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Great for platform for retargeting, traffic, improve ROI.
June 20, 2018

Great for platform for retargeting, traffic, improve ROI.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo

Criteo is used by the marketing department, in most cases, to help the agency's customer portfolio reach its primary digital marketing goals, whether with CPC reduction, increased ROI, increased media streaming display, targeted campaigns for new users, or specific audiences or dynamic remarketing products
  • dynamic remarketing
  • Customer aquisition
  • Criteo API has more accessibility and this helps the agencies to access the data and the reports programmatically, combining data from other sources in one marketing dashboard.
  • In the majority of customers, the impact on the ROI was positive.
  • Some clients have other primary goals with Criteo, such as reduction of CPC or CPA and the impact was also positive
I strongly recommend Criteo to any company, whether small, large or medium company. It provides a number of
solutions that can help you achieve your top KPI in digital marketing, whether, ROI, leads, decrease CPC or CPA.
The only case where I would not recommend it would be if you do not have an IT team or cannot perform
the basic set-up of tags by yourself.

Criteo Feature Ratings