Item: Criteo
Rating: 8
Author: Laura Dudragne

Overall Satisfaction with Criteo Dynamic Retargeting

Use Cases and Deployment Scope

We use Criteo as a solution to retarget people who visited our e-shop product and have not converted. We also use it to acquire new subscribers for our monthly beauty box as pure acquisition without retargeting. So we have 2 types of utilisations for 2 different goals: subscription acquisition and eshop retargeting.

Pros and Cons

Pros

Great retargeting for eshop products and a high ROAS
Possibility to use a catalog even for only 1 product which is great to decrease our time spent on creatives
A lot of data available on the platform

Cons

I can't stop my campaign by myself if there are some problems on the website
I can't do major changes without talking with my account manager; it is not very easy when we want to have a test and learn approach
I do not launch as many messages than on other levers because it is not really easy to launch new creatives quickly

Return on Investment

ROAS on Criteo is higher than on other levers on average
I want more freedom on the platform to create assets by myself and be more reactive

Alternatives Considered

Facebook for Business and Google Ad Manager

Criteo is more focused on retargeting which is a great complement in our eshop strategy.

Likelihood to Recommend

It is really suited for classical online eshops. When the catalog / pixel / creative templates are set well, managing Criteo is really easy. We have a great ROAS and ROI with a low time spent on the platform.

With our box campaign (without retargeting), it is more complicated to have clear explanations on our products and to push different messages because we only have 1 template. We consider that lever as a top of funnel one whereas our main goal is conversion.

Criteo Feature Ratings

Comments

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Great retargeting solution for eshop products