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Great retargeting solution for eshop products
April 25, 2019

Great retargeting solution for eshop products

Laura Dudragne | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

We use Criteo as a solution to retarget people who visited our e-shop product and have not converted. We also use it to acquire new subscribers for our monthly beauty box as pure acquisition without retargeting. So we have 2 types of utilisations for 2 different goals: subscription acquisition and eshop retargeting.
  • Great retargeting for eshop products and a high ROAS
  • Possibility to use a catalog even for only 1 product which is great to decrease our time spent on creatives
  • A lot of data available on the platform
  • I can't stop my campaign by myself if there are some problems on the website
  • I can't do major changes without talking with my account manager; it is not very easy when we want to have a test and learn approach
  • I do not launch as many messages than on other levers because it is not really easy to launch new creatives quickly
  • ROAS on Criteo is higher than on other levers on average
  • I want more freedom on the platform to create assets by myself and be more reactive
Criteo is more focused on retargeting which is a great complement in our eshop strategy.
It is really suited for classical online eshops. When the catalog / pixel / creative templates are set well, managing Criteo is really easy. We have a great ROAS and ROI with a low time spent on the platform.

With our box campaign (without retargeting), it is more complicated to have clear explanations on our products and to push different messages because we only have 1 template. We consider that lever as a top of funnel one whereas our main goal is conversion.

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