AdRoll Reviews

85 Ratings
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Score 7.7 out of 101

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Vincent Misiewicz profile photo
Score 7 out of 10
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As an agency, our digital paid media department uses AdRoll for our web and social retargeting for e-commerce clients. It's relatively low maintenance and provides a modest ROI. We actually prefer the AdRoll interface to running retargeting in the Facebook ad manager due to the speed, simplicity, and ease of implementation. It saves us a good amount of time and is less expensive than most other comparable tools.
  • Much easier to set up dynamic retargeting than AdWords
  • Customer service is fairly responsive and is standard with all accounts
  • New reporting features are an upgrade and no longer require use of excessive filters
  • The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
  • For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
  • There is not a lot of control over the bidding and the actual fees are a little unclear.
E-commerce sites with a significant amount of SKUs are good candidates for dynamic retargeting on both the web and Facebook. Having the ability to serve these highly relevant ad creatives without having to create them manually, allows for more time spent customizing your strategy around high-value segments/users, rather than using budget on design hours. It is relatively affordable and we have found it to be a better use of budget than other platforms such as Gemini or Outbrain.
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Susan Hammiche profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
AdRoll is used by our marketing department to target and retarget customers. When someone visits our site, they will see customized ads from us on other websites once they leave. It helps remind them of who we are and what we offer and invites them back to check us out again, especially if they have been looking at certain products or services.
  • Customized ads so you can showcase what you want.
  • Flexible marketing by setting a budget.
  • Great analytics to see what works and what doesn't.
  • Some parts of the platform are hard to use for beginners.
  • Delayed updates on ad performance.
  • Support may take some time to get back to you for any issue.
It is great when you have lots of visitors on your website that don't take any action but looking around. By retargeting them they may return to purchase from you. It works great for selling actual products. AdRoll may be less suited for just informational websites where you don't get any actual profit from customers coming back. Nevertheless, if willing to invest in getting more return customers, AdRoll will work well for anyone.
Read Susan Hammiche's full review
John Williamson profile photo
Score 7 out of 10
Vetted Review
Verified User
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Aspen is in the early stages of developing an e-commerce B2C business after 25+ years primarily focused globally on B2B sales. AdRoll was used by our B2C business for retargeting. We used AdRoll to follow up with website visitors that didn't convert on the initial visit.
  • The interface is easy to use and quick to learn.
  • Extensive variety of templates for ads.
  • Ads are easy to customize.
  • Reports to evaluate the performance of campaigns.
  • Pricing is a challenge; while using there wasn't a fixed fee. Fees are based upon interactions with ads and emails.
  • It takes a good month to get clear and accurate reports. I would like more real-time reporting.
AdRoll is an easy way to approach digital marketing and retargeting as well as prospecting. It is relatively easy to set-up to begin data tracking for your website. That said, it is imperative to invest time to know the product and its support, retarget program is only successful if its set-up properly to track website visitors and know if the advertising is converting to sales. If you have a small retargeting campaign you would like to run - AdRoll is the perfect tool for you. It is not built for scale, we had issues when we'd try to segment out user groups, refine data parameters about the targeted user groups.
Read John Williamson's full review
No photo available
Score 6 out of 10
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Verified User
Review Source
Our digital media team uses AdRoll for dynamic retargeting across a variety of clients. It serves display banners that we provide on sites and social based on audience pools and interest. It is most successful in targeting an audience who has already searched for our specific client's products. It also provides accessible reporting dashboards that we can use to report on metrics to our clients.
  • The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
  • The AdRoll account reps are very responsive.
  • The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
  • AdRoll tracking on our end has been having issues lately. We are not sure if our tags have not been implemented correctly, or if there is currently a glitch in the system.
  • Unfortunately, sometimes the account reps and internal technicians do not communicate efficiently enough when an issue arises. This causes a slow turnaround for troubleshooting.
  • The overall understanding that the account reps have of their own system needs improvement.
AdRoll is great if you need another form of dynamic retargeting for display advertisements for your client. It is a good additional partner to use for large ad campaigns that have money to spend on a variety of targeting tactics. For example, we use AdRoll for dynamic retargeting for many of our clients. One of these clients has a relatively small budget, and we still see good performance.
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Score 6 out of 10
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Verified User
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AdRoll is being used in the digital media department across two of our clients. It has allowed us to do dynamic re-targeting for a small client of ours that has several events on any given day.
  • Dynamic Retargeting -- We have not been able to find another partner that has allowed us to do this in the same way.
  • Customer service: sometimes the response times are not the best.
  • Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
  • Management: we have had issues with our AdRoll team and really taking the time on our accounts.
AdRoll really excels in dynamic re-targeting. That is what sets it apart from other vendors that we use, and is one of the only reasons why we continue to use it.
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October 14, 2019

