Score 8.3 out of 10


What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,...
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Popular Features

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  • Ad display and retargeting segmentation (43)
  • Ad deployment (43)
  • Ad performance reports (43)
  • Ad dashboards (43)

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Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $40 per month
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Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.6Avg 7.5

Ad Campaigns

Features related to creating and deploying ad campaigns.

8.4Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.9Avg 7.8
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Product Details

What is AdRoll?

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll Video

AdRoll Integrations

AdRoll Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

AdRoll starts at $40.

Insightpool Ads Optimization are common alternatives for AdRoll.

Reviewers rate Display advertising and Ad display and retargeting segmentation highest, with a score of 8.6.

The most common users of AdRoll are from Mid-sized Companies (51-1,000 employees).
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(1-25 of 48)
Companies can't remove reviews or game the system. Here's why
Lee L Kennedy | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebook Ads, Google Ads, and Microsoft Ads. We use it on the paid marketing side of things, and it fits in well with our other paid media channels.
  • Variety of advertising media types and sizes
  • Variety of audiences you can choose from to advertise to
  • The interface is pretty up to date and easy to use
  • I'm not sure I trust AdRoll's attributed "revenue". It appears to be significantly overcalculating its effectiveness.
  • I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.
  • Switching between editing campaigns and viewing campaign metrics is a bit confusing.
We use AdRoll specifically for retargeting as a supplement to our other display and retargeting channels, as we figure each channel (Google Ads, Facebook Ads, etc) does not cover every potential advertising placement. It is easy to spin up a basic retargeting campaign, but I'm unsure if it's the best platform for more advanced campaigns as the functionality and breadth of placement options appear to be limited compared to bigger platforms.
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
Score 9 out of 10
Vetted Review
Verified User
We've used Adroll to reach a wider audience for our Marketing needs.
  • Remarketing
  • Brand Awarness
  • DIsplay
  • Email
  • Social Media
  • User Interface for setting up campaigns.
Adroll is suited for everyone. If you need to reach a wider audience, it works!
Score 9 out of 10
Vetted Review
Verified User
We use AdRoll to help us market our business. We are able to target people who have visited our website and send them banner ads through AdRoll. Advertising is getting more and more expensive, AdRoll helps us lower the cost of advertising through their banner ads, targeting abandon carts and visitors.
  • Good Analytics
  • Easy targeting of customers
  • Easy setup experience
  • Creating ads could be easier on the platform
  • Find more information on where the ads are at
  • Giving more resources on how to generate better ad creative
AdRoll is good for any business that is currently advertising and needs something else to connect with customers outside of the traditional social media ads. If you are spending over $50,000 on ads, I recommend implementing AdRoll into your ad strategy. AdRoll is also great during the holiday season!
Ullash Tiwari | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
All in one suite, perfect for retargeting and dynamistic ads creation to showcase eCommerce products, we started using the email marketing suite in the last couple of months and it worked wonders for our team and stores with dynamic categories working for each customer.
  • Email Marketing
  • Ads creation
  • Ecommerce retargeting
  • Wordpress integration
Works best with Shopify websites and bigcommerce, struggles with WordPress.
Score 8 out of 10
Vetted Review
Verified User
We are using AdRoll to retarget current customers and prospective customers that look like our current customers. We use the AdRoll platform for our company and sister companies. It offers us a chance to showcase products that we want to advertise, that align with our current campaigns, to customers. It also reaches out to new customers and showcases what our company sells.
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
  • If you have a custom code on your website, it takes your webmaster a while to implement changes.
  • You need to host your products on the Google Merchant Center to help with abandoned cart ads and emails.
  • The only option for your budget is to do it by the daily spend.
If your website is on BigCommerce or Shopify, it makes it a lot easier than if your site is coded with different languages and you need a Web Developer to implement code changes on your site.
Score 9 out of 10
Vetted Review
Verified User
Our company uses AdRoll to promote our products, new releases, and sales. We mostly use it to promote social and web advertisements across multiple platforms. Our marketing team is the primary user.
  • Numerous ad types to choose from
  • Syncs well with Shopify
  • Provides real-time data
  • Video ads I notice take a longer period of time to get pushed out than static ones
We find that it is well suited for syncing our products directly through our site and pushing those out through dynamic ads across multiple social platforms. We find these types of ads work best for us, and they update in real-time. For example, if we have a sale the ads will change on their own to reflect the updated pricing.
Akshat Kharbanda | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
For retargeting. Affordable retargeting on FB and Google and its partner. I joined the platform because I could upload an email list for CRM retargeting. I usually turn it on when my deals are in pipeline. Because I know my client would have visited the website and I want to reply to my emails. I might switch to their b2b counterpart.
  • Aggressive retargeting
  • HTML Ads
  • Availablity of Ad formats
  • CRM email list upload
  • Make the UI less complex
  • Separate email retargeting from the platform
Retargeting and HTML ads combo and affordable low budget option
November 09, 2021

