Easy solution to retarget users - with some more advanced features missing
April 25, 2019

Easy solution to retarget users - with some more advanced features missing

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

Criteo helps us with retargeting users which showed interest in our products, but didn't place a order. Like most companies in e-commerce you have quite a good amount of users that abandoned the cart without buying and Criteo helps us to bring those people back, which shows good results. We use it in different countries and it's steered by our performance marketing team.
  • Retargeting of potential customers
  • Easy implementation
  • Attribution - Sales figures are overestimated
  • A/B-testing feature missing
  • Flexibilty - Not too many options to optimize the campaigns
  • Great to reach users that abandoned the cart
Criteo works well if you have an e-commerce website with a lot of traffic and a big amount of people showing interest in your products, but don't convert in their visit. Criteo can help to reach those people again and remind them of your brand and products and ultimately convert them.

Criteo Feature Ratings