Worth it. Quick ROI

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use AdRoll for our website retargeting advertising.
  • Easy to use.
  • Instant analytics, know what your spend and revenue for that spend is.
  • Always working.
  • Design phase takes a little time, but this doesn't have to be done all the time.
Easy to use and quick return on investment.
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Score 8 out of 10
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Verified User
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We use it for a variety of Broadway and attractions to drive high CTRs and awareness. We do use a variety of KPIs, but mainly focus on ROI, revenue, and CTR. Our clients have been very happy with our usage of AdRoll. We do find our reps difficult to work with, but the product is strong.
  • We use it to drive awareness through a high CTR.
  • We drive revenue to our ticketing sites in order to drive a high ROI.
  • Getting invoices paid on time can be an issue because of the delay in receiving said invoices, and our reps are normally not super understanding.
We find it very well suited for awareness and revenue campaigns. However, we do not find it effective for retargeting, lookalike, or prospecting targeting.
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Charles Kirkland profile photo
March 26, 2019

AdRoll rocks

Score 10 out of 10
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We use AdRoll across the entire organization and it’s one of the requirements for working with us from a consulting standpoint. We've found that AdRoll is the easiest third-party remarketing marketing tool to implement.
  • Track conversions are extremely simple. The interface is clean and easy to navigate.
  • AdRoll will custom create banners if you ask them.
  • They have clear and detailed instructions on how to do everything.
  • Their support goes above and beyond and makes me feel confident that they can get the job done.
  • I would like to see more reporting on where my ads are showing.
  • Would like to see a native ad-builder where I could create ads myself.
  • Would like to see if client reports could be emailed to me weekly.
AdRoll is a great third-party remarketing tool that allows virtually any business to set up and run. Unfortunately, if you’re just starting out and don’t have a lot of traffic, you really won’t get any benefits from this. While I would still suggest installing the pixel if your site is new, it takes a certain amount of use for remarketing to benefit you.
Read Charles Kirkland's full review
No photo available
Score 7 out of 10
Vetted Review
Verified User
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We are using AdRoll to deliver and display advertising to our remarketing and matched email audiences. In the past, we have also used the platform to deliver advertising on social media platforms; however, for the time being, we are focused on more traditional display units. We are also using the platform to help measure attribution for our display advertising.
  • AdRoll's interface is intuitive to use and easy to learn.
  • AdRoll's feature set exceeds the capabilities of Google's display platform in some respects (especially as it relates to minimum audience sizes).
  • Nice reporting capabilities help with evaluating campaign performance.
  • AdRoll's pricing is opaque. While it's nice that there's no platform fee, it's not possible to see what markup AdRoll is adjusting pricing by.
  • Some features have been deprecated in the AdRoll platform (ie. SFDC integration), so that they can start to offer them through their other products, which come at a much higher commit.
  • Some reporting options are slow to run and there appears to be quite a lag on the metrics.
AdRoll is well-suited to nimble teams that don't have the budgets (or patience) for working with larger agencies. It's nice that the platform is self-serve, yet still fairly robust in terms of targeting capabilities. The platform also has a good breadth of options when it comes to the creative units it supports.