Retargeting ads made easy

Score 9 out of 10
Vetted Review
Verified User
My company has seen dramatic, impactful results while using Adroll over the last 2-3 years. We typically implement retargeting ads and see success with those. The team likes the ease of use associated with the Adroll program. The visuals provided by the Adroll program help us share results easily with other departments.
  • Graphs
  • Campaign launch process
  • Customer service chat
  • Uploading lists takes a long time
  • Some ads look blurry
  • Ad restrictions are difficult
Retargeting ad campaigns and social media ads have been great for us while using the Adroll program.
Score 7 out of 10
Vetted Review
Verified User
We were originally using Adroll to create a one stop shop for most of our advertising and data analytics. It was primarily being used within the marketing department. Facebook and web ads are the primary services that we use within the platform. Adroll i at it's best when doing Facebook retargeting ads and web ad placement. Adroll has helped target more specific audiences. I think the data collection is unique and is extremely helpful. Using various features on AdRoll has also helped with attribution and tracking customer journeys. With a single campaign, I can see that someone saw my display ad, liked our Facebook post, got a dynamic ad on their phone, and then click on one of our Google Ads all before converting. This shows us that Adroll is transparent about their reporting and will not just claim credit for conversion if they did not help in converting. You can easily see the various touchpoints through which helps verify Adroll's aid or help throughout the journey. The insights are some of the most in-depth, yet easiest to read and analyze among a lot of different platforms I have used. The bulk uploading feature is one of my favorite features on the platform. It makes creating new ad campaigns quick and easy. instead of uploading my web ads, then my Facebook ads, and then my Instagram ads, I can upload everything all at once. Once everything is uploaded I can then scroll down and customize each ad all on the same screen. This feature has saved me hours of work and prep time when creating new campaigns.
  • Campaign and ad organization
  • Bulk uploading feature
  • Web ad placement on the web
  • have to clear internet cache for it to work properly every once in awhile
  • Data takes a while to update
  • Platform updates always affect experience for longer than expected
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once.

