Overall Satisfaction with DoubleClick
DoubleClick is a central system for ad reporting and tagging. The organization relied on DFA's reporting for media optimization and reporting.
- It provides access to log level information
- It allows easy access to daily reporting and schedules
- Tag uploads and monitoring is simple
- Their recent switch to the Cloud API has not been optimal. The settings from DFA to DCM were not transferred
- The custom variables available for populating any other third party data could be made more optimal
- Customer service is usually quick in responding to your queries but if there are delays, expect them to b long delays
- Always strike technical conversations with their data experts and the campiagn related information with the account managers