High Performing Dynamic Retargeting, with Some Drawbacks
June 26, 2019

High Performing Dynamic Retargeting, with Some Drawbacks

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is used by the Digital department of our agency to drastically increase ROI of our clients' e-commerce media plans. The ability to dynamically serve ads to users who have viewed specific products on the website has increased conversion rate and boosted overall sales by more than enough to keep the tactic on the media plan.
  • Dynamically serve retargeting ads to users that have viewed specific items, encouraging them to return and complete their purchase.
  • Responsive dedicated representative.
  • Optimizations goals include CPC, COS, and others.
  • The platform is prone to outages, serving ads with pixelated images.
  • The platform is not able to ensure that the same product is not included multiple times in the same creative.
  • The UI is not as self-serve as we would like.
  • We are currently seeing over a 5.0 ROAS, even with a less-than-ideal spend level.
  • Historically, we are averaging about a 3.0 ROAS.
AdRoll doesn't even come close to stacking up with Criteo Dynamic Retargeting. The customer support is worse, the targeting options are not as clear, and the performance is drastically worse than Criteo. We will not be going back any time soon.
Criteo Dynamic Retargeting performs very well for e-commerce websites that are generating a large amount of traffic from other sources. It is very efficient at re-engaging with users who may have dropped out of the funnel. We have not seen much success when trying to use the platform with less support from other strategies.

Criteo Commerce Growth Feature Ratings