If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix.
Score 5 out of 10
Vetted Review
Verified User
Utilizing AdRoll for display marketing and some website retargeting. It's currently being used by the marketing team and helps create campaigns across multiple channels instead of having to do it one by one. The ability to select your target audience and obtain reporting based on the campaigns is very useful and saves time.
  • Reporting
  • User-Friendly Interface
  • Wide Audience for targeting
  • Results - Not as good as other platforms when running A/B tests
  • Platform updates - These tend to not be very helpful and often makes the platform more difficult to use
If you want to generate a lot of brand awareness and generate lots of traffic - this is for you. If you don't care who is looking, then this will be fine. If you want to generate quality traffic to your site - this isn't for you. There are other platforms that perform better when compared with AdRoll.
Nisha Nevill | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use AdRoll as our primary method of retargeting across the web. AdRoll allowed us to set up dynamic campaigns that performed better than Google's.
  • AdRoll helps us retarget prospects across a number of websites and touch points.
  • AdRoll provides you with a customer success manager to provide insights and recommendations.
  • AdRoll will create ads for you if you're short on time!
  • AdRoll should include that time frames for customer viewing windows can be changed - this was very helpful once we implemented it.
  • AdRoll's success just seems kind of random sometimes, it's hard to sometimes make sense of exactly what is working and what isn't.
  • AdRoll struggled to understand our website was blocked by specific countries, they marked our ads as void and we had to have a few conversations to get them to no longer do that.
AdRoll is well suited for businesses that rely on recurring traffic. It does a good job of keeping your company at the top of the mind for customers. AdRoll is easier to set up than Google Dynamic ads and provides results much faster.
Score 9 out of 10
Vetted Review
Verified User
We use AdRoll for about 50 customers to retarget to their website visitors. We make sure to use it so that when people visit certain pages on the website, they get specific ads to follow them around. We also do call tracking, contact forms, landing pages and more to ensure we can know what is converting and what is not converting. We try to have at least 2-3 ad groups for each client and account.
  • the retargeting definitely triggers
  • Their design team helps create the ads
  • Customer service is good
  • Customer service is good, not great. We've been shuffled around a lot
  • The dashboard is sometimes confusing
  • Credit cards often give us issues. Sometimes they reject the cards for no reason
AdRoll is a good product if you are trying to retarget to your website visitors. We have used it effectively to retarget to people who have visited our clients' websites and specific pages within the site. We do not have experience with retargeting based on specific products, but we do with specific services.
Score 8 out of 10
Vetted Review
Verified User
Our agency used AdRoll to place digital advertising for our clients. We used it across multiple clients and used it to place ads through multiple platforms The business problem for the agency that was solved was software that enabled us to get moving very quickly. We also felt that the re-targeting "tools" were much more user-friendly than most platform or programmatic tools. The really interesting part about the software is I don't think we were using all of the tools - which means there's a lot to explore and a lot to help small- to mid-sized agencies scale.
  • Easy to use campaign builder
  • Access to popular ad inventory
  • Easy to use/create dashboard
  • Clarity around placement of ads
  • Interface for custom audience creation
  • That's really about it!
I used AdRoll at my previous agency and liked it. So much so, I am in the process of getting my new agency on board with using AdRoll. The primary reason is that it can be very advantageous for a small agency that doesn't meet many of the programmatic minimum ad buys to use. For many of our clients, re-targeting is also very important. I have found that I can get those types of campaigns up and running much quicker than using a platform directly. Overall, AdRoll is really easy to use and can be a great, low-barrier option for smaller agencies.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
At DND we used AdRoll primarily for retargeting campaigns across Canada - to get our ads in front of new audiences and drive traffic back to our owned properties - such as website, landing pages, or product pages. We serve in a niche industry - but AdRoll has an excellent database of sources that helped us get in front of potential buyers and prospects in a cost-effective manner. This generated solid top-of-the-funnel prospects and leads for our nurture campaigns.
  • Dynamic Retargeting
  • Lookalike Targeting Feature
  • Marketing Recipes
  • Some metrics are not easy to track and attribute
  • Better integration with Hubspot/MAP tools
AdRoll is really well suited when you have a good understanding of your target audience. And then you can really get the most out of the platform to get your ad in front of those people. The core feature of AdRoll is its excellent retargeting capabilities and deep database for niche audiences and industries. It's a little less intuitive in media planning and scheduling - there are other tools that work a lot better for that aspect of digital.
Miles Anthony Smith, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use AdRoll to get broad retargeting reach across most of the web to capture leads or sales that would've otherwise fallen through the cracks due to customers forgetting to finalize things on their end. Especially after we have spent money on digital ads to drive prospects to sales pages, we want to maximize the ad pay by using AdRoll to close a few more sales.
  • ROI
  • Low CPC
  • No ability to pre-populate the previous 30 days of customer data, only starting from the day the tag is installed.
AdRoll is excellent for remarketing to audiences that haven't converted to a lead or sale yet.
January 17, 2020

