TrustRadius
https://media.trustradius.com/product-logos/r7/Uk/1PI341WEV9CU.PNGAdRollAdRoll rocks2019-03-27T00:04:42.462ZWe use AdRoll across the entire organization and it’s one of the requirements for working with us from a consulting standpoint. We've found that AdRoll is the easiest third-party remarketing marketing tool to implement.,Track conversions are extremely simple. The interface is clean and easy to navigate.
AdRoll will custom create banners if you ask them.
They have clear and detailed instructions on how to do everything.
Their support goes above and beyond and makes me feel confident that they can get the job done.,I would like to see more reporting on where my ads are showing.
Would like to see a native ad-builder where I could create ads myself.
Would like to see if client reports could be emailed to me weekly.,10,It’s a huge help because it allows us to tap into 3rd party traffic.
We can roll out ads in AdRoll and not have to deal with the changes in interfaces like Facebook.
We can see what’s working and what’s not.,Perfect Audience,BothCharles KirklandAdRoll: A True Winner2018-10-29T21:47:41.350ZThe marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.,Retargeting
Prospecting
Trackability,Management of old campaigns
Ability to delete drafts
More social integration,10,ROI
Social Growth
Database Growth,Facebook for Business, Twitter Ads, Google Ads (formerly AdWords) and Google Analytics,Both,Campaign Management/Monitoring
Scheduling
Segmentation,None,10Stefanie CashAdRoll - great platform for nimble teams looking for flexible (and cost-effective) platforms2019-02-12T21:47:49.346ZWe are using AdRoll to deliver and display advertising to our remarketing and matched email audiences. In the past, we have also used the platform to deliver advertising on social media platforms; however, for the time being, we are focused on more traditional display units. We are also using the platform to help measure attribution for our display advertising.,AdRoll's interface is intuitive to use and easy to learn.
AdRoll's feature set exceeds the capabilities of Google's display platform in some respects (especially as it relates to minimum audience sizes).
Nice reporting capabilities help with evaluating campaign performance.,AdRoll's pricing is opaque. While it's nice that there's no platform fee, it's not possible to see what markup AdRoll is adjusting pricing by.
Some features have been deprecated in the AdRoll platform (ie. SFDC integration), so that they can start to offer them through their other products, which come at a much higher commit.
Some reporting options are slow to run and there appears to be quite a lag on the metrics.,7,AdRoll has allowed us to reduce the size of the segments we target, to more effectively manage our campaigns.,B2BVerified UserEasy to Use and Positive ROI from Ads!2018-07-29T16:06:50.099ZAdRoll is being used across our organization by the marketing team for retargeting ads. It is cheaper than using AdWords and more efficient in reaching a larger range of audiences. We didn't have a method to express remarketing ads, so this was perfect for us.,Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.,They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.,8,We have had an increase of returning leads to our website.
We have a lower bounce rate on people coming in from ads due to targeting accurately.
We have been spending less on ads for more relevant leads.,AdWords,B2BVerified UserUser-friendly platform2018-05-16T20:54:33.336ZOur marketing team uses AdRoll for retargeting and prospecting.,Creating prospecting lists to attract new users.
Making a user-friendly experience for retargeting.
An account management team to make success easy.,The focus on view through conversions isn't helpful for teams that need to track through the pipeline
ABM seems like a great tool, but the subscription cost is prohibitive,9,Hard to quantify,B2BVerified UserAdRoll - Solid platform for display and retargeting across web and Facebook2018-02-09T21:23:26.119ZWe have used AdRoll for a variety of purposes, including prospecting and retargeting through the web display and Facebook. It's used primarily by our marketing team. The main business problem it addresses has to do with how we do brand and awareness marketing, and supplement our other marketing efforts, especially with retargeting.,Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
Very solid reporting tools
Excellent and helpful account managers who really help you get the most out of the product,Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
Better creative management. It can get a bit unwieldy managing many different variations of creative.,7,On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.
On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).
