learn as much about people's current connections as possible before we run a messaging campaign to them.

Pros and Cons

Pros

I mean it's a spreadsheet with every column is an integration, so whatever you want to do. If you want to understand a tech stack of a company, if you want to understand what an individual is doing their background at other companies, it's just so easy. Identify all those things and there's a lot of new things coming out, but those are the main use cases for me right now.

Cons

A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.

Return on Investment

It helped immensely, organize everything using those, integrating open AI into it, all these other systems so that we don't have to use as many Clay credits, but Clay is still the engine behind. All of it has been.

Usability

It takes Clay experts and people that spend a lot of time on it to really identify the use cases clearly and to operate it efficiently. It's not just like any marketer can walk in and be proficient in it in a week or a day. It takes months and different trial and error and use cases and campaigns to kind of figure out how to use it effectively these next year.

Key Insights

Do you think Clay delivers good value for the price?

Yes

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

Likelihood to Recommend

Works really well for enrichment. CRM enrichment and identifying target 100 list. Where it's not as well suited is probably running all of your go-to-market. You have to work with integrations and push things to other platforms, which is fine. That's part of it and you guys have released a lot of new things that will reduce that, but that's probably the one hang up.

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