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An excellent ad server solution with lots of perks for larger publishers
September 17, 2014

An excellent ad server solution with lots of perks for larger publishers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with DoubleClick

Main third party ad server.
  • The greatest thing about doubleclick is full control over your ad serving process.
  • Integration with AdSense and other Google services brings a lot of benefits. You can simply use your AdSense account with DoubleClick.
  • Reporting is really accurate. Also, it is convenient to be able to see different campaigns’ tracking on one screen.
  • The interface takes time to get used to. It would be better if it was more user-friendly.
  • There might be issues for smaller publishers, because Doubleclick sets a really high traffic minimum.
  • DoubleClick is a great service for larger publishers. Reporting accuracy and easy campaign management combined with good CPM make DoubleClick one of the best ad serving solutions I’ve worked with.
I was quite satisfied with DoubleClick, so I will gladly renew it, if I need it again.
I was searching for a good ad server solution, when I stumbled upon Doubleclick. It is owned by Google, offering an ad serving and ad management platform for publishers and advertisers from all over the world. Although Doubleclick uses Adsense servers’ volumes, it is much more capable in comparison. Their platform allows managing multiple networks in a convenient way; in particular, I find their widgets are really helpful.