Conversocial creates clever Customer Connections
November 19, 2014

Conversocial creates clever Customer Connections

Conway Stone | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • Conversations

Overall Satisfaction with Conversocial

Our business used Conversocial to remedy our CRM needs in social media. We've recently implemented it in our Customer Contact Centre to address our clients customer service needs with more proficiency. It helped to organize communications received through Social Media and provided a platform to respond to those clients in a quick manner.

Pros

  • Conversocial provides an orderly, easily navigated platform for routing and answering social media comments and inquiries. This makes the tool easy to train and understand. It also segments and archives the communications in an accessible way for review or recovery.
  • There are different levels of management within the tool that also allows for managing a team through a dashboard of information. Managers are able to set limitations for different ability levels within their teams and to edit responses if necessary. This is a security, not only in practicality but also in peace of mind for a business.
  • Conversocial also creates insightful analytics that can be produced at the push of a single button at any time. You also have a page within the tool that provides real time analytics that are crucial to a business should a crisis occur.
  • The support team at Conversocial were very attentive to matters if issues came up. The resolutions were never far behind the reporting of a problem.

Cons

  • Determining the sentiment of a social message is something that every predictive modeled Social CRM tool can improve on.
  • Mechanism for posting to a native site might be more robust. Although our business did not choose to post through the tool. We did not use any other mechanism to automate our posts.
  • The inclusion of Conversocial in our Customer Contact Centre, addressing our clients customer service needs, created a great impact to the ability of our business to focus on a stronger social media strategy. This results in creating more opportunities for engagement and acquisition for a business.
Early on we did comparisons with Hootsuite and later with Adobe. While they have similarities, the difference at the time and likely currently, was the personal interest and general accessibility of Conversocial's platform and people. The combination of an effective CRM solution and a team that was readily available to help proved to be the winning formula for our business.
From experience, you may ask the Conversocial team to make recommendations on licenses for larger vs. smaller social customer service teams. The need for support and the amount of usage you may get from the tool's robust offering may differ as a result of those precedents. The tool is adaptable in both scenarios it would seem.

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