Good experience but questionable costs!
December 13, 2018

Good experience but questionable costs!

Emily Barker | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

We use Criteo within the online marketing department currently for low funnel retargeting and will be introducing mid funnel in the next few weeks. This is particularly crucial during the busy Christmas period.

Pros

  • Reports are clear and understandable
  • Our account manager is really helpful and explains things clearly

Cons

  • The costs can often seem confusing and lack transparency
  • High COS which is being questioned by Senior Management
  • However, on occasion, high levels of revenue are being offered
Criteo Retargeting is great for a business like ourselves during the busiest periods e.g. Christmas but during the quieter months, it can be excess expenditure.

Criteo Commerce Growth Feature Ratings

Ad Campaigns
6.0
Ad display and retargeting segmentation
6
Ad Network Integration ()
Not Rated
Ad Reporting & Analytics
8.0
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
8

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