Obviously, if you have massive budgets there are platforms that are better suited to both your media serving and measurement needs.
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Stefanie Cash profile photo
October 29, 2018

AdRoll: A True Winner

Score 10 out of 10
Vetted Review
Verified User
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The marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.
  • Retargeting
  • Prospecting
  • Trackability
  • Management of old campaigns
  • Ability to delete drafts
  • More social integration
AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Read Stefanie Cash's full review
No photo available
Score 8 out of 10
Vetted Review
Verified User
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AdRoll is being used across our organization by the marketing team for retargeting ads. It is cheaper than using AdWords and more efficient in reaching a larger range of audiences. We didn't have a method to express remarketing ads, so this was perfect for us.
  • Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
  • I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
  • Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.
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Justin Higgins profile photo
Score 7 out of 10
Vetted Review
Verified User
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We have used AdRoll for a variety of purposes, including prospecting and retargeting through the web display and Facebook. It's used primarily by our marketing team. The main business problem it addresses has to do with how we do brand and awareness marketing, and supplement our other marketing efforts, especially with retargeting.
  • Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
  • Very solid reporting tools
  • Excellent and helpful account managers who really help you get the most out of the product
  • Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
  • Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
  • Better creative management. It can get a bit unwieldy managing many different variations of creative.
It's really well suited to being a central hub for your display campaigns across the web and Facebook.

I'd say that it's perhaps less appropriate if you want to get into the nitty gritty with what's possible with Facebook Direct - for the convenience of AdRoll you do sacrifice some capabilities to do more advanced advertising.
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Justina Logozzo profile photo
Score 6 out of 10
Vetted Review
Verified User
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We utilize AdRoll for remarketing events, new products, solutions, and featured content to previous website visitors. This is currently only used by marketing but is integrated into both customer and new prospect marketing. This helps us to target people who come to our main website but haven't taken a 'hot' action yet.
  • Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.
  • The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
  • Support is not the best. They are not helpful and has resulted in multiple calls to support.
AdRoll is ideal for companies not interested or ready for PPC, but is wanting to venture into paid advertising. It works well for our events as well as our solutions to grow our brand awareness.

AdRoll is not ideal for very small companies, companies struggling with defining their target audience, or companies with limiting graphics resources. This is not a platform that will walk you through its abilities.
Read Justina Logozzo's full review
Logan England profile photo
Score 9 out of 10
Vetted Review
Verified User
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Currently, AdRoll is being used solely for retargeting purposes which is managed by our demand gen marketing team. We have not explored the prospecting or email capabilities. We selected AdRoll due to their background in B2B marketing and ability to access multiple ad exchanges.
  • Ease of use
  • Robust segment abilities
  • Reach across multiple ad exchanges
  • B2B targeting capabilities (company size, job function/role)
I think AdRoll is a great fit for any company looking to build a retargeting marketing channel. They're well suited for all verticals (B2B, B2C, Ecommerce). Being focused on B2B requires some additional features that almost all providers are currently lacking. I have been told that AdRoll is investing heavily in these additional features in 2018. Looking forward to seeing what comes.
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Eric Kammer profile photo
Score 9 out of 10
Vetted Review
Verified User
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We are a company that does marketing specifically in the healthcare sector. Due to this, we run into a lot of issues using remarketing through the Google AdWords interface. AdRoll has helped solve those issues by allowing us to purchase remarketing directly. The return on investment we've seen has been amazing.
  • Remarketing campaigns
  • Streamlined implementation for new campaigns
  • Great analytics and insights
  • Not as much functionality as I've seen with other software. The software is designed to be easy to use and streamlined so this leaves out some of the customization that you see with others.
  • Transparency on where your ads are displayed and how they're interacted with could be much better.
I think Adroll is strongest in its ease of use and is a simple to learn platform. The customer service team is fantastic and always ready to help answer any questions or aid in setup and optimization. That being said if you are looking to run a campaign where you want to test and adjust things on a microlevel Adroll isn't the best fit.
Read Eric Kammer's full review
Lee Wheeler profile photo
February 06, 2018

