Confirmit is a gift to quantitative marketing research
July 09, 2014

Confirmit is a gift to quantitative marketing research

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Confirmit

I've used Confirmit at two companies. The first company I used it at was a full service marketing research company. Service typically surrounded consumer packaged goods. Often we were writing surveys for online or central location tests. A typical study was about n=100 and anywhere from 2- 10 products.

The second company I worked for used it and it was for large scale online studies typically gathering n=35,000 responses for very large 40 minute surveys. This required very complicated scripting.

Confirmit is my programming method of choice because it is able to handle complicted logic. Thougth it takes longer to train someone to use, it has capabilities other programs cannot handle.
  • HTML script written by hand
  • Logic
  • Data exports
  • I believe the usability could be improved. The platform isn't very intuitive and it takes a very long time to become proficient at the system.
  • I'd like to see more marketing research templates applied for standard testing.
  • I love Confirmit, the only negative is that my experience using any other program is always terrible in comparison.
  • I had Confirmit rep come into the office and was disapointed that they didn't have much informaton on how to use it as a researcher in marking research, perhaps employing more internal marketing researchers would help that.
  • Qualtrics,Survey monkey
Survey Monkey doesn't hold a candle to it. Qualtrics has some amazing exporting and reporting tools but it's much harder to implement more complicated surveys, I still prefer Confirmit. Though, if you could integrate reporting tools similar to Qualtrics you'd be ahead of the game.
The only reason for the lower rating, is that I am no longer in a role that requires Confirmit.
I have a very pleasant opinion of Confirmit, it is the kind of program that can handle a lot of changes. Once fully trained, the system is easy to use, but again, I cannot stress the amount of time it takes for someone to be able to create complicated marketing research surveys. If you have a quantitative survey Confirmit is the way to go.