TrustRadius
https://media.trustradius.com/product-logos/r7/Uk/1PI341WEV9CU.PNGAdRollAdRoll rocks2019-03-27T00:04:42.462ZWe use AdRoll across the entire organization and it’s one of the requirements for working with us from a consulting standpoint. We've found that AdRoll is the easiest third-party remarketing marketing tool to implement.,Track conversions are extremely simple. The interface is clean and easy to navigate.
AdRoll will custom create banners if you ask them.
They have clear and detailed instructions on how to do everything.
Their support goes above and beyond and makes me feel confident that they can get the job done.,I would like to see more reporting on where my ads are showing.
Would like to see a native ad-builder where I could create ads myself.
Would like to see if client reports could be emailed to me weekly.,10,It’s a huge help because it allows us to tap into 3rd party traffic.
We can roll out ads in AdRoll and not have to deal with the changes in interfaces like Facebook.
We can see what’s working and what’s not.,Perfect Audience,BothCharles KirklandAdRoll - great platform for nimble teams looking for flexible (and cost-effective) platforms2019-02-12T21:47:49.346ZWe are using AdRoll to deliver and display advertising to our remarketing and matched email audiences. In the past, we have also used the platform to deliver advertising on social media platforms; however, for the time being, we are focused on more traditional display units. We are also using the platform to help measure attribution for our display advertising.,AdRoll's interface is intuitive to use and easy to learn.
AdRoll's feature set exceeds the capabilities of Google's display platform in some respects (especially as it relates to minimum audience sizes).
Nice reporting capabilities help with evaluating campaign performance.,AdRoll's pricing is opaque. While it's nice that there's no platform fee, it's not possible to see what markup AdRoll is adjusting pricing by.
Some features have been deprecated in the AdRoll platform (ie. SFDC integration), so that they can start to offer them through their other products, which come at a much higher commit.
Some reporting options are slow to run and there appears to be quite a lag on the metrics.,7,AdRoll has allowed us to reduce the size of the segments we target, to more effectively manage our campaigns.,B2BVerified UserAdRoll: A True Winner2018-10-29T21:47:41.350ZThe marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.,Retargeting
Prospecting
Trackability,Management of old campaigns
Ability to delete drafts
More social integration,10,ROI
Social Growth
Database Growth,Facebook for Business, Twitter Ads, Google Ads (formerly AdWords) and Google Analytics,Both,Campaign Management/Monitoring
Scheduling
Segmentation,None,10Stefanie CashEasy to Use and Positive ROI from Ads!2018-07-29T16:06:50.099ZAdRoll is being used across our organization by the marketing team for retargeting ads. It is cheaper than using AdWords and more efficient in reaching a larger range of audiences. We didn't have a method to express remarketing ads, so this was perfect for us.,Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.,They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.,8,We have had an increase of returning leads to our website.
We have a lower bounce rate on people coming in from ads due to targeting accurately.
We have been spending less on ads for more relevant leads.,AdWords,B2BVerified UserAdRoll - Solid platform for display and retargeting across web and Facebook2018-02-09T21:23:26.119ZWe have used AdRoll for a variety of purposes, including prospecting and retargeting through the web display and Facebook. It's used primarily by our marketing team. The main business problem it addresses has to do with how we do brand and awareness marketing, and supplement our other marketing efforts, especially with retargeting.,Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
Very solid reporting tools
Excellent and helpful account managers who really help you get the most out of the product,Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
Better creative management. It can get a bit unwieldy managing many different variations of creative.,7,On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.
On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).
It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.,Facebook and mediamath,B2BJustin Higgins
Unspecified
AdRoll
75 Ratings
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