Give it a try

Score 4 out of 10
Vetted Review
Verified User
Review Source
AdRoll is a network of websites to show banner ads across . It’s larger than Google’s display network so it includes all kinds of websites!
  • Size of network
  • Ease of uploading materials
  • Ease of management
  • Billing is difficult on an agency level
  • Higher click costs
AdRoll is great for remarketing campaigns for a single client. AdRoll is not able to differentiate their billings between accounts and that complicates things for an agency.
Read Lee Wheeler's full review
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Score 9 out of 10
Vetted Review
Verified User
Review Source
When I worked on the agency side, AdRoll was used by my entire Digital Marketing team of about 5-6. Where I'm currently at, a few Digital Marketing Specialists on our Corporate Marketing team use Adroll. It's a great tool for streamlining retargeting ad management, provides robust insights and reporting capabilities and integrates with our Marketing Automation platform, HubSpot.
  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support.
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Score 1 out of 10
Vetted Review
Verified User
Review Source
Adroll was used by our company to expand our digital marketing reach for a key specific demographic and audience. It attempted to address our need for additional brand exposure with a limited budget as well as to help retain visitors to our website. The campaign goal was to increase as many conversions as possible.
  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors
  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
AdRoll works well if you are looking to do generic brand marketing campaigns to increase visitor retention rates as well as for branding purposes. If you are looking at adroll as a cost-effective or cheaper alternative to traditional digital marketing then I warn you to look elsewhere as the CPMs can become very costly.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
We used AdRoll to retarget various groups of website visitors and product users to move them further down the funnel of becoming a paid user. Our solution was a freemium solution with both an individual and team paid plan. We had AdRoll deeply integrated to be able to track both website visitors as well as users.
  • Retarget website visitors based on the specific pages they visited
  • Retarget product users based on the pages/features they did OR did not use
  • Increase product usage by targeting high potential users with value of our paid solution
  • Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet
  • When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works
  • It's great to supplement the work you are already doing to get visitors to the website - use AdRoll to retarget people who have visited your website > visited X page OR done X action > to push them further along your funnel
  • It's also interesting to use to retarget users who you believe are high-value but HAVE NOT completed a specific action. For example, you could retarget your engaged users who DID NOT visit your plan upgrade page yet OR perhaps they did not discover a page/feature that is critical to them becoming an avid user.
  • It's not a fallback option for solving your traffic volume issues. You need a good amount of traffic for retargeting to be relevant.
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Score 9 out of 10
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Verified User
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Our marketing team uses AdRoll for retargeting and prospecting.
  • Creating prospecting lists to attract new users.
  • Making a user-friendly experience for retargeting.
  • An account management team to make success easy.
  • The focus on view through conversions isn't helpful for teams that need to track through the pipeline
  • ABM seems like a great tool, but the subscription cost is prohibitive
AdRoll prospecting does a great job of bringing in new clients through prospecting.
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Adam Lewis profile photo
Score 1 out of 10
Vetted Review
Verified User
Review Source
We were looking for a programmatic ad platform to help manage and optimize our larger clients' remarketing campaigns. Initially, we started with a couple clients who were interested in testing out the platform, or who had experience running it the past.
  • Campaign management
  • Access to premium inventory
  • Cross-platform management in a single UI
  • Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
  • Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
  • Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
  • Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
  • Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
  • Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.

I highly recommend looking elsewhere for retargeting solutions. It may have started out as a leader, but it has become a big, slow, poorly managed organization. Their support teams are overworked and under-qualified, so it's really not realistic to rely on them. This would be OK if the interface was more efficient, but it's slow and very manual.

If you're looking for a manual, outdated platform to manage all remarketing campaigns in a single UI, AdRoll is a viable option. However, if you're looking for a qualified, reliable team to manage your remarketing campaigns, look elsewhere.

