Ad serving and buying
February 12, 2016

Ad serving and buying

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with DoubleClick

We utilize DoubleClick for Publishers (DFP) as the preferred third party server and are managing the majority of programs through DoubleClick Bid Manager (DBM).

Pros

  • Consolidated buying platform with DBM
  • Industry standard and best ad server
  • Reporting interface

Cons

  • Better DSP transparency
  • Drove more efficient leads for product conversion
  • Turn
Better data privacy
DoubleClick is an industry standard tool.

Google Campaign Manager 360 Feature Ratings

Ad Campaigns
7.4
Ad campaign creation
7
Ad deployment
8
Display advertising
7
Ad display and retargeting segmentation
7
Sequence targeting
8
Ad Network Integration
8.5
Data Transfer
8
DSP integration
9
Ad Reporting & Analytics
7.3
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
8
Ad attribution reporting
7
Cross-channel ad management
6
Ad forecasting and optimization
7

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