Easy solution to retarget users - with some more advanced features missing
April 25, 2019
Easy solution to retarget users - with some more advanced features missing
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Criteo Dynamic Retargeting
Criteo helps us with retargeting users which showed interest in our products, but didn't place a order. Like most companies in e-commerce you have quite a good amount of users that abandoned the cart without buying and Criteo helps us to bring those people back, which shows good results. We use it in different countries and it's steered by our performance marketing team.
- Retargeting of potential customers
- Easy implementation
- Attribution - Sales figures are overestimated
- A/B-testing feature missing
- Flexibilty - Not too many options to optimize the campaigns
- Great to reach users that abandoned the cart