Read Adam Lewis's full review
Kelly Saux profile photo
October 14, 2016

On a roll

Score 9 out of 10
Vetted Review
Verified User
Review Source
AdRoll supports our retargeting efforts domestically and abroad. Compared to other retargeting vendors, I find that AdRoll puts a lot of emphasis on providing its clients with a robust account team that does 90% of the heavy-lifting to manage the campaigns. From campaign set-up to ad creation and reporting, you can rely on AdRoll to be an extension of your marketing team. We communicate with them on a weekly basis and have bi-monthly calls. All this at no extra cost. If you have a small in-house marketing team, this can be very valuable.
  • Dynamic retargeting ads have been very effective with AdRoll. And they've allowed us to slice and dice our catalog very effectively.
  • Segmentation! Segmentation! Segmentation! From behavioral audience segmenting, to URL based segments, or CRM audiences, there's a lot of flexibility in the platform.
  • Reporting by geo would be nice.
  • Integration with enterprise-level ESPs. Updating CRM lists is currently inefficient.
AdRoll is a good solution, but may not be appropriate for a new website or a site with low traffic. Make sure you set some clear CPA goals.
Read Kelly Saux's full review
Johan Kuikka profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use it as remarketing tool both for display and for remarketing on Facebook. The company is very serviceable and wants to develop your business as well as their own. They have good communication through their web interface. I also been in touch with their specialists which were helpful and professional.
  • Essy to use
  • Good overview of your campagins
  • Solid analytics and easy tracking pixel install process.
  • Well I wish I had time to do better follow ups and initiate more campagins with them.
I think their strong suit is in the display and the RTB banner serving so it is a good provider for anyone who wishes to have better revenue and ROI on their campaigns.
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Billy Barker profile photo
Score 10 out of 10
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Verified User
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We use AdRoll in our marketing department to retarget visitors to our website who did not complete one of our key forms. The AdRoll banners are used to attract visitors back to our site in hopes of converting them into a lead to pass to our sales department.
  • Simple, easy to use interface and dashboard for reporting on metrics.
  • Easy access to support via a chat button button in the lower right corner of the screen.
  • Uploading artwork is simple, just drag and drop.
  • Setting up visitor segments can be a bit confusing, each time we need to make changes we have to reach out to our AdRoll rep.
  • Needs more integrations. Would like to integrate AdRoll with Pardot and possibly our CRM.
  • I would like our AdRoll rep to reach out to us more often to check in, help with things, or offer best practices to help us get the most out of their solution.
We've only ever used AdRoll for retargeting and been happy with their product and the results. Companies should clearly test a few similar products and decide what they need and if the product does that. AdRoll is well suited for us.
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Adam Sabados profile photo
Score 8 out of 10
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Adroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.
  • It has easy set up, you can have a campaign set up in minutes.
  • The metrics are easy to read and provide the information we're looking for.
  • The support team have been helpful and responsive.
  • Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range.
  • Editing campaigns (dates, budget, etc) can be difficult once a campaign has started.
  • The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.
The main hurdle is web traffic. If a new site is launched it likely wont have enough web traffic to make a remarketing campaign effective.
Read Adam Sabados's full review

Feature Scorecard Summary

Data Transfer (12)
8.3
DSP integration (8)
7.2
Ad campaign creation (25)
7.9
Ad deployment (26)
8.3
Display advertising (24)
8.4
Ad display and retargeting segmentation (26)
8.5
Sequence targeting (14)
8.1
Ad dashboards (26)
7.7
Ad performance reports (26)
7.8
Ad conversion tracking (26)
6.9
Ad attribution reporting (23)
7.1
Cross-channel ad management (17)
7.7
Ad forecasting and optimization (15)
7.3

About AdRoll

AdRoll Integrations

AdRoll Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

AdRoll Technical Details

Operating Systems: Unspecified
Mobile Application:No