DFA - the ad serving solution to be considered for adverstisers
September 12, 2014

DFA - the ad serving solution to be considered for adverstisers

Anish Koppula | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

DoubleClick for Advertisers

Overall Satisfaction with DoubleClick

DoubleClick is a central system for ad reporting and tagging. The organization relied on DFA's reporting for media optimization and reporting.
  • It provides access to log level information
  • It allows easy access to daily reporting and schedules
  • Tag uploads and monitoring is simple
  • Their recent switch to the Cloud API has not been optimal. The settings from DFA to DCM were not transferred
  • The custom variables available for populating any other third party data could be made more optimal
  • Customer service is usually quick in responding to your queries but if there are delays, expect them to b long delays
  • Always strike technical conversations with their data experts and the campiagn related information with the account managers
DoubleClick has worked well over the past years and it is likely that the team would renew it.
What is the tag management solution you use? Bright Tag/ Google Tag Manager?
What other third party solutions do you use for ad reporting and campaign management?
Do you use DFA as the primary ad server? Any others in concurrent use (MediaMind? Atlas?)