Best Customer Experience Management Software26Customer Experience Management (CX, or CXM, or alternately CEM) is an approach to guiding the customer experience with an emphasis on personalization, customer journey, feedback, knowledge, and self-teaching. CXM platforms present a centralized place to oversee and manage the customer experience through integrations with a web content management system, a CRM, and other sources of data to improve customer engagement and enhance the online user experience.Qualtrics1https://dudodiprj2sv7.cloudfront.net/product-logos/8k/Cq/NC0HEV6V9VVU.PNGMindTouch2https://dudodiprj2sv7.cloudfront.net/product-logos/0L/Im/IS68LCWJTK93.PNGZendesk3https://dudodiprj2sv7.cloudfront.net/product-logos/uP/79/M1ENTDBQMJ5X.PNGPendo.io4https://dudodiprj2sv7.cloudfront.net/vendor-logos/kp/8H/75XWHCRCCV2Q-180x180.PNGGenesys PureEngage5https://dudodiprj2sv7.cloudfront.net/product-logos/uJ/7G/1KRCEMFDE0M8.JPEGOracle Service Cloud6https://dudodiprj2sv7.cloudfront.net/product-logos/SB/9f/XXI2BGBPVW7K.JPEGMaxymiser7https://dudodiprj2sv7.cloudfront.net/product-logos/YP/B0/HML1KVEZIT8S.JPEGDynamic Yield8https://dudodiprj2sv7.cloudfront.net/product-logos/xC/7E/Z52W1SBN5P4Z.PNGAdobe Experience Manager9https://dudodiprj2sv7.cloudfront.net/product-logos/Ie/ae/DL5LZUSH5LJK.PNGClickTale10https://dudodiprj2sv7.cloudfront.net/product-logos/hM/RI/3Q2CCMTR2ARX.JPEGChurnZero11https://dudodiprj2sv7.cloudfront.net/product-logos/v9/ED/3VPDVD13U87A.JPEGLithium Online Communities12https://dudodiprj2sv7.cloudfront.net/product-logos/e0/r4/8B5E7SI8RDRB.PNGSatmetrix13https://dudodiprj2sv7.cloudfront.net/product-logos/VD/fZ/O4HVCRZASUZI.PNGIBM Watson Customer Experience Analytics14https://dudodiprj2sv7.cloudfront.net/product-logos/Ao/K2/LJBNTOLGFJTR.PNGMedallia15https://dudodiprj2sv7.cloudfront.net/product-logos/mT/9L/R0L2JXL183DG.PNGPega Customer Engagement Suite16https://dudodiprj2sv7.cloudfront.net/product-logos/Dx/q9/K2JJ9IOC3633.JPEGMagnolia (V5 and later versions)17https://dudodiprj2sv7.cloudfront.net/product-logos/kn/mP/T32FOTCX7RL2.PNGJahia18https://dudodiprj2sv7.cloudfront.net/product-logos/fB/my/FD5XPR6P3LAM.JPEGUserZoom19https://dudodiprj2sv7.cloudfront.net/vendor-logos/Td/8z/TDPXLI1J2DGJ-180x180.PNGWalkMe20https://dudodiprj2sv7.cloudfront.net/product-logos/jM/7s/WR39V6B0LOWW.JPEGGuru21https://dudodiprj2sv7.cloudfront.net/product-logos/GC/YH/95DLZH5K88E2.PNGQuadient Inspire22https://dudodiprj2sv7.cloudfront.net/vendor-logos/hB/wg/9V059TO36KW0-180x180.JPEGBounceX23https://dudodiprj2sv7.cloudfront.net/product-logos/X9/la/MBUWE7RFTT1R.PNGClarabridge24https://dudodiprj2sv7.cloudfront.net/product-logos/mm/9m/OD025HCTMFZJ.PNGeZ Platform25https://dudodiprj2sv7.cloudfront.net/product-logos/NS/Dl/WR6DSWJ1B3CB.PNG

Customer Experience Management Software

Best Customer Experience Management Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.

