Criteo Dynamic Remarketing Review after 3 months of use.
Anonymous | TrustRadius Reviewer
December 13, 2018

Criteo Dynamic Remarketing Review after 3 months of use.

Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Criteo Dynamic Retargeting

We use Criteo Dynamic Remarketing for our e-commerce platform to engage customers. We have a lot of website visitors that come and look but don't buy and this has helped us to bring some of them back. We are still evaluating how successful it is and will make a decision within the next 3 months if we are to keep it or not as the first 6-8 weeks were great but it has dropped off for us slightly now and I was promised the reverse of that in the sales calls.
  • Our ads appear on a very diverse range of sites and some very prominent ones like eBay etc.
  • The dashboard gives you a very good feel for how the campaign is going.
  • There is an API so if this works out for us we will then look to integrate it into our CRM to see who is at a glance that is responsive to remarketing.
  • A reverse API so it could pull actual sales figures from our website instead of the ones pre-discounts and shipping to get a better feel for the ROAS.
  • A slight increase in sales which is positive but we don't know how many are actually from existing customers even though we were told it would only taget non-existing customers.
We haven't tried any others as of yet but we may well do so in the near future depending on how this works out.
Well suited if you have great product photography, I think we are not seeing the returns we could be if we were to improve our photography. Also, the constant changing of bid values seems a bit excessive and not intuitive in terms of we see that the ads are working well on a low bid but not so much on a higher bid and yet it keeps on asking us to approve raises in the bid which never seem to work.

Criteo Dynamic Retargeting Feature Ratings

Ad campaign creation
3
Ad deployment
9
Display advertising
10
Ad dashboards
9
Ad performance reports
7
Ad conversion tracking
10