An excellent ad server solution with lots of perks for larger publishers
September 17, 2014
An excellent ad server solution with lots of perks for larger publishers

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with DoubleClick
Main third party ad server.
Pros
- The greatest thing about doubleclick is full control over your ad serving process.
- Integration with AdSense and other Google services brings a lot of benefits. You can simply use your AdSense account with DoubleClick.
- Reporting is really accurate. Also, it is convenient to be able to see different campaigns’ tracking on one screen.
Cons
- The interface takes time to get used to. It would be better if it was more user-friendly.
- There might be issues for smaller publishers, because Doubleclick sets a really high traffic minimum.
- DoubleClick is a great service for larger publishers. Reporting accuracy and easy campaign management combined with good CPM make DoubleClick one of the best ad serving solutions I’ve worked with.
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