Customer Experience Management Software Overview

What is Customer Experience Management (CEM)?

Customer Experience Management is an approach to managing and improving an organization's interactions with its customers across all channels and touchpoints in the customer journey. The goal of customer experience management is usually to increase customer satisfaction, foster loyalty, and even encourage advocacy, by making customers feel they have a real relationship with the brand. The strategy involves treating every customer as an individual and delivering a consistent and relevant experience across all communications, including in-store purchases, website visits, customer service requests, email communications, digital ad displays, social media channels, etc.

The process usually involves constantly gathering customer feedback, maintaining a single profile or source of data on each customer, and delivering a personalized experience in each channel based on that data.

What are Customer Experience Management Platforms?

A CEM platform generally involves a suite of capabilities, including a mechanism for collecting and consolidating customer data analytics as well as customer feedback, and a mechanism for delivering the right content to the customer based on that data. The platform may include the full suite of capabilities, or achieve it through integration with point solutions such as A/B testing and personalization tools, web content management systems, product recommendation engines, tag management systems, voice of the customer tools, customer data platforms, data management platforms, customer relationship management systems, usability and UX testing tools, walkthrough software, etc.

Many software vendors are moving toward Customer Experience Management from a different starting point. The term is used by vendors who are more focused on collecting, listening to and analyzing customer sentiment, such as Clarabridge and ForeSee; vendors who are focused on content delivery, such as Adobe Experience Manager; vendors who are focused on understanding visitor sessions, such as IBM Tealeaf; and vendors who started as A/B testing and personalization tools, such as Qubit. Some live chat and help desk vendors also use the term customer experience management, but have only included those that work across multiple channels, or use customer behavior/segment information to personalize help content.

On the TrustMaps above, products fall into these categories. Thus they are not all directly comparable feature-wise; rather they represent different approaches to improving the customer experience.
  • A/B Testing and Personalization: Oracle Maxymiser, Qubit, Evergage
  • In-page Web Analytics: IBM Tealeaf, ClickTale
  • Content Management: Adobe Experience Manager, Magnolia V5+, MindTouch
  • Help Desk/Self-Service: Oracle Service Cloud, Zendesk, MindTouch
  • Survey & Form Building: Qualtrics, Satmetrix

Customer Experience Management Products

Listings (1-25 of 77)

Qualtrics

Top Rated
235 Ratings

Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess employee performance.

MindTouch

Top Rated
179 Ratings

MindTouch is a leader in customer self-service software. According to the vendor, MindTouch brings the customer record (CRM) and customers’ self-service behavior together to better understand their experience with the brand. Additionally the vendor says companies like Accenture, ADP, McKinsey,...

Zendesk

Top Rated
402 Ratings

Zendesk is a cloud-based software solution that offers help desk ticketing, issue tracking, and customer service support. It integrates with dozens of content management systems, customer relationship management tools, and web apps. Features include hosted support email-ticket integration, online...

Pendo.io

Top Rated
48 Ratings

Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.

Genesys PureEngage

Top Rated
90 Ratings

PureEngage is the enterprise version of the Genesys Customer Engagement Platform. It is designed to handle complex workflows and business processes, for global enterprises with multiple and multi-national locations (including outsourcing) and large peak volumes and populations.

Oracle Service Cloud

Top Rated
149 Ratings

Oracle Service Cloud is the help desk and customer experience management platform from Oracle. The technology was developed and supported by RightNow Technologies as RightNow CX for cloud-based call center automation, until that company's acquisition by Oracle in 2011 for about $1.5 billion.

Maxymiser

82 Ratings

Maxymiser is a NYC-based company offering website optimization tools. The company offers strong professional services in addition to a technology platform. Maxymiser competes with Adobe Test and Target, SiteSpect, Optimizely, and Webtrends Optimize.

