DoubleClick: Streamlined, Efficient & Job-Enabling
Anonymous | TrustRadius Reviewer
Updated February 14, 2016

DoubleClick: Streamlined, Efficient & Job-Enabling

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

DoubleClick

Modules Used

  • DCM
  • DFP

Overall Satisfaction with DoubleClick

I'm with an agency, and our digital media department uses DoubleClick from both the advertising side (DCM) as well as the publisher side (DFP). DCM is used to serve, manage, track, assess and optimize all of our digital client campaigns - note that we use a reseller (AdSwerve) for DCM. DFP is used to assist in monetizing a client site and creating ad revenue stream.
  • Constant platform improvements and enhancements (e.g., increased reporting options and functions).
  • Owned by Google, so you know there's resources and money behind powering and evolving DoubleClick.
  • Recently found a great third-party rich-media creative vendor through DoubleClick's certified partnerships.
  • Fairly intuitive platform - when I was first introduced to and was expected to start using DoubleClick, I pretty much relied on self-training to set up and exectue a client campaign within a month.
  • Continue to add more content and articles to the resource/help center.
  • Provide thought leadership on industry topics (e.g., how ad blocking does/can/will impact DoubleClick tracking, serving, etc.)
  • Smaller agencies or organizations may be forced to work through resellers if DoubleClick doesn't deem you as a large-enough client (in our case, we have a fantastic reseller - AdSwerve).
  • More streamlined workflow.
  • Able to track, measure and quantify client ROI to achieve budget increases.
  • More productive vendor conversations since we have third-party data to hold them accountable for campaign performance.
I started out using DoubleClick and have used DoubleClick ever since - it's what I know and what I'm comfortable with. Ad servers are all rooted in the same technology, but ask about key differentiators when comparing vendors.

Google Marketing Platform (formerly DoubleClick) Feature Ratings

Ad campaign creation
9
Ad deployment
9
Display advertising
9
Ad display and retargeting segmentation
Not Rated
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
8
Ad attribution reporting
8
Cross-channel ad management
Not Rated
Ad forecasting and optimization
Not Rated

Using DoubleClick

1 - For campaign and ad creation, I look for people who are detail-oriented with a methodological work style - someone who proactively thinks through and is purposeful in their set-up. For reporting, I look for people are not only analytical and curious but are also able to interpret and communicate data-heavy insights to internal and client teams.
  • DCM campaign and ad creation (advertiser side)
  • DCM analytics (advertiser side)
  • DFP Small Business (publisher side)
  • Like most organizations, we use DCM to manage and verify how client dollars are being spent while also measuring ROI. This impacts our existing client base while also lending to case studies for new business initiatives.

Evaluating DoubleClick and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
  • Positive Sales Experience with the Vendor
  • Analyst Reports
Price and product features ultimately ladder up to value, which is the ultimate decision-making factor.

DoubleClick Implementation

DoubleClick Support

Responsive, dependable, knowledgeable.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Using DoubleClick

Easy to navigate
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Ad creation
  • Basic reporting
  • Tag generation