AdRoll Review

Score 7 out of 10
Vetted Review
Verified User
AdRoll is part of our programmatic tech stack for display advertising and is currently being primarily used as a tool for retargeting and prospecting for new audience members. The technology has worked so far and the quality of audiences discovered by AdRoll is of a significantly higher quality when compared to other technologies.
  • Retargeting.
  • Remarketing.
  • Customer support.
  • API integration is difficult.
Custom creative and the ability to run dynamic ads is a great plus and major differentiation that gives AdRoll a leg up on the competition. If integration into a full tech stack is your goal then you need patience and know-how to integrate AdRoll's tech into your DMP/BMP
Score 7 out of 10
Vetted Review
Verified User
Our digital media team uses AdRoll for dynamic retargeting across a variety of clients. It serves display banners that we provide on sites and social based on audience pools and interest. It is most successful in targeting an audience who has already searched for our specific client's products. It also provides accessible reporting dashboards that we can use to report on metrics to our clients.
  • The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
  • The AdRoll account reps are very responsive.
  • The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
  • AdRoll tracking on our end has been having issues lately. We are not sure if our tags have not been implemented correctly, or if there is currently a glitch in the system.
  • Unfortunately, sometimes the account reps and internal technicians do not communicate efficiently enough when an issue arises. This causes a slow turnaround for troubleshooting.
  • The overall understanding that the account reps have of their own system needs improvement.
AdRoll is great if you need another form of dynamic retargeting for display advertisements for your client. It is a good additional partner to use for large ad campaigns that have money to spend on a variety of targeting tactics. For example, we use AdRoll for dynamic retargeting for many of our clients. One of these clients has a relatively small budget, and we still see good performance.
Our representatives do not seem to care about our success and are not particularly responsive when we have issues. There have been multiple instances where AdRoll does not respond to our emails, or they fail to understand the problem. We have been asked to be looped in with their internal team but they do not allow that. We have had to escalate our issues many times in order to solve problems and in some cases, we have to completely pause our accounts running while issues are resolved.
Score 2 out of 10
Vetted Review
Verified User
The digital media team uses AdRoll for a few of our clients. We used to use it for many more clients however, the product itself has been malfunctioning a lot recently.
  • Dynamic retargeting.
  • A team of people who do try.
  • Finicky systems for dynamic retargeting.
  • Long wait times for actually getting things escalated.
AdRoll is a vendor that we only really use for the dynamic retargeting capabilities. This is mainly due to the fact that we have a feed of several different events that we'd like to promote via both display and Facebook. AdRoll has been the only partner that can successfully do that that we have found so in that respect it is a great vendor to use. AdRoll is not suited for someone who doesn't really need that. The other products they have can be done elsewhere and better.
Vincent Misiewicz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
As an agency, our digital paid media department uses AdRoll for our web and social retargeting for e-commerce clients. It's relatively low maintenance and provides a modest ROI. We actually prefer the AdRoll interface to running retargeting in the Facebook ad manager due to the speed, simplicity, and ease of implementation. It saves us a good amount of time and is less expensive than most other comparable tools.
  • Much easier to set up dynamic retargeting than AdWords
  • Customer service is fairly responsive and is standard with all accounts
  • New reporting features are an upgrade and no longer require use of excessive filters
  • The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
  • For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
  • There is not a lot of control over the bidding and the actual fees are a little unclear.
E-commerce sites with a significant amount of SKUs are good candidates for dynamic retargeting on both the web and Facebook. Having the ability to serve these highly relevant ad creatives without having to create them manually, allows for more time spent customizing your strategy around high-value segments/users, rather than using budget on design hours. It is relatively affordable and we have found it to be a better use of budget than other platforms such as Gemini or Outbrain.
Susan Hammiche | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
AdRoll is used by our marketing department to target and retarget customers. When someone visits our site, they will see customized ads from us on other websites once they leave. It helps remind them of who we are and what we offer and invites them back to check us out again, especially if they have been looking at certain products or services.
  • Customized ads so you can showcase what you want.
  • Flexible marketing by setting a budget.
  • Great analytics to see what works and what doesn't.
  • Some parts of the platform are hard to use for beginners.
  • Delayed updates on ad performance.
  • Support may take some time to get back to you for any issue.
It is great when you have lots of visitors on your website that don't take any action but looking around. By retargeting them they may return to purchase from you. It works great for selling actual products. AdRoll may be less suited for just informational websites where you don't get any actual profit from customers coming back. Nevertheless, if willing to invest in getting more return customers, AdRoll will work well for anyone.
October 14, 2019