Dynamic Yield

Top Rated
36 Ratings

Dynamic Yield is an open-ended omni-channel personalization and optimization platform designed to serve highly optimized customer experiences at scale. The vendor says that its SaaS-based solution empowers marketing professionals, eCommerce brands and media companies (publishers), with real-time...

Adobe Experience Manager

Top Rated
147 Ratings

Adobe Experience Manager is a combined web content management system (WCMS) and digital asset management (DAM) system from Adobe designed to help businesses manage their marketing and web presence, and track customer data to optimize the visitor experience and conversion. The combined applications...

ClickTale

39 Ratings

ClickTale provides a full video playback option for each individual visitor's session (including mouse movement, clicks and keystrokes). In addition, it uses meta statistics to create visual heatmaps and behavioural reports, as well as conversion analytics and traditional web statistics.

ChurnZero

17 Ratings

ChurnZero's real-time SaaS platform aims to help subscription businesses prevent customer churn. The platform integrates tightly with an organization's CRM system and their application or service. In doing so, ChurnZero (1) allows the business to understand how their customers use their product,...

Lithium Online Communities

21 Ratings

Lithium Community is a fully-featured community platform and is focused on the needs of marketers. Lithium most often competes with Jive Team Collaboration and Get Satisfaction.

Satmetrix

15 Ratings

Satmetrix is survey-based customer experience management software. It contains summary and individual customer data for tracking the customer lifecycle. Individual features are net promoter scoring (NPS) surveying, automated triggers and alerts when indicants of poor customer experience or lack of...

IBM Watson Customer Experience Analytics

Top Rated
25 Ratings

IBM Watson Customer Experience Analytics is a technology for recording and analyzing customer interactions on a company's website and any mobile channels. It allows the company to catch any mistakes or glitches in the system that may be hindering customer experience.

Medallia

9 Ratings

Medallia is an enterprise customer feedback solution that allows companies to collect customer feedback across multiple channels and touchpoints, and analyze, understand and react to it in real time.

Pega Customer Engagement Suite

29 Ratings

Pega's Customer Engagement Suite includes: •Pega Marketing to engage customers with real-time one-to-one marketing on any channel•Pega Sales Automation to intelligently guide sales professionals and streamline the sales process using AI•Pega Customer Service to deliver end-to-end service across...

Magnolia (V5 and later versions)

18 Ratings

Magnolia is a digital business platform with a CMS at its core. The vendor’s value proposition is that its unique open suite approach allows organizations to go to market fast, adapt quickly to changing business priorities and integrate easily with third party systems. This enables them to...

Jahia

11 Ratings

Jahia is a Java-based Enterprise Content Management System from Jahia Solutions headquartered in Switzerland. It features an integrated portal, web publishing and content management, document management, collaboration and multi-channel publishing as well as compatibility with all major IT...

WalkMe

11 Ratings

WalkMe is a Digital Adoption Platform (DAP) that promises to transform the user experience in "today’s overwhelming digital world." Using artificial intelligence, analytics, engagement, guidance and automation, WalkMe offers a transparent overlay that assists users to complete tasks easily within...

Guru

14 Ratings

Guru is a knowledge management platform that integrates with Slack, as well as feeds product information into a company's sales enablement, customer support, and content marketing channels.

Quadient Inspire

3 Ratings

Quadient Inspire, formerly GMC Inspire, is an enterprise communication platform enabling large enterprises to consistently deliver relevant personalized messages, at the right time through the preferred channel. Quadient Inspire is a complete platform to plan, design, validate and produce...

BounceX

7 Ratings

BounceX calls itself a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels.

eZ Platform

3 Ratings

ezPlatform, formerly ezPublish is a content management solution from eZ Systems. The vendor says their solution provides organizations with the technology and framework to build a suite of digital experiences including news and media sites, brand sites, multichannel apps and the Internet of Things,...