It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.,Facebook and mediamath,B2BJustin HigginsAdRoll: The OK Remarketing Tool2018-02-07T16:19:54.299ZWe utilize AdRoll for remarketing events, new products, solutions, and featured content to previous website visitors. This is currently only used by marketing but is integrated into both customer and new prospect marketing. This helps us to target people who come to our main website but haven't taken a 'hot' action yet.,Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.,The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
Support is not the best. They are not helpful and has resulted in multiple calls to support.,6,We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.,Quantcast Advertise and Shopify,B2BJustina LogozzoAdRoll is a powerful retargeting platform2018-02-06T22:50:46.297ZCurrently, AdRoll is being used solely for retargeting purposes which is managed by our demand gen marketing team. We have not explored the prospecting or email capabilities. We selected AdRoll due to their background in B2B marketing and ability to access multiple ad exchanges.,Ease of use
Robust segment abilities
Reach across multiple ad exchanges,B2B targeting capabilities (company size, job function/role),9,Retargeting has been a powerful channel
Strong ROI and keeping prospects engaged,B2BLogan EnglandAdRoll for Healthcare Remarketing2018-02-06T22:44:07.305ZWe are a company that does marketing specifically in the healthcare sector. Due to this, we run into a lot of issues using remarketing through the Google Adwords interface. AdRoll has helped solve those issues by allowing us to purchase remarketing directly. The return on investment we've seen has been amazing.,Remarketing campaigns
Streamlined implementation for new campaigns
Great analytics and insights,Not as much functionality as I've seen with other software. The software is designed to be easy to use and streamlined so this leaves out some of the customization that you see with others.
Transparency on where your ads are displayed and how they're interacted with could be much better.,9,Because our clients are so niche we rarely use our full allocated budget.
The budget we do use sees the best ROI that we've seen on digital campaigns.,AdWords,BothEric KammerAdRoll - The Leading Retargeting Platform2018-02-06T20:51:13.422ZAs an agency, our digital paid media department uses AdRoll for our web and social retargeting for e-commerce clients. It's relatively low maintenance and provides a modest ROI. We actually prefer the AdRoll interface to running retargeting in the Facebook ad manager due to the speed, simplicity, and ease of implementation. It saves us a good amount of time and is less expensive than most other comparable tools.,Much easier to set up dynamic retargeting than AdWords
Customer service is fairly responsive and is standard with all accounts
New reporting features are an upgrade and no longer require use of excessive filters,The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
There is not a lot of control over the bidding and the actual fees are a little unclear.,8,Other than Black Friday/Cyber Monday, the ROI has been fairly light but is expected with any Display campaign, it is comparable to any other of the alternatives we've used.
It was never our primary focus with the campaign, but we've seen little return in the form of RFQ submissions on the B2C, industrial-focused ads.
Since there isn't as much in terms of optimization or bidding, I'm not sure if we're getting the max return out of the platform yet.,,BothVincent MisiewiczGive it a try2018-02-06T19:25:08.771ZAdRoll is a network of websites to show banner ads across . It’s larger than Google’s display network so it includes all kinds of websites!,Size of network
Ease of uploading materials
Ease of management,Billing is difficult on an agency level
Higher click costs,4,The retargeted ads had a lower lead cost with AdRoll compared to other vendors
Positive ROI after sales were completed versus the ad spend,,BothLee WheelerWith AdRoll, Marketers Can Reach Their Audience Throughout the Entire Customer Journey with Personalized Messaging Using Advanced Segmentation.2018-02-09T17:50:37.926ZWhen I worked on the agency side, AdRoll was used by my entire Digital Marketing team of about 5-6. Where I'm currently at, a few Digital Marketing Specialists on our Corporate Marketing team use Adroll. It's a great tool for streamlining retargeting ad management, provides robust insights and reporting capabilities and integrates with our Marketing Automation platform, HubSpot.,Simple retargeting via integration with Marketing Automation platforms
Cross-platform ad personalization capabilities
Simplified campaign management and optimization,Improved level of support during the technical setup process would really improve the onboarding process
Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
More granular reporting would help with back-end optimization and client recommendations,9,Increased lead conversation rate with segmented retargeting capabilities
More engaged website visitors and repeat visitors,,B2BVerified UserAdRoll is easy to use but Expensive2018-02-13T19:05:08.836ZAdroll was used by our company to expand our digital marketing reach for a key specific demographic and audience. It attempted to address our need for additional brand exposure with a limited budget as well as to help retain visitors to our website. The campaign goal was to increase as many conversions as possible.,Adroll is easy to set up and start
The user interface is quite intuitive without a learning curve
The control on adspend is much better when compared to competitors,Would be better to have more control over where ads appear similar to AdWords
A decrease in CPM (cost per thousand impressions) would be crucially beneficial
The option to perform CPC campaigns ala AdWords,1,Overall adroll was not effective for my industry segment but that may not apply to you
Very costly CPMs you have to watch out for
You need to monitor where your ads are displayed,AdWords and Bing Ads,BothVerified UserRetarget Website Traffic and SaaS Users2018-02-06T20:55:38.217ZWe used AdRoll to retarget various groups of website visitors and product users to move them further down the funnel of becoming a paid user. Our solution was a freemium solution with both an individual and team paid plan. We had AdRoll deeply integrated to be able to track both website visitors as well as users.,Retarget website visitors based on the specific pages they visited
Retarget product users based on the pages/features they did OR did not use
Increase product usage by targeting high potential users with value of our paid solution
Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet,When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works,7,We were able to convert free users to paid users because we could see they were very engaged but did not understand the value of our paid solution without a little push.
We were able to increase our user sign up conversion rate by retargeting engaged web visitors who DID NOT convert but should have.
We were able to increase our on-boarding conversion by targeting users who unsubscribed from our emails to encourage them to finish setting up their account.,,BothVerified UserLove AdRoll as an easy to use retargeting tool!2017-09-06T16:50:39.554ZI use AdRoll in my role as a digital marketing manager to retarget our website visitors with display ads and Facebook ads. As a member of the lead gen/revenue marketing team, I am focused on converting new leads at the top of the marketing funnel. Adroll helps bring in a consistent number of conversions on our content each month, depending on what we are promoting in our display ads. AdRoll helps us keep website visitors engaged after they visit for the first time.,Ad placement. Our ads see good engagement where AdRoll places them.
Campaign customization. There are many targeting and budget options within the campaign setup.
Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.,I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
Examples of high performing display ads, suggestions on how to improve design and conversions.
Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.,10,Consistent number of conversions each month, dependent on current campaigns running.
Stronger brand awareness with website visitors. More returning visitors.,Both,No,10,Yes,I was looking for a custom integration with Uberflip to track conversion segments. It turned out that an integration was not possible so the AdRoll customer success team helped me custom code conversion segments to track Uberflip. They were very helpful and patient throughout the process. My custom conversion segments work great now and are easy for me to continue setting up on my own now.Verified User"Over-Promise and Under-Deliver" - A Cautionary Tale About Using AdRoll2017-03-14T18:20:49.507ZWe were looking for a programmatic ad platform to help manage and optimize our larger clients' remarketing campaigns. Initially, we started with a couple clients who were interested in testing out the platform, or who had experience running it the past.,Campaign management
Access to premium inventory
Cross-platform management in a single UI,Full service management was the biggest selling point for us, but not a single campaign went live through our AdRoll reps without tracking errors, billing issues and lack of follow-through from their account teams. Our spend levels were high, which makes me wonder how much worse the customer service would have been if we were just spending a few thousand dollars per month.
Despite what they claim, AdRoll's interface is outdated (has not materially changed since 2012) and inefficient. We had to rely on their unresponsive account teams to do even the most basic updates.
Slow response time, despite clear service level commitments. Almost every element of our experience with their customer service can be summarized by "over-promise and under-deliver." When things went wrong, they were quick to apologize and make excuses, but the quality of service and response times never improved.
Attribution models are very generous to AdRoll campaigns. In one case, they attributed over a quarter of a million in eComm revenue to one of our clients based off less than $10k in ad spend. Even after adjusting down the view-through attribution windows, they still gave their campaigns a disproportionate amount of credit.
Finance team is not customer-facing. If you run into payment or refund issues, it will take months and many hours of back and fourth to get them resolved. We had to go through our account reps to get anything resolved, which took far more time that is would have directly with Google, Bing or Facebook.
Lack of billing transparency. AdRoll does not tell advertisers this, but they pre-bill for the following period's ad spend. This means that when advertisers put campaigns on pause, they will see a "credit" for future advertising, which is actually their own money. This comes across as deceptive and shady, especially given how hard it was to get refunds processed. For context, no other ad platforms we've used pre-bill for future advertising.,1,AdRoll's incompetent and unresponsive agency support team nearly cost us one of our largest clients.
They billed one of our clients $14k of another client's ad spend, resulting in over 30 hours of unbillable time from our end to resolve the issue.
AdRoll's reported ROAS was unrealistically inflated compared to other platforms we've used. Perceived ROI was strong, but actual ROI was no better than it was with other platforms.,,B2CAdam LewisOn a roll2016-10-14T17:22:15.968ZAdRoll supports our retargeting efforts domestically and abroad. Compared to other retargeting vendors, I find that AdRoll puts a lot of emphasis on providing its clients with a robust account team that does 90% of the heavy-lifting to manage the campaigns. From campaign set-up to ad creation and reporting, you can rely on AdRoll to be an extension of your marketing team. We communicate with them on a weekly basis and have bi-monthly calls. All this at no extra cost. If you have a small in-house marketing team, this can be very valuable.,Dynamic retargeting ads have been very effective with AdRoll. And they've allowed us to slice and dice our catalog very effectively.
Segmentation! Segmentation! Segmentation! From behavioral audience segmenting, to URL based segments, or CRM audiences, there's a lot of flexibility in the platform.,Reporting by geo would be nice.
Integration with enterprise-level ESPs. Updating CRM lists is currently inefficient.,9,Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.,mediaforge and AdWords,Tealium iQ Tag Management System, ion interactiveKelly SauxEasy to use Advertising and Revenue maker2016-09-06T21:26:27.834ZWe use it as remarketing tool both for display and for remarketing on Facebook. The company is very serviceable and wants to develop your business as well as their own. They have good communication through their web interface. I also been in touch with their specialists which were helpful and professional.,Essy to use
Good overview of your campagins
Solid analytics and easy tracking pixel install process.,Well I wish I had time to do better follow ups and initiate more campagins with them.,10,Positive. Especially the Facebook Wall advertising.,sociomantic and Google adwords,B2CJohan KuikkaAdRoll keeps traffic 'rolling' in2016-03-24T21:49:07.838ZWe use AdRoll in our marketing department to retarget visitors to our website who did not complete one of our key forms. The AdRoll banners are used to attract visitors back to our site in hopes of converting them into a lead to pass to our sales department.,Simple, easy to use interface and dashboard for reporting on metrics.
Easy access to support via a chat button button in the lower right corner of the screen.
Uploading artwork is simple, just drag and drop.,Setting up visitor segments can be a bit confusing, each time we need to make changes we have to reach out to our AdRoll rep.
Needs more integrations. Would like to integrate AdRoll with Pardot and possibly our CRM.
I would like our AdRoll rep to reach out to us more often to check in, help with things, or offer best practices to help us get the most out of their solution.,10,We don't measure the success of AdRoll by money, but rather traffic to our site. More traffic is a success and we receive more traffic because of AdRoll.,B2BBilly BarkerAdRoll Keeps Us Rolling2014-04-25T15:13:27.338ZAdroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.,It has easy set up, you can have a campaign set up in minutes.
The metrics are easy to read and provide the information we're looking for.
The support team have been helpful and responsive.,Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range.
Editing campaigns (dates, budget, etc) can be difficult once a campaign has started.
The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.,8,Has streamlined our remarketing efforts.
Has shown how effective remarketing can be in some cases and how ineffective it can be in others.
Overall it has had a positive effect and fulfills a need.,Google remarketing,10,Implemented in-house,9,No,I can describe two times.
We had an ad that was rejected by Facebook and they immediately contacted us and gave us tip and a great tool to help us improve our ad, and get it accepted by Facebook.
We had recently set up a campaign and forgot a step, instead of just letting it go and having us discover it later, they set up the missing step for us to make it a quick and easy process.,Setting up a campaign.
Checking the status of a campaign.
Reviewing the campaign metrics.,Keeping track of invoices.
Editing currently running campaigns.,9Adam SabadosIs this retargeting platform right for you?2014-04-19T22:14:29.464ZWe are currently using adroll as our retargeting platform, it helps your non-profit clients meet their fundraising and advocacy goals. It allows us to convert users who have left our clients site before completing our desired call to action. Adroll allows us to address the fact that 98 % of online users do not convert within their first visit to a website. It also allows us to stay top of mind for those users who have already expressed an interest in our client's charitable organization.,Segmentation - They allow your segmentation to be extremely granular and the setup is pretty easy and streamlined.
Cookie Splitting- they allow you to split your cookie pool which is great if you are doing any sort of testing, but do not have a tag management solution.
tech solutions- when new products are released by Twitter and Facebook they are usually one of the first to receive access to this inventory.,Self -serve implementation of 3rd party ad tags
Self-serve adjustments of frequency capping
I wish they provided you a latency graph or showed you how soon after a user saw an ad they converted so that you adjust your cookie duration and bidding strategy more effectively.,8,Increased are our return on ad spend
Decreased our cost per conversions
Decreased our threshold for interaction. We have decreased the number of times we must show an ad to user to get them to convert.,,8,3Nadalie DiasGet Your Retargeting Fix Accomplished Effectively With AdRoll...2017-03-14T21:36:05.275ZI work for an agency and we've used AdRoll for both our own remarketing and for our clients. It's great to get access to a number of display inventories all in one location. It reduces the amount of work my team needs to do to ensure we're displaying our clients ads in as many places as possible.,Self Service Platform is easily designed and makes getting a new campaign or making changes easy.
Reporting provides clear insight into the platforms and creative driving sales.
The pricing is reasonable for the time savings that AdRoll produces.,Support could be more knowledgeable and engaging when helping with problems or just reaching out occasionally to send more recommendations.
More third party integrations would be nice to see.
Call tracking capabilities.,8,Easily adaptable ads have allowed us to get the highest ROI.
Platform allows us to reach the most customers in the most locations. Again, providing a strong ROI.,Perfect Audience, Criteo and ReTargeter,BothVerified UserAdRoll in Progress2014-04-22T21:54:57.981ZWe have been using AdRoll to do Facebook re-targeting for our company and were able to generate some conversions at good value.,Facebook retargeting
Conversion tracking
Reporting,Ad approval process
Call Tracking,7,Cheaper conversions
Better ROI,Zoho CRM,7,1,1,Facebook retargeting
Lead Generation
Brand Awareness,Generate re-targeting list
raise brand awareness,News feed ads
Better engagement,No,Product Features
Product Usability
Product Reputation,I would try more types of ads running at the same time.,Implemented in-house,No,Change management was minimal,none,6,No,7,No,I have asked about ad editing and got quick response.,reporting
ad creation
campaign management,Exporting reports,Yes, but I don't use it,7Alya GrinbergAdRoll: Hit or Miss2015-10-23T20:49:50.753ZI personally used AdRoll for Facebook and Twitter retargeting for one of our largest clients. The client was education focused. We managed Facebook via the AdRoll interface, but we had to manage Twitter ourselves and in the Twitter interface, so I don't really understand the purpose of AdRoll's role on that platform. Perhaps that has changed now and we can manage all social in the AdRoll interface, which would be helpful.,Customer Support.
UI management (for Facebook).
Proposal turnaround time.,Merge social platforms into one easy interface for management.
My agency rep did not seem very knowledgeable about the product itself.
Account manager had basic knowledge regarding optimization tactics.,5,We saw a good amount of leads but at a high CPL.
Better customer service in terms of knowledge.,Kinetic SocialVerified UserSatisfied with Adroll but not best in class2014-04-25T22:26:53.388ZWe initially used Adroll's platform for our retargeting and Facebook Exchange,User friendly interface - Reporting, summary, analytics was easy to pull
Facebook Exchange retargeting
Conversion was easy to track,Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.,6,ROI value,,1Verified User
Unspecified
AdRoll
75 Ratings
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