Worth it. Quick ROI

Score 10 out of 10
Vetted Review
Verified User
We use AdRoll for our website retargeting advertising.
  • Easy to use.
  • Instant analytics, know what your spend and revenue for that spend is.
  • Always working.
  • Design phase takes a little time, but this doesn't have to be done all the time.
Easy to use and quick return on investment.
Score 6 out of 10
Vetted Review
Verified User
AdRoll is being used in the digital media department across two of our clients. It has allowed us to do dynamic re-targeting for a small client of ours that has several events on any given day.
  • Dynamic Retargeting -- We have not been able to find another partner that has allowed us to do this in the same way.
  • Customer service: sometimes the response times are not the best.
  • Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
  • Management: we have had issues with our AdRoll team and really taking the time on our accounts.
AdRoll really excels in dynamic re-targeting. That is what sets it apart from other vendors that we use, and is one of the only reasons why we continue to use it.
Score 8 out of 10
Vetted Review
Verified User
We use it for a variety of Broadway and attractions to drive high CTRs and awareness. We do use a variety of KPIs, but mainly focus on ROI, revenue, and CTR. Our clients have been very happy with our usage of AdRoll. We do find our reps difficult to work with, but the product is strong.
  • We use it to drive awareness through a high CTR.
  • We drive revenue to our ticketing sites in order to drive a high ROI.
  • Getting invoices paid on time can be an issue because of the delay in receiving said invoices, and our reps are normally not super understanding.
We find it very well suited for awareness and revenue campaigns. However, we do not find it effective for retargeting, lookalike, or prospecting targeting.
John Williamson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Aspen is in the early stages of developing an e-commerce B2C business after 25+ years primarily focused globally on B2B sales. AdRoll was used by our B2C business for retargeting. We used AdRoll to follow up with website visitors that didn't convert on the initial visit.
  • The interface is easy to use and quick to learn.
  • Extensive variety of templates for ads.
  • Ads are easy to customize.
  • Reports to evaluate the performance of campaigns.
  • Pricing is a challenge; while using there wasn't a fixed fee. Fees are based upon interactions with ads and emails.
  • It takes a good month to get clear and accurate reports. I would like more real-time reporting.
AdRoll is an easy way to approach digital marketing and retargeting as well as prospecting. It is relatively easy to set-up to begin data tracking for your website. That said, it is imperative to invest time to know the product and its support, retarget program is only successful if its set-up properly to track website visitors and know if the advertising is converting to sales. If you have a small retargeting campaign you would like to run - AdRoll is the perfect tool for you. It is not built for scale, we had issues when we'd try to segment out user groups, refine data parameters about the targeted user groups.
March 27, 2019

AdRoll rocks

Charles Kirkland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use AdRoll across the entire organization and it’s one of the requirements for working with us from a consulting standpoint. We've found that AdRoll is the easiest third-party remarketing marketing tool to implement.
  • Track conversions are extremely simple. The interface is clean and easy to navigate.
  • AdRoll will custom create banners if you ask them.
  • They have clear and detailed instructions on how to do everything.
  • Their support goes above and beyond and makes me feel confident that they can get the job done.
  • I would like to see more reporting on where my ads are showing.
  • Would like to see a native ad-builder where I could create ads myself.
  • Would like to see if client reports could be emailed to me weekly.
AdRoll is a great third-party remarketing tool that allows virtually any business to set up and run. Unfortunately, if you’re just starting out and don’t have a lot of traffic, you really won’t get any benefits from this. While I would still suggest installing the pixel if your site is new, it takes a certain amount of use for remarketing to benefit you.
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