#notweetleftbehind: CBC's use of Conversocial
May 08, 2015
#notweetleftbehind: CBC's use of Conversocial
Score 9 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Conversocial
Conversocial is used by CBC's Audience Relations department, in order to help us better connect with Canadians through Social Media. In an effort to improve our audience experience online, we've developed a Social strategy that focuses primarily on facilitating a two-way dialogue via @CBC, leveraging the conversational elements of social media - allowing us to actually be social.
- Consolidates all engagement across Twitter, Facebook & Instagram into one, centralized dashboard.
- Provides multi-team member workflow - manages & delegates message volume, avoids duplication of efforts.
- Prioritizes audience conversations based on select keywords and phrases.
- Used to be a bit of a gap in Analytics, but they've made big improvements recently - now much easier to scale data & insights to other internal teams.
- On Twitter alone, tweets sent from @CBC (including @replies to followers) totalled more than 50,000 in the past year.
- The average volume from other North American broadcast